 Hello everyone, I am Uthit, I head Marketing for Adler Payments Man and I'm actually very excited and delighted to be part of this grand jury for Maddy's 2021. Last 18 months have actually been life changing for everyone. There have been massive consumer shifts across industries. One of that consumer behaviour change which has actually happened is people adopting digital as a mean mean of usage. With almost 500 to 600 million smartphone consumers, this is actually their lifeline which makes this mobile marketing awards very very relevant in the current context. I actually look forward to three things from the participants. First one is is it actually solving a real consumer need? Second is is mobile just a tick mark or is it a mean median or is it very well integrated as a part of the overall campaign? Third thing is innovation but not at the cost of the business. I look forward to some amazing pieces of work from all of you wishing all of you a very best of luck. Thank you.