 What's up everybody, welcome to SPM buzz. My good name is Miss guys, make sure you subscribe. We are bringing you great content. Make sure you live as subscribed. Make sure you subscribe. Thank you so much for watching stars. I am joined by a star in her own way. You are doing great things in the society. Joining me today is Steph. Hi Steph. Hi, how are you? How are you doing? I'm good. I'm doing awesome. We are here because of Hustle Sasa. It has an initiative that is going to be supporting or rather just bringing in a thousand artists or other creatives across the country. And we want to tell Steph to tell us what is your role on this initiative and what's the plan? Awesome. Thank you so much for having me today. I am the head of community at Hustle Sasa. Hustle Sasa is a sister organization to the Alchemist. So we are doing this project as Hustle Sasa and the Alchemist. And my role in the project is I'm the project manager. So essentially from today up until December of this year we want to get a thousand creatives from across the country to join our digital incubator, learn everything to do with business and marketing, join our Hustle Sasa app and learn how to sell to their audiences, network with people. And hopefully by the end of the year we'll have up-skilled enough talent to take the creative entertainment industry further, to give them an international standard to the way they do things. So what are some of the resources that you guys have set aside to make sure this exercise is achieved? So firstly I think what's really amazing about it is our network. I think we are blessed to have over 15,000 creatives on the Hustle Sasa app. So really we understand everybody's strengths, expertise and power from the event side of things to retailers to musicians. We work with everybody in the industry from beginners to experts. You'll find Saudi Soul on the same platform selling their stuff and you'll find someone who started doing music today also on the same platform. So we have that wide range of network and the people who we have seen have succeeded already as creatives are who we've tapped into to run the sessions for the program. So if you want to learn about events management it's in there in the program and who better to teach about event management than Gondwana? They do an event every month and they have at least a thousand people show up without fail for the past four years. That's who should be telling you about event management, you know? So the first thing is the network. Other resources we have is we're going to have product photography available for people physical products, we have graphic designers, we have a budget available to help people market their businesses, their creative businesses to people on social media. So there's going to be a lot, a lot for the creatives to tap into and we're excited about that. I mean you see earlier on during the press briefing you mentioned that even gym instructors are part of this, you know, part of the creatives and I was like, oh wait, what? So probably you could give examples of other creatives that you guys are targeting because when people hear creatives are like, oh comedians, musicians and that's just about it. So what other categories do you guys want to target? So for us anybody who wants to monetize their individuality, what makes them unique, we consider them a creative. So even today if you download the Hasselstrasse app and you join it, the first question will ask you what type of creative are you? Are you a digital creative? That's someone who sells products that are intangible. Maybe I make music, you can't touch it but you can hear it, right? I draw, I paint, you know, those people. We have retail creatives. Those are people who sell physical products. I make clothing, I make my own shea butter. I have my makeup line, right? Then we have people in the food and drink industry. Culinary artists, people who do their own like baking. They make their own chili sauces and stuff like that. Those are creatives, people who run services. You're a barber. A barber needs to be creative to give you a nice cut, right? A makeup artist, we have those as well. And then the last tier is events. So people who organize creative events like concerts. We want to have more, right? And we don't want these events to just be centered around Nairobi. People in Kisumu want to have fun. People in Mombasa want to have fun. So how do we ensure that we also have those people who are beyond the county of Nairobi participate so they can also have, you know, experience the same raha in Yonapata Oku from creatives here. So it's a wide, wide range we consider creative. I'm sure someone who is a creative and really wants to join this program is just wondering. Just ask her where we are going to join already, you know? So what's the procedure and where are they, you know, finding this link to join the program? Yeah. So pretty simple. You can go to our page at Hasu Sasa. There's going to be posts on there made today with the application link in our bio. It's a few questions, 15 very simple questions anybody can answer. As long as you have a smartphone, you know, you can join on the internet. You can fill in your application. You'll be able to perform in this program. You don't need a laptop. You don't need to come to Nairobi physically. Everything is done online. So I think I would encourage everybody to try apply. You never know your luck. We have a thousand spots, right? So even in this first application round, we're taking 250. We're going to have three more application rounds this year until we hit a thousand. So don't feel like I've applied now. I'm not getting it. Or, oh, I've never used the Hasu Sasa app. They won't pick me. It's open to everyone. Yeah. The target audience is across the country. If I come from Kisumu, I come from Meru. Hi, my Meru people. Are you going to transport me to Nairobi or I have to bring myself? How are you going to do that just to attend these master classes? So the master classes are going to be happening online. So you'll be in Meru on your phone the same way you're on TikTok. You'll get a link to the class. You join. You can speak to the facilitator, ask your questions. After the class, the facilitator leaves you with everything they've taught. Like, you don't even need to take notes. You have all the resources available. They'll send you links on where you can go to read even more beyond what they've shared. So from wherever you are, you can, whether you're a working mom or you're a dad, you do this, your creative business on the side, you'll be able to join from wherever you are. If you're a student in campus and you can't miss classes, you'll also be able to join online. Yeah. Perfect. Now, guys, there's no excuse, no to know how to monetize your talent. And just be on top of your game because I mean, Hasulsasa is right here. Now, thank you so much, so much, Steph for talking to us. Is there anything else that you'd like to add? No, I think follow us on social media, Hasulsasa, to see how the project fares on. This is not the first time we've done this project. We did a smaller test last year. So this is now the big one when we are sure we've done it before and we've seen results. That's why we've opened it to everyone. It is the first of many opportunities. So even if you're not ready to be a part of this now, join the Hasulsasa app if you are creative, set up your business today. Yeah. And join our community. For sure. All right. Thank you, Steph. And like I mentioned earlier, very commendable job because I feel, you know, creative haven't really been taught how to make money. And we are heading in the right direction with people like you. So thank you so much. Thank you. Thank you so much for having me. All right, guys. That was Steph. She is the project manager and also the community manager on Hasulsasa. On this project that is meant to teach you how to turn your passion into what? Profit. Profit. All right, guys. Make sure to catch them on Hasulsasa, so that you can see how you're supposed to join this program. Thank you so much for watching Buzz with Stars. Until next time, keep it SPM Buzz.