 At the Engineering Management Institute, we help engineers become effective managers and leaders, and in this video, I want to address a question that I get frequently from engineers, but no matter how many times I explain it, they still have more questions, so I really want to break it down here in terms of providing value. When you're trying to move up within your company as an engineer and professional, or you're trying to secure a new customer or a new client or impress someone, you have value that you need to convey to them, but the way that you convey value to them is not to explain what your value is. You can't go up to them and say, I'm a super productive engineer, so if you have me on your team, then everything is going to be great because I'm going to move fast. No, they don't understand that. You need to explain to them how that value that you provide translates into benefits for them. What are the benefits? So instead, you might say, I've really focused on my productivity, which means I can manage teams to really finish projects in less time utilizing less money, meaning that your bottom line will be much better off because of my productivity practices. That tells me what the value is if I take you on to my team, or if it's a client, you may say, we've been working on projects in this area for a long time, and we have a lot of relationships, which help us to complete our projects quicker, and under budget for you, which means your projects will be much more profitable. Now, that's interesting to me if I'm looking to hire you. This can go in really goes with anything. If you're an engineering student, you're trying to get a job. Don't tell them all the courses you took and the great grades you got. Tell them about the internship that you had where you worked on real life projects, and you were able to utilize the skills from school already. So take the value that you can convey to someone and put it into benefits for them and then explain it to them. If you do that, you will have much more success in your engineering career. I hope you enjoyed this video. Please subscribe to our channel. We put out videos on a weekly basis to help engineers become more effective managers and leaders. Until next time, we're going to help you continue to engineer your own success.