 When you look at Kentucky, they have over 600 associations. It could be medical education, it could be attorneys, bars, associations, your local sheriff's office, they're part of an association in Kentucky. So the key element is getting the word out there. They're looking at a place to have their spring, summer, or fall convention. And they're looking to get out of the element of the big city. To us, we think about going to the big city occasionally for a weekend getaway, but those people are looking for a place that they can get out and about and feel at home and feel part of. And there's no better place than Pikeville, Pike County.