 What is the process of innovation like when a designer leads it? Can we think of a step-by-step process from idea to final solution? Yes, we can. Although the process is iterative, we may trace the journey of a design idea through several stages before it can lead to a final solution. I have found it useful to think of these steps in terms of the seven concerns of the innovation process. What you call Chakku's seven Cs. Yes, the seven Cs are all about concerns for innovation. It is with the help of these seven concerns that I've walked my students through the innovation process. So what are these seven Cs? Let me now take you to my classroom where I introduce these seven Cs of innovation through detailed case studies. Wonderful. Professor Chakravarti will now take you through a number of case studies and offer you insights into each of these concerns. Let us enter the world of innovation by design. Good morning all of you. Today I would like to quickly show you this very small case study on how we actually looked at this whole issue of innovation in a real-life domain. This came in Mumbai Mirror, Additional Commissioner of Police. At that time Mr. Sadanand Date, a close friend of ours, sent this picture to me and said, Mr. Chakravarti, can we do something? Our policemen are stationed for 18 to 24 hours sometimes at a stretch when there is a VIP movement. They're on that duty all along the road for that many number of hours and it's very taxing. So they need to have some type of rest and some of them use a stick to support themselves and later on get hurt. So we went very systematically. The first concern being the cause where we go deep into the issues of the problem in hand and also feel for the problem. That's a very important work on design or innovation.