 Hey everyone, back with you. My name is Coach Robert Borm here with my friend Dustin Shaper. We are on question number two or rather objection number two as we count down the top 10 objections drinking ketones from the health and nutrition industry. Today, number two, the long term of drinking exogenous ketones. You know, number one, I'll throw it to you Dustin, but this is now eight years in the making. And what I can tell you based on my personal experience in the anecdotal evidence of, I would say more than does probably 100 that I'm very intimately closer to, but really thousands of people anecdotally, we've seen improvement of quality of living. Just what this means overall to getting compliance to a healthier lifestyle. And that doesn't typically reverse engineering itself. It's not like, Hey, all these great things are happening. And then all of a sudden we are. So we've been at it for about eight years prove it as the category King when it comes to exogenous and supplementing with patents with some of the brightest minds in the world. The formulae, I'm going to be Augustino, Patrick Arnold, so many specialists and contributors behind who we are, what we how this product has all, but I'll just throw it over to you to give people what is the effects or the benefits, not just a ketone supplementation, but being in ketosis. A lot of times people think ketosis bad or ketones are bad or keto in the blood, so acidosis. And we have all these terms thrown out. Why don't you set the record straight? Yeah. This is a, it's me huge because I've been, you know, basically in ketosis, the majority of my adult life. And when I first, one of my good friends is a doctor and I first was telling me, he's like, he's like, that's bad. He's an ER doctor, right? And he only sees the bad, bad cases of it all. I'm like, dude, you're in ketosis right now. And he goes, no, I'm not. I go, yeah, you are. I coached him. And I knew his nutritional plan. And he was, I'm like, go test it. He goes, he's like, Oh my God, I am. I go, exactly. I go, being in ketosis is a very natural thing. Maybe 97% of human existence. We've been in ketosis. I was working with Dr. Angela Poff at an event one time. And she's one of the most prolific researchers in this is on our original patent. And she had said, you know, the question is, isn't being in ketosis long term unsafe? The question is, is being on a ketosis long term, is that unsafe? She goes, that's the real question we should be asking, not the other way around. Primitively, if you think about the last 100 years, we are sicker, more obese, have more problems than ever before. And if at the same time, the reduction of ketogenesis has went down. So there's definitely a correlation. And people are blaming, often blaming, like, you know, not to get into the weeds, but like GMO and all these other components, which are factors of change. But the biggest change is our metabolic health has changed. And being able to produce your own ketones is huge. Now, when you look at bio identical pure therapeutic ketones, it's, you know, eight years, we've been doing this for eight years. But they've been researching this for 50, 60 years, it's not new. The more clear research is over the last 10, 12 years for, you know, the DOD and for NASA has been looking into the same same concepts. So it's a very efficient way. But when you, but I'm going to summarize it in this, I work very closely with one of the leading brain and anti aging longevity specialists. And, and she had said this, she goes, What is your options? Right now, there's no other good alternative to change the way your brain's working. So she's like, and the sciences supports this very clearly. Like the only option you have now is to start getting better. And so I thought that was really clear. She always says, What the hell do you have to lose? And, and she's a real neat lady. She's in her sixties. And she's very, very well diverse in this space, too. So that's what I would say, Rob, is that long term use is the question you have to ask yourself is what's the alternative? I love that. Couple of things triggered some thoughts. And I'm fun. Think about this, Dustin. You know, a lot of people look at this is a health and wellness company. Well, we're an optimization company beyond just physical, you know, mental, spiritual, financial, emotional, all these different areas. But I wanted to think about this, one of the benefits that is first reported when people use exogenous supplementation, especially our brand, is improved mood and mindset. Now, let's ask the question. What is it in long term chronic stress? Like, what is it improved quality of state and minimize stress, daily stress, daily stressors on the body. And it, it likens me to the phrase, you know, in my space, health, fitness, nutrition, where people say, well, why does it cost so much clean and healthy? Better question, because I think that's the wrong question. Better question. Why is it so cheap to eat unhealthy? Right. When we've all heard, hey, pay for it now or later. I just think this is one of those things where it's an opportunity for people to experience something you and I can't coach. Like I said, one of the, I said this the other day on one of our by the way, we're doing a top 10 list in Letterman style, where we're addressing all these objections that you and I have probably had themselves or run across over the last eight years being in this space. But you know, it's what would it look like to get the benefit of this? That's not something you can coach someone. You know, you mentioned the other day, hey, if it's my coaching or this product, probably should choose this product because it's gonna offer you benefit. I can't offer you. Right. Yeah, and to me, that's a huge component of it is that, that when you think about should you take this long term, you know, I did the ketogenic diet for health reasons and medical reasons. And I think a lot of times people that are studying maybe your green personality where you're just like, I got to know everything. And you look back at the research from the 1920s, which is when the ketogenic diet really started getting it's studying done. So it's one of the longest studied diets in history. But the challenge was then and why supplementing is so important today is that you sometimes had too much protein would actually minimize the fact. And so that is a hard thing to do long term, right? Because we need those amino acids, we need that extra nutrition. And so yeah, doing a strict ketogenic diet, especially at the extremes is very hard to do long term and to be sustainable, not that you can't. I've been I've been doing a variation of one for a long time. But being at a therapeutic level of ketones efficiently without being perfect on the diet is the is a great alternative. And then of course, like, you know, you and I both know that we can have this coexist with carbohydrates dual fuel, which has been really fun playing around with and seeing the positive benefits of this. So my big thing is, is like, what's your alternative? If you're not thriving and living the best life, if your clients keep going through the roller coasters of ups and downs and and aren't able to sustain the lifestyle you're trying to create for them? Well, what if there's a tool that can give them the momentum and give them the efficiency? I always like to say if I can give you the end result of feeling better, I can teach you the beginning. And, and that's what ketones do, they give you the end result of how it is to feel better. So now you create momentum for people to keep going in that direction. And ultimately, they're going to find a lifestyle that they want, they want to maintain and live. I love it. I'll throw it to you for the last word. But the last thing I would say that you kind of mentioned is sustainability. Look, on text matters, we all have lifestyles, we all have different beliefs, we all have different fundamental ways of living. But this is a sure pathway to being better. And we have eight words that we all kind of associate with daily dosage of this, you know, drinking ketones on a daily basis once is great. I think incrementally better twice is better. I don't just think it's one plus one plus one equals more than the benefits that you'll get by putting ketones in your body, blood of the left that can be quantified blood test. But what does that look like on term? I think, Dustin, it's important for people because inevitably people will stumble across this. So this is the natural state like explain kind of just the history and evolution of man. Why was this important for humans to be designed this way? Well, really two main things in them, the new research is actually really, really exciting in my world. But the ketones are a way think about this, if you're starving as a species, as a man or a woman, you're starving. At what time in history do you want to be most optimal? And that's at a high level of ketogenic state, meaning your body's tapped into your fat stores, you're producing a high level ketones, you want to increase cognition and focus energy, because you had to go hunt and find food. If you don't, the species dies. So this is really important part of our thriving in our existence and part of our evolution. So that's one main component of why ketones are so important to the human body. But here's the new research is that for men, if you're a woman out there, or if you're a coach and you're coaching women, ketosis is potentially more effective for women than men because of the survival of a fetus. They now show that a pregnant mom that's not doing the ketogenic diet will now produce ketones because of what it does for the human body. Like that is a primitive state, independent of diet. And right now we can help people live better and then breastfed babies literally get medium chain fatty acids to produce ketones. Back in the 1970s, they finally realized that they don't provide a way for ketones to be produced. And for a little infant, a preemie baby, their brains never fully develop. I mean, it's like it's pretty powerful. It's one of the fundamental principles of literally human existence. And if you think about the last 100 years, we've really messed that up and it's time to bring it back. And you and I both encourage high quality food. We encourage high quality eating. We want people to move their body. We want people to start working on their mindset. At the same time, we want to provide the right tools to help them get there. And that's what this is. I love it. Sustainability is key. And I'll just end it with this. Just so everyone, this is about a dream on a diet. This is where long term use is really the question. The question is, what has long term use of ketones in the body delivered? And that's what we've mimicked over the last eight years. You know, you'd say, Hey, this date's back to the 20s. You know, the ketogenic diet wasn't designed for buying. It was designed to treat refractory epilepsy in children who were resistant to pharmaceutical seizures. And then they discovered all these benefits. What I can tell you is dating back, you know, many decades now, what we're seeing is a pattern that is very much associated with what the ketogenic diet has done. And yet, because we're doing this supplement, we've now made it about a drink, not, not specifically the diet. So thank you so much. Tune in. We've got one more to go. Y'all tune in. Comment below. What do you do to help better explain this for you? What objective? What do you hear that is contrary to what they, you know, we have this ideology? Hey, ask, answer, discuss. One of our specialists that I follow, our name is Caroline Lee. She has this platform and say, Hey, let's ask the question. Let's answer the question. Let's discuss the outcome. So we encourage people to engage with, share this, show it to the sky. And if what we say doesn't match, let's talk about a conversation, ask these questions, the answers, and then discuss as we go. So, Dustin, thanks so much for tuning in. We'll see you guys time for the number one object on our top 10 objections list to drinking ketones in the health fitness and nutrition industry. Till then, take care. Cheers, y'all.