 I'm Joel Imhof and I am a senior lecturer here at Broad City University. I focus on quite a few different things, such as business strategy and marketing. And the class that we're talking about today is contemporary marketing practices. Currently in a class called Contemporary Marketing Practices we're going through a presentation project where we're preparing a professional presentation to an audience about a company that we choose and we're making an analyzing between the interactions of the different platforms for the company. And in doing so we really try to focus on segmentation of the customers and we try to look at the seven Ps and we're also looking at how a company can express its unique selling proposition. The project is being done in groups. We chose Jez Republic Bar. It's a very nice bar in Praha 1 with free entrance Jez. Our group chose Caffeine and Paul. It has many branches around the world and that is the reason we chose it for a project this time. The great thing about this project is they are observing what's happening in a company. The first thing that we had to do was actually go to the bar. So we were just listening to some jazz, having some drinks and just having fun and at the same time learning and paying attention based on what we learned in class. So it was tons of fun and very productive. And then they're having to do some research to figure out why these things are happening and then furthermore how they can improve what the company is doing. So it's about identifying real life issues and then providing useful recommendations. Now I have a base on how I can do a marketing analysis of a company and that will definitely help me a lot not to get lost once I'm working with that. In my opinion it's very important to do a group project with your classmates as it develops more communication skills. We are all from different nationalities. So it was very interesting to be able to do a project and discuss ideas and have fun with our different backgrounds. When it comes to the actual grading criteria I really want to see how well they understand some of the key marketing terms and how they can contextualize those terms through looking at real life businesses. Joel is amazing, an amazing professor. He was teaching us a lot going point by point on how we should make a presentation and Mark as well who was the second grader for our presentation very supportive and they're all very understanding. He provided us with help with all the information that we needed to make proper research and make a proper presentation. So we're looking at academic frameworks but we're also looking at proper research and we're looking at creativity and the ability to come up with very smart and interesting and useful suggestions for each restaurant.