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ARF AM 6.0 : Ed Keller

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Uploaded on May 18, 2011

In this video, Ed Keller, CEO of Keller Fay Group, previews his presentation on what triggers consumer conversations.

The world's largest audience measurement conference, AM 6.0, is presented annually by the Advertising Research Foundation. This year, June 13-14, hundreds of attendees from around the globe will gather to hear the best collection of experts ever assembled to speak on Social Media, Mobile and Cross-Platform issues.

Anchoring these two days are keynotes by David Brooks, OpEd columnist for the New York Times and author of bestseller The Social Animal, and Internet expert Lee Rainie, Director of the Pew Internet & American Life Project.

Plus, Facebook speakers share new insights on measurement and more. A panel of journalists will share diverse perspectives on the changing media landscape. Non research Execs tell us what us what they need from research. Speakers from Google, Inc., NBCU, CNN, GroupM, Scripps Networks, MTV Networks and ESPN provide only part of this extraordinary group of speakers and panelists at AM 6.0.

For more info and to register for Audience Measurement 6.0, visit http://am6.thearf.org

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