 All right, we're coming up with the sponsor avian just a bit, but right now, ladies and gentlemen, let's kickstart the event It's it's a very exciting day and you know to kickstart who else but a man we all adore now We're going to talk about him. He is a man who wears so many hats. Tell us more about it You know, we have to you know start this event by welcoming the media mogul the co-founder of India's largest music business community And you know, he's lost like 10 kilos in the last week Ladies gentlemen, he's a charmer. He is if I have to look at him if I forget his name I'm I'd call him Vin Diesel. Please give a big round of applause and welcome the one the only Morning first my apologies for starting late, but sometimes good things take time good music takes time It's really we've got the show on The road and let's give a big round of applause to Shushanta and Rahman, I do remember your name. Please give them a big round of applause and let me tell you a secret There's secret cameras in the room. You only get food liquor goodies and time with speakers and celebrities if you clap They record that and we have a technology that sinks it. So can you clap for them? Louder, it's loudest dotted second. Let me tell you clapping has three benefits one It relaxes your heart muscles. So it's good for health second Someday you'll be up here. You leave the applause. So fill in your karmic bank and third the government is not yet tax-clapping The way they're going they make tax-clapping because they may make money from it. I Normally Don't make PowerPoint presentations because they're made by people who are neither powerful nor have a point of view I'm needed Roy's friend. So definitely I can claim to be powerful and have a point of view First of all, I'd like to welcome all the friends from the media music entertainment communication marketing advertising domain Especially our keynote speaker mr. Neeraj Roy who's a pioneer in the digital music entertainment space My friend Lloyd Matthias who's been part of her journey for the last 18 years my lawyer and friend So the Mishra who does a lot of work in the entertainment domain. So these colleague Petal who works on our account But this conference has been put together by it's customary to thank your colleagues your partners at the end I'd start with that because that is the people business and people matter. I Like to thank up our agenda who's really curated this conference. You all He's here. I don't know where she's now. Please give her a big round of applause Rushaki Rushaki is the one with the red hair when I grow up. I want to be like her May not grow up. That's another story I just want to tell you that When I stand here amongst all words of music musicians From the ecosystem. I have the same Dalma that the seven husband of Elizabeth Taylor faced on the night of the honeymoon. Do you know what the Dalma was? Do you know the Dalma or you don't know the Dalma? Pooja Mishra knows everything right Though I don't walk big boss, but The Dalma that the seventh husband of Elizabeth Taylor faced on the night of the honeymoon was He told Elizabeth Taylor the darling. I know what I'm supposed to do, but I hope I make it interesting So I was small see music king and loudest is a platform for music musicians and business It's where music meets Technology, it's where music meets investors. It's where music meets People who give them business. It's where music meets Brands because sonic branding so it's about the business of music, but you cannot talk about business of music because without Musicians without people who create music. So it's a platform that brings loudest.in is our editorial platform We have a lineage of doing marquee editorial products for those of you who don't know me and what we do I started a company called exchange for media and 18 plus years back It's the number one advertising marketing media website. We have a weekly called impact We have a monthly called pitch then five years back. I acquired India's number one business magazine called business world So we have a we have a locus stand. I you're doing editorial products We build communities. We are not in the business of magazines websites events. We're in the business of building communities So this is our music community and over the next two days You'll make meaningful connections. You'll create soul connections You'll create heart connections and you will also create business connection connection So I just to contextualize this conference. I have a presentation. Can you have do you have my presentation? Hello, the gentleman at console. Are you sleeping? Do you have my present? Do you have my presentation? Very good. I Sent it. I was awake till 4 a.m. Made it but so I will talk to you You can Praveen. Can you get the presentation to him somehow? I'll talk to you one is Apple versus Spotify I had a beautiful graphic which showed the progress, but really Apple was the first mover Spotify came in later, but Apple and Spotify is an interesting contest Last year in 2018 Spotify was king of the hill which was at 83 million paid subscribers and it is crossing hundred million and Apple music was at 57 million. They've both grown significantly. So the battle between them Will grow in India also Spotify, which is the leader Globally came late, but already not up a significant base In in a very short time and I'm a jeep Bhattra Spotify who will be here to talk about it now in no business You can not talk of the Chinese The Tencent music is making a move and Tencent music had an IPO the cash rich and the Chinese play a big game and a long game Who knows Chinese may acquire a Spotify or other business? One of the things that is happening is the smart speaker growth and the smart speaker growth is a boon for musicians It's currently kind to Amazon music Because there was a big holiday of eco sales and there were a boost in prime membership So the smart speaker growth is is really creating for musicians and music players a new outlet We've grown up on charts. I want to say that the charts will mean less and less Billboard has ruled the music world for more than 50 years and its charts have been the Bible for artists and labels everywhere In 2019 that has ceased because charts have become lesser relevant and playlist especially from the major streaming services Have gained more influence Major labels may lose their mojo in 29 In my slide it says small is beautiful new is stronger Once the dream of every artist today artists is more likely to shine a major to go it independently since many of the benefits of a major can be had without actually Signing to one Indian boutique labels continue to grow both in numbers and revenue and Artists thrive in a more do-it-yourself world streaming services remain unprofitable But they will become the major dominant force in every part of the ecosystem Choke by the weight of label licensing deals these platforms struggle to find a way to become profitable Leading to a major market consolidation consolidation that I expect to happen by the end of the year Now most of you heard of the article 13 article 13 Came out from a you ruling which holds streaming platform responsible file Responsible for the files their user is upload now It's created a YouTube chaos with YouTube and other streaming platforms having to purge so many videos Artists and labels take a big hit in revenue, but even worse in exposure as well I Know Facebook is our partner and it's a great company and we are very happy to partner But let me say as 2019 progresses artists use social media for promotions even lesser Many artists have relied on social media as a method of both growing and engaging their fan But that is changing big time in 29 because that's the You know the only way to large-scale engagement comes from paid promotion on the various social platform So artists who are starting out may or may not do that many artists draw for because of principle even more because of the cost Instagram carries the load at least for a while until it focuses more on revenue that uses. I know the Thank you so much. We got it Can you get to my slide can I get the presentation? Now when we talk of streaming streaming changes song structures even more in a shot now the song length will be next to a Short duration because it is profitable to have a fan listen twice instead of one longer song So the implication is smaller songs Last but not the least you cannot talk of the music business without talking of tiktok. Mr. Puri. Thank you Mr. Puri is a musician each arms. He's the general manager of the hotel, but so tiktok Is becoming bigger and bigger The growth in tiktok globally has majorly come from India in the last one year tiktok has added 86 million plus users from India and it took tiktok has realized that there are lots of good singers Lots of it is rubbish So they're launching an influencer service. So they believe that they can create artists So tiktok is changing the way the music business is Is coming up. I wanted to say since we are amongst musicians and we are among music-creating and leaders like Neeraj and Lloyd and Sudhir who's I've already gone through it I want to talk about only two things and sit back One I want to talk about the fact that we exist as loudest not only to be profitable sustainable, which we are not yet We will be someday, but that's okay We are here to improve the ill compositions help them make more money connect them to investors brands Technology second because there's lots of musicians at least 10 12. I met already. I want you to promote responsible lyrics. I mean I Did invite honey or your thing he hasn't come in some way. I'm glad but that's not the kind of lyrics I want to promote the responsible lyrics. I just I know in today's world of tiktok responsibility is not a good work, but This is I want this is what I You know we do a conference a day and everything works, but I guess this is a new conference and So I said I want to I think music in itself is easing. It's an explosive expression of humanity It's something we are all touched by no matter what culture we are from everyone loves music And that's these are the 12 music trends and this is the slide. I wanted to show you Spotify was the leader Apple music came later, but Apple music Apple in every businesses really, you know, they were an advantage of cash they were an advantage of understanding the user and I Talked about Tencent versus music And I want to end by Sonic Sonic branding I talked about we have a workshop So we two objectives of loudest in a music in car improve the earnings and life of musicians and promote it responsible And really if I to leave you with a message Implications for musicians is reinvent 360 degree I would say that music ink is a 2-day MBA in music if you're a musician your hair You meet people like Neeraj Lloyd. You will know I want to end by saying if music is a place Then Zazz is the city fork is the wilderness rock is the road and classical is a temple I wish you two days of melody learning and business and if you want to connect with me Bring melody music and mula together. You can reach out to me at Anurag Bhatra. Yo at gmail.com That's Anurag Bhatra. Yo, and that's my Twitter handle. Thank you. God bless you over to Rahman and Shushan Thank you. God bless you