 Hey everybody JR Fisher here. It is Saturday morning the what is it the fourth fourth of September? Can you believe that we're almost through? 2021 and it seemed like 2020 lasted forever what the heck happened welcome everybody. I want to Thank you for being here today Please don't forget if you haven't subscribed hit that subscribe button down there turn it from red to gray Ring the bell turn all bell notifications so you're notified each and every time I go live Man, this is gonna be a fun session today guys. This is a creative session And I'll tell you what in this session today Hey, what's going on? Tie in happy Saturday. Good to see you girl Today in this session I'm gonna explain to you what creativity is why some of the studies you heard about this are totally wrong That right brain left brain thing now not true, and I'm gonna explain it to you I'm gonna show you the studies. I'm gonna prove it to you and more importantly I'm gonna show you how you could be creative anybody listening to this today can be creative I'm gonna give you the steps to do it And I know like this this past week Monday through Friday I did training one how to sell stuff online and build your audience do all this stuff And a lot of you probably thought well, I'm not creative enough to do that Yes, you are and I'm gonna explain to you why you think you're not and why you actually are and exactly how you can be More creative. I mean, this is this is gonna be awesome today. It really is. I'm really excited about this So guys, feel free to participate. I love your participation. I love when you put comments in there I love when you put suggestions and questions and all that stuff Even if you say just hello like Diane has said here say hello I mean just say hello Now some of you may not be able to watch this live, and I totally understand that I totally get this However, if you are not watching it live, I can still talk to you I can talk to you just put your comments in that comment session or section down there and I will respond to you Need a shave today, but I think I'm gonna do that this evening I think we're gonna go out to dinner so I'm gonna do that this evening But guys welcome so much. I just really appreciate you guys being here and I'm gonna jump right into it I'm gonna start talking about this creativity thing. We've heard about it our entire lives. We've heard some crazy Studies on it and all this kind of stuff And I want to kind of dispel some of those knits that you hear, you know, that really is kind of holding you back because for years You know, we've heard the wrong stuff There's an entire generation of people that actually grew up believing they aren't created because somebody in high school Told them they weren't good at art Art has nothing to do with creativity That's just a different talent all together and that can be a learned talent, too If that's what you want to do until recently the standard definition of creativity was really narrow Okay, it was either like you're creative or you're not creative Craziness total craziness the perception was that creative people were those who are artistic or more precisely good at drawing Unsurprisingly like many others I kind of wrote myself off as not creative when I was younger You know, I focused on science stuff and mass stuff and all told myself that you know It was natural to fall into one of those categories, you know the logic thing or the creativity thing And so I kind of felt that the education system coupled with parental expectation That's another big one encourages people to place themselves into one category or another. That's just not true It's not true and I'm gonna show you scientifically why it's not true, but this isn't how creativity works And this kind of thinking is the reason why you probably have trouble tapping into your creative parts of your brain Now first things first your thoughts influence your actions, okay? So you might be wondering What do your thoughts about creativity had to do whether you're creative or not? Well, they have a lot to do with it The short answer is Think about a comfortable home a really nice family successful business a nice welcoming atmosphere People actually create those things. Okay, often not by accident Diane says yes agreed. I have always been more linguistically talented But you there's so many other things you could do it I'm gonna show you why in a second People actually create those things so somewhere along the line they put in their minds They decided to make those things happen. Okay, they don't happen on the run They may run into doubt from time to time, but deep down inside they know that it's something they can do now When I started studying all this I heard a lot of talk about brain Lateralization brain lateralization now. Here's how that works It's the idea that people have a left brain and a right brain now personally It's a popular idea that refuses to die But it's not true. The concept was based on research conducted get this in the 1960s But all the research was flawed researchers studied the brains of people with epilepsy That's what they did to come up with this theory whose hemispheres each side of the brain had been surgically Severed so they weren't connecting. Okay, these individuals had the thick bundle of fibers connecting the brain Hemisphere cut as a last resort to prevent them from having Epileptic seizures in these studies researchers were able to present stimuli to one hemisphere at a time and observe contrasting Processing styles they found that the right hemisphere was important for emotional processing in the left hemisphere Governed language in rational thought you to saying something about language there tie in at first glance These findings seem to back up that binary Creative or not thinking but the division that's the key the division was that one had been creative somewhat artificially when it became possible to look at healthy connected brains engaged in creative thought and this is from a 1991 MRI scanning Research it was far less simplistic picture that had emerged It turns out that the bridge between the hemispheres the corpus They call it palasum was the key to creative thought it was that bridge now They had severed it in the first study. So Since the early 1990s, we've come to develop a more thorough and accurate understanding of what brain engaged in creative creative thought looks like so the key it seems is Integration the firing of strong lateral networks connecting a diverse range of brain pathways in both hemispheres now This may sound kind of like really high level stuff, but I'm going to explain to you You can change all this stuff in just a second. So an international team of researchers led by professor Roger Beattie at Penn State identified a pattern of brain connectivity that is associated with idea Generation that's what real creativity is its idea generation and actually this is something you can grow it I'm going to give you the steps in just a second in their 2014 study now that's pretty current 2014 start study researchers put people in a brain scanner and they asked them to come up with new uses for everyday objects like I don't know a Soap or soap or chewing gum wrapper or something like that some people stuck to the everyday common uses and They found what did they find? They found some unusual things going on as a result They were actually likely to answer with obvious examples such as you know, some people would say, you know We'll sock us for a feet covering or blowing bubblegums for blowing bubbles highly original thinkers in contrast showed robust connectivity between three networks of the brain mind wandering Focused thinking and selective attention. They came up with varying and creative suggestions such as water filtration For a sock or a seal for envelopes or an antenna wire for the gum wrapper So how can we learn to cultivate creative thinking? That's the important part because we're trying to do these sales pages. We're trying to write emails We're trying to you know advertise our stuff and market our stuff So I'm going to give you some steps and then exercise as you can actually work on but to turn creative thinking into habit Try following these things the first one. This sounds this sounds counterintuitive But let your mind actually wander a little bit Challenge yourself to think up ideas around a topic or a problem at the same time at the same time That's hard to do right. It's essential to try and stop yourself from Self-policing and don't discount some of your more lateral ideas before they reach the page Okay, so let that mind wandering things start and guys don't forget put your questions Put your comments put your suggestions that chat I can stop here talking and I could go over here and answer any of your questions So be happy to do that next thing you want to do. This is super important reduce Distraction this is a big killer of creativity You got to free up your brain to focus on things that matter by doing a mini digital detox or tidying up your workspace Okay, so you don't want to be bombarded In your brain with distracting visual cues when you're trying to focus so try to get rid of everything It's gonna bother you around you know people sounds music dogs, whatever it is get rid of all of it It's just you okay focus on just you next thing you want to do improve your capacity for selective attention By practicing mindfulness. Have you ever heard of mindfulness? Mindfulness is simply realizing what's going on in this particular moment It's like our mind is always wandering back to the past about stuff that happened or to the future of things We want to happen and stuff we're gonna work on but a simple daily breath Meditation is a good way to draw yourself back to reality and to retrain yourself to notice the present moment So it's just basically some deep breathing and try not to think of anything Okay, nothing just be in that moment hard thing to do, but you could do this stuff Okay, you can definitely do this stuff next thing Which is gonna be the opposite of all these other things read a novel. Okay, or you know go see a show cultural activities Such as going to the theater or even just reading a fiction book can actually Strengthen the connections between these two halves of the brain which helps you create a build this creative thought These simple practices will free you up into thinking a more lateral and creative ways Now I want to give you some more exercises too And I've got a list of them here and I would suggest writing them down You're gonna have these because it's so easy to forget some of these things Okay, it's so easy to forget some of these things. All right So the first thing is I would tell you for cultivating creativity along with a sampling of tips That can help you along the way is number one. Ask the right question. Ask the right question. Okay, so The beginnings of let's say Starbucks and Instagram neither company Would be here today if its founders had continued to try to solve the original questions They saw it to answer instead of asking how can I recreate the Italian espresso bar in the United States? Okay, that's what one of them did because he went on a trip to Italy and came back and talked to his employer and said hey Howard Schultz eventually looked at what was working with that idea and instead asked how can I create a more comfortable? relaxing environment to enjoy great coffee and He approached his boss with that because he was involved in the coffee business and his boss says I don't want to do that I don't I don't I'm fine the way I am. However, if you would like to do it I will help you get started. Okay, and while Kevin Systrom originally pondered how he would create a great location sharing app a better question turned out to be How can we create a simple photo sharing app? That's how Instagram started. Okay, so they looked at this stuff differently So what you want to do is quickly without overthinking it write 10 variations of the same question for example the classic question How can I build a better mouse track? Okay? We've always heard that right well You may ask the questions like how do I get the mice out of my house? Okay, and what does a mouse want? Okay, or how can I make? My backyard more attractive to a mouse than my house my actual house So one of your new questions will likely be better than the one that was the original So the next thing you could do is debug your life. Okay? brutally brutally criticize an Imperfect product or situation you come in contact with every single day and I tend to do this but not intentionally I just do I'm like actually could do this better and I think you know My one thing is that all waiters are going to be gone So there's not going to be a waiter in a restaurant anywhere in America because they're useless They're they're really useless if you think about it guys What they're doing is they're taking your order and walking to the kitchen and telling people what you want That can be done on an iPad on your table and then the other problem is when you do need them Let's say you need some more ketchup. Let's say you need more water or whatever. You can't find them They're not around. So my thinking is and somebody will steal this and use it. I'm sure When you go to a restaurant, you don't need a host or hostess, right? Because the restaurant knows how many tables it has it knows based on how many people came in and what time they came in How long the wait's going to be so if you go into a restaurant There could be an iPad at the front of the restaurant. We could hit on here But I did it yesterday. I did it yesterday at cura Revolving sushi they had an iPad there and you put in there how many people it was You know or you were and you put if you wanted, you know sit at the bar if you want to sit at the table And then it calculated how long the wait would be and it told you how long the wait would be and it gave you a number Now what they did is they had somebody come up there and say hey number 22 your tables ready But they don't have to they could have just sent you a text and they could have said go to table You know 14 and they could have sent you a map of the restaurant and they're out to get there You could just walk over to the table now when you're sitting down at the table at that restaurant and you need some water You need that ketchup or whatever you don't need to have a waiter all you need to do is hit a button I want water. I want ketchup. I want I want more mayo whatever it is and that signal can be sent to the kitchen and somebody Could be a runner in the kitchen and bring that out to you. That's all that's needed for a restaurant We don't need waiters and waitresses and I'm not picking on waiters and waitresses right now But guys this is a fact and you also you're seeing it also in grocery stores now I mean I go into grocery stores now and you bring up your own groceries Why do you need a cashier you're taking an item and you're handing it to them and they're running it over a scanner You can do that. That's quite simple. You can do that now the one thing I will hear from people is that you know We'll wine and beer and alcohol and all that you got it You got to have a got a cashier for that Why because they got to see your driver's license you can't just hold that up to a scanner Of course, you can't it can do facial recognition. It will know if it's you so even that could be done You're going to see and I'm already seeing it at Costco You go to Costco now they have a self checkout line. It's much faster than all the other lines You go into Panera bread and pretty much you walk up to an iPad or your food Go sit down and your table number is on the table and they bring the food out to you We don't need waiters and waitresses. We don't need cashiers anymore If you're in one of those occupations, you had better listen to me about starting an online business because you're going to be done You're going to be done. So that's the debugging your your life type thing You're going to be over with now the next thing you want to do is make something and then reinterpret it Okay, so sometimes before you get the right decision you have come to make something else So once you do think of a creation being used for purposes other than its original intent This process throws away your first assumptions Forcing you to consider new perspectives now the next thing I'm going to tell you and this is going to scare some of you But it shouldn't I did it you can do it Become an expert at something become an expert the secret to exceptional success doesn't lie in natural ability It never has guys, but it's deliberate practice In fact research suggests that being world-class at anything Requires about 10,000 hours of practice now that scares some people they're like well I don't want to spend 10,000 hours doing anything The problem with that thinking is that you will spend 10,000 hours if you don't do a thing doing nothing Right because the 10,000 hours is going to pass anyhow. Why not invest it in something that's going to do you good Why not become an expert in something I chose to learn how to do stuff online I chose to become a marketer online I chose to make millions of dollars online selling digital and physical products and that worked out It's only worked out because I started studying it. I didn't know what I was doing when I started out I didn't know how to send an email properly. I didn't know what to do Try and saying trying to declutter my environment, you know, and I want to add something to that declutter thing I'm gonna go back for just one second if I could show you my desk right now You would see there's no paperwork no paper whatsoever I don't have any paper on my desk if you could see my entire office Which I've done it for my office before but if you could see my entire office You would see there's no paper in my office My wife and I had decided that we don't want paperwork I have one little cubby when mail comes in and certain things. I gotta keep I'll put it there But it's out of my sight. I have to go to that area and go look for it Okay, and that one little tiny area and I mean like it's an area like this. Okay, so it can't hold much So I have to sort through it and get rid of stuff But you have become an expert in one area or another probably already in your life Successful creators don't just like knowledge. They thirst for knowledge Okay, see I want to know every single way I can market something alive They can't stop asking questions and they always go beyond what they've learned from teachers and books because teachers and books are very limited Okay, so there's a whole lot of different ways you can do this I suggest you listen to Ted talks Ted talks will really open your mind Google six Ted talks every entrepreneur should watch Google that one and you're gonna see some really great ones Use all your senses to thoroughly delve into a subject. Let's say you want to learn about I don't know the town of Mestris, Greece. Okay, let's pick something crazy You could learn more about Greek language. You could search for photos about the Peloponnes online. You could cook some of the traditional food You can watch videos of traditional festivals. You could stream its local radio and mail in and in keeper There to get inside information about what the town is really like you could get a mentor There's a lot of stuff you could do to become an expert on that particular thing I thought somebody was coming through my office to her there. Sorry about that So the next thing you can do and this is a tough one for a lot of people be open and aware Be open and aware creative people are always on the lookout for possible solutions You can do this by becoming more aware and practicing what I say earlier mindfulness Which involves intentionally noticing things that are not pegging people. Okay, you meet based on their expectations So don't peg people on there on your expectations Make sure that what you're doing is you're opening your mind to them. Okay, they could they could be a great resource for you You may not realize it Instead try to be open and curious and resist stereotyping people It's so easy to look at somebody and say well, they're this race or they dress this way or they're this age or you know Whatever or they're in this particular job and you stare at a type then don't do it Create your own luck. This is something my wife and I practice all the time Researchers have found that people who describe themselves as lucky. We always tell tell ourselves that we're lucky Okay, tend to notice things more than self-described unlucky people. They also act on Unexpected opportunities and they network well with others because they're curious Unlucky people tend to be tense and so focused on narrow goals that they miss all the opportunities Don't let accidents annoy you accidents can be a very good thing. Don't let those things annoy you So I love mortuary YouTube channels Really, I've never heard of such a thing. What is a mortuary of YouTube channel today? I don't know what that is and the rest of you guys put some comments in here Don't make time to do all the work put some comments in there I say this all the time those people who participate in in meetings and chats and live things and they actually When participation is not just watching guys it is putting comments in there. It's putting questions in there It's telling me what you're doing in there. Those are the people that always end up being the most successful always Always because they're they're vested in life There is the saying That a life unexamined is not worth living and that was said by Socrates So if you're not examining things, so let's talk about these these accidents in a second plenty of Inventions such as penicillin on the slinky chewing gum came because something didn't rush past an Accident but studied it instead. Okay, so all these things were accidents play with children's toys, right? Playing children are really good at making new connections I'm not the least bit self-conscious about you know playing toys with my grandchildren or anything because you know what? It's fun. Okay, if you walk into just about every super creative company You'll find toys all over the place because they open up your creativity next thing. I would tell you is play and Pretend playing and pretending is good. I want to check my time there We go over when you play your mind can wander and your subconscious has time to work This is why time off from work is necessary for creativity to bloom You can't work all the time not all the time Explore the future imagine yourself being wildly successful five years from now. You've got to actually focus on that You've got to put that out there Cameron what's going on in Pakistan buddy good to see you Cameron's my friend there. I think he's about 14 or 15 years old from Pakistan who always pops in and Let's see what I ain't got to say They talk about things that happen for burial or cremation Prep and one does fascinating funny history pieces on tragedies Such is the true story of Moby Dick really? Check it out. I thought it was something down and depressing, but that sounds pretty cool actually So explore the future. Okay. What was the first step you took towards moving toward towards your goal? Okay, right down the history of how you got there and asked yourself those questions And you got to do this before you get there right say well I'm really super successful at selling products online. I said, okay, I had you get there You said well, I started searching products online. I looked at the top selling sites. I tested out like 10 products I found two that work. I found another 10. See, this is what you do You walk yourself through the success path that hasn't even happened yet But this is how your mind works It will try to figure out how to do these things if you give it these problems It will try to figure it out. So you may even ask yourself What were the early obstacles and how did I overcome them? You may say well advertising I lost money on ads and I lost money on ads because my my Creatives didn't work and they didn't work because I had bad pictures and see how you start to figure this out So you need to change your pictures. Okay Leave something undone at the end of the day leave a task slightly unfinished Now it may be easier to start the next day But that's because cognitive threads are left hanging in your mind And as you go about your non-work activities your subconscious might look into them and give you a sudden insight Okay, so you want to do that become a beginner learn how to do something new such as a Hulu being juggling learning Spanish, you know carving wood archery something okay next thing Generate a lot of ideas now some of you say well, that's the problem. I have right now is I can't yes You can yes, you can this is part where you come up with ideas and lots of them List unusual uses for common household items. This is where you start get your brain in that function Okay, what are lots of different ways you could use a paperclip a brick a knife Give yourself five minutes to come up with a long list now You don't have to do this every day all day, but a couple days a week just pick up an item and list some stuff This will grow that connectivity in your brain and make you more creative Try toppling. This is where you use free association to get generating new words The trick though is to use different kind of connection between each one for example if you start with the word carrot Okay, you can't free associate another vegetable. Okay, instead you might try stick All right, so in the phrase carrot and stick then glue because you're thinking of a glue stick Okay, see how this is kind of making your brain really kind of work That's another thing I want to do. They don't make the brain work another example is rock which may lead to scotch Okay, because you drink it on the rocks. You see that see the connectivity there Two entirely different things next thing you can do is set an idea time Block out regular time when you are sharp relax that could be morning evening afternoon Whatever it is and not distract it Okay, the author Julia Cameron who was the author of popular self-help book the artist way Suggests taking 30 minutes each morning to free write in a journal as you do you'll notice new ideas creeping in This is not something I do it's not my way of doing it But I'm trying to give you multiple ideas because what works for me is going to be different for you And then the last thing I want to tell you about is called fusing ideas Cameron says there is a website I discovered wix.com They create us free. What's yeah, I'm familiar with wix. I'm the only drawback to wix Is that it's really limited as to what you can do with wix? I always tell people you know go to Shopify if you go to e-commerce or go to WordPress wix and You know the other one go daddy web creator are very limited guys You can't do a lot with it, but if you want a low-cost simple one, and you're not gonna mess with it Yeah, you can use something like wix Cameron says I couldn't watch your live streams because in Pakistan people are forced for vaccine my Net was also stopped Since my father did not put vaccine. Oh my gosh, you know I've heard of this like in China where what they'll do is the government will control the Population you're a good citizen or your bad citizen and the benefits of society don't get to you if you're not a good citizen China does that too It's a very scary thing because they're making you do certain things or cutting you off from public access things It's really a weird deal. I have heard about that. I'm sorry to hear that Cameron tie in says I use a pin to open medicine aluminum Wrapping faster. That's a good idea. That's a good idea. It's hard to stick your finger through that thing Isn't it also for bursting seal on my cream or milk? Great idea, and that's that's a creative mind You've got tie-in. I can see you've got it so The next thing when I say fuse ideas this involves doing those things, okay? So by combining things that don't normally go together There was a recent study by a British Neurosciences Paul Howard Jones, and he asked people to create stories by giving them three words To one set of people the words were related such as brush teeth shine Another set of people received unrelated words such as cow zip and star Okay, the people who received the unrelated words made up more creative stories. Now. Isn't that crazy? So what you want to do is make remote associations, okay? Do like create a story that tells the connection between the two Use analogies find similarity between two things that on the surface seem very different Find something that is removed from the problem then define five structural properties of it instead of listening say sharp or Metal for a knife for example, you may want to identify things that require downward pressure to cut How can those characteristics apply to whatever you're trying to solve? Okay something to think about there were rumors about vaccines In two years you could die. Yeah, I know there's so many so so much conflicting crazy stuff out there guys I got the vaccine my wife didn't I respect everybody's opinion on that I had my reasons for doing it. She had her reasons for not doing it. We're both right, you know, we're both right That's how it works It was stupid Cameron says yes, I'm sure it was stupid and the next thing you can do guys And I really encourage this and this is what you're doing right now. You may not even realize you're doing it in Engage with people who are different from you Okay So we hang out with people who are like us and while doing so may be Comforting and comfortable because you're gonna like people are like themselves. It's not gonna stretch your mind Also try imagining yourself as someone else I know sounds kind of crazy, but such as a chef a foreign student a building inspector How would such people see the world if you look at a problem through somebody else's eyes? You say well, they would see it this way, but this is how I see So put yourself in their shoes for a second. Okay, and then just try to pick your best ideas for anything I've given you a lot of information today on how to be creative put in that comment section What do you think of this? You think this is gonna help you become more creative? Have you picked up a few things in here? You know, I've just spelled that myth of the right left-brain thing because that was that was flawed data We now know it's flawed data So what do you think of that you think that's kind of different had you heard About the study that was done in the 90s. Have you heard about the study that was done in 2014? That was entirely different. That's some crazy stuff, right? I guys I really appreciate you being here today I didn't turn my AC on all the way in here It's a little bit warm in this room today because I've got one two three four five lights on me Which to you probably just looks like normal light, but to me I'm burning up. What do you think of the new design guys? We got hustle. I got my gladiator here. These are reels of tape Film tape like from the old movies and that's what this is made into. You can't see all of it They're got a clock over here, which you can only see the bottom of I do have my bell And by the way, you need to subscribe and ring the bell to turn on all bell notifications You're notified each and every single time I go live Diane says that 2014 so you was pretty cool. It's different. It was very different different from what we've been told I think sometimes we fall into these things that we hear as a kid You know It can it can be a sexist thing. It can be a cultural thing. It can be a racial thing It could be all kinds of weird stuff. They tell us we are all individual people Okay, you're you're not a man or a woman while you are a man or woman I do believe that what I mean is that's not just what you are you are a human being Okay, you're not of a certain race even though you may be of a certain race You could be anything you want don't let any of these outside influences Just just hold you down really and hold you back. I see it happen all the time people will say well I was born in this neighborhood. So what do you expect that of me? Well, I was born in a really crap neighborhood if you saw that duplex I grew up and you'd be like, oh my god, that's horrible J. R. And it was high crime And I got in a lot of trouble as a kid and all that but that doesn't define who you are That's just something that was in the past. Okay. I've been in different jobs, but I was not that job That was just the job I was doing so don't think you know if you're working fast food or your secretary or your chef or whatever But that's who you are because it's not you may be good at that thing, but that's not who you are That's just what you're doing. You can change and do anything else you want open your mind up to that I learned The bilateral theory as well. Oh good good. So I'm not the only one good Glad to hear that guys. I really appreciate you being here I do have a course below that you could get I am going to change that course But right now I have this course. So I would just you grab this course It's a $97 course get it absolutely free and then I'm going to have a new course in there And you can get that one absolutely free and it's entirely different one the new course that I'm going to be giving away And I should be selling it for about 497 dollars But it is me over a period of days training one of the top CBD companies in the United States They paid me to train their company. They came they flew out to San Diego at the time I filmed all of this I think you guys are really going to enjoy it's really cool But grab the one that's there now because that means that one will go away and that's free. It's in the Description section once this video is over with it's not there now It will be there as soon as this is over with and this is us We call published I guess published so don't forget ring the bell Hit the button turn the button from red to gray right give me a thumbs up if you would put any comments in here You want even if you're watching this after it's live, please put your comments in there I really appreciate it. I put a lot of time and energy into this I hope it helps you out not selling you anything But the fact that you can do more you could do creative things and you could do better than what you're doing now Not that what you're doing now is a little bit over there. Let's say that I just say there's always more you could do guys Thanks so much for listening today. I appreciate you being here. I appreciate you showing up. I appreciate your comments Hey camera and stay in touch with me. I want to talk to you about Pakistan too. There's a lot of stuff going on over there Thanks so much for being here guys. I will see you next time. Let me find my screen here before I say that There's my screen then I can hit the end button here very good content. Diane says, thank you so much I appreciate that you guys have a great day, and I'll talk to you real soon You