 There's a little joke in the startup world that a great startup needs to have three key components, a hacker, a hustler, and a hipster. So it's entrepreneur Brandon Circle. He's a passionate designer and techie who's come up with a new app called Q-Zim. It's high tech and fine art on your handheld. So I'm a lifelong art lover if you were to ask me when I was younger what I wanted to be. I wanted to be an artist, an illustrator, an animator. I spent a lot of time drawing and painting when I was much younger. And so this is just a return back to one of my passions that I've had throughout my entire life. Here's how it works. Q-Zim knows where you are. When you walk up to a work of art, click near me and Q-Zim will quickly pull out the content. It also knows your interest. If you spend a lot of time in front of Andy Warhol, you might be notified when passing by Roy Lichtenstein. All of this rely on baking technology that's connecting the physical and digital world. I think there's no better place, a sector, a realm than the art world to explore this technology because I believe in the future every work of art, every work of culture will have a unique URL, a unique digital entity or essence that needs to be connected to its physical core. The Boston Athenaeum picked Q-Zim as its app of choice. Athenaeum Elizabeth Barker says Siako's product is special. Siako spent a lot of time in museums. He saw the frustration of people around him when an audio guide didn't work properly. How can we make that easier for the visitor? We think that technology in the museum space should be uplifting and enlightening. It should never be a burden. And most of the technology we've seen out there is the latter. And I don't see many other people that have that same combination of talents. Siako realized his talents at the age of 11. During computer class, he was intrigued by flash. Siako taught himself how to put together audio and video to make his design interactive. And that was really one of the first moments where it clicked for me. That this was something that really got me excited, really drove me forward. And yeah, I hadn't looked back since.