 We're gonna look at our brand standards. These are the things that you stand for as a brand. Think of a company like a Nike swoosh logo or Coca-Cola happiness. We think of those things, but we don't always pause to think, what is my brand for my channel? What am I going to be known for? What do I stand for and what do I not stand for? Those are very important things to identify as you're planning your year. So on brand standards here, what would I do here? I put insert your standards or words here, but I give an example. This happens to be the brand standards or the words that I use for this channel. The words I use are radical, authentic, high value and fun. And then I put a definition of what that actually means in action behind each word. Radical means facing fear, being different and standing out. Authentic means it's about real people and real stories. High value means it's actionable, it's results oriented and it's helping people become more wealthy. And then fun for me means approachable and interesting content. Just write the first things that come to mind and move on.