 Hi everybody, we're back. This is Dave Vellante and this is the Cube and we are live on-site at the Tug event It's an entrepreneurial experience. Basically what Tug is It's it's technology underwriting for the greater good and what Tug does it was founded by Jeff Fagnan and some other VCs and entrepreneurs and essentially what they do is they fund Non-profits they got that are gonna that are startup nonprofits that help with the greater good So that's why we're here tonight. It's the seventh annual wine event is about 900 people here It's really rocking and there's a big data community here That's why we're here talking to the entrepreneurs Finding out what's going on in the Boston scene and I'm here with Jeff Kelly whose Wikibon's lead big data analyst Jeff thanks for coming on Thanks for having me. Well, so We've been tracking this market for a while and you are deep into it give us an update since since you last talked to the Community, you know, let's say last fall. We run at hack reduce. You've been writing a lot of stuff What do you see as the the the big? Transition points that were at in big data. What's going on in the business? What are the mega trends that you're tracking? Sure Well, you know, we're seeing a few a few different trends that are happening one is the technology itself from a functional standpoint is really evolving and Big data is really moving beyond simply an infrastructure play more to the layer of applications and waste actually extract value from data As analytics as well The other thing we're seeing is something to interrupt when you say infrastructure play you're talking Hadoop, you know Basic Hadoop infrastructure and and the no-sequal database on top of that and obviously some hardware infrastructure But the hardware to date has largely been irrelevant right to commoditize hardware So that's what you mean by infrastructure that that's software layer HDFS the stuff the cloud air is doing map are Adapts guys like that Horton works etc right exactly So you know that was kind of the first first wave where the idea was well now We've got some technology to store and process all this data and that's a very important part of the equation of course But then the next question is well, okay Well, how do we use that data? How do we access it? How do we analyze it? How do we draw insights from it? And that's where we're starting to see a lot of activity in 2012 You know, we were hoping to see more activity in the big data application space We didn't see a lot, but it's really starting to come alive now You know, we've talked to tonight. You talked with squirrel. They're doing some really interesting things around analytics You know, that's a a database play, but it's really providing some Additional value on top with the analytic functions. So that's where we're starting to see some activity and that's good That's a good sign now. Don't you think if we take squirrel for example, so squirrel essentially Is is from what I understand Building an analytics platform on top of a cumulo, but it's really targeted to developers, right? So Your premise about application Applications really coming to four. There's still got to be some time there, right? They got to simplify the development process and then the applications have to get developed Do you expect to see that this year? Is that a 2014 trend? Well, I think we're going to start to see some of that this year I think you know, you know my Real my real premise is that we're going to see less off-the-shelf Applications or what we're really going to see is a focus on application development Platforms or an application development layer Where ISVs and others are going to really start to build more custom applications for for the enterprise because really when you think about big data and Business analytics the whole idea is to create competitive advantage to find an insight that your competition doesn't have and act on it And win the market you can't really do that without the shelf applications like you can do in a CRM world or maybe something like ERP so, you know, I think we're going to see more focus on application development a little bit less on off-the-shelf You know ready to go applications, but to your question. Yeah, there's certainly some a ways to go in terms of Creating that application development layer. We're seeing that players like squirrel others like continuity with their data fabric Continuities of top Papianos company exactly. So they're starting to see we're starting to see some movement there. There's other companies Offering big data applications as a service are good for an abimetta at Triseta is I have it on pretty good knowledge They're making some some pretty good traction delivering financial