 Some advice I got early on that I really took to heart and I'm so grateful for it was Mike, the founder of Soma Water. I had known him through mutual connection and he was like treat the first six months like a beta, like a pilot. Do not spend hundreds of thousands of dollars on the fanciest, nicest branding and design agency. Don't spend $50,000 on a website. Don't go all in and commit because you're going to want to change everything after those first six months. So I really took that to heart. I built my own website. I even designed our first, this is not our, I didn't design this. Our first packaging, I designed it, took a Adobe Illustrator course on YouTube or something and created our packaging myself. So it was very grassroots, very bootstrapped, humble origins and we started with our white tea. It was our very first scent. Okay.