 when we were talking about that, that first brand that we've raised a lot of money with and didn't end up working out. One of the things that we should have done is have a lot more knows. So we said yes to retail expansion because it was really great and it had a lot of, it kind of proved that we were on the skyrocket and I would say looking back like we didn't have the team to support that and even though we had raised money it is very hard to support national expansion when you have limited resources when it comes to marketing so both have to match just because you get an answer from a big national retailer that's not the golden ticket either because if someone in middle America is not prepped for a very natural product you're gonna have to spend a lot on education.