 Hey coach, how's it going? This has been neighbors and I'm the founder of soccer entrepreneur. And in today's video, I want to cover how to create the best training program in your city. Now, I've had other videos where you'll hear me talk about creating good value and how to basically just over deliver, do everything 10 times more than what all your other competitors are doing. But in today's video, it's going to be a little bit different. This all comes down to your customer service with the players and families that you work with. And here's a good example. Anytime I ever go meet a new player or a new family, I want to make sure that the kid when they meet me for the first time, they're very comfortable around me. This is the thing, if you have a bad and first first impression with any player who ever meets you for the first time, I promise you 100%, they're not going to come back. And this is the thing, if you're very comfortable and confident talking to kids and talking to parents, it's very easy. But what I've seen when I've been talking to coaches, they don't have a good system on how to approach parents on what to say to them, either over the phone or in person. And good first impressions are going to be everything. This way, when you have a trial session or an evaluation session with the player, they're going to immediately be comfortable with you. Their parents immediately have trust with you. And this way, the process of having them become a client in the future is going to be very smooth, very easy, right? But if you don't have like a step by step system on how you greet them on what you say on what you ask, then it's going to be very uncomfortable for you. And I can tell you from my own experience, that was extremely difficult for me at the beginning. It was hard for me to know what to say to parents, I would be so awkward and uncomfortable. And I could tell the vibe between me and the parents was not good. But because I failed so many times, and I put myself out there, now I consider myself a master at that, like I can go talk to any parent, any player, and be instantly comfortable with them because I have a step by step system that I follow when I meet people, right? That's just kind of one thing, right? But if you have the type of personality that parents and players like it's infectious and you want and they want to be around you all the time, then you're never going to lose clients. And when I talk about having the best program out there, you could have the type of program where you have hundreds of kids, you know, there's hundreds of kids in your program. And a lot of those kids every month leave because they're not getting personal attention. And this is the thing. I'm seeing so many people struggle when they have big large academies where they do not give one on one attention to players. That's not saying you can't do that. You can do that if you have a good system on how to give those players attention. And ultimately, the top academies in the United States with top caddies in the world, the trainers who are going to be giving the most one on one attention. These are the coaches who are going to have the most sustainable business. And trust me, I know that because that's what we personally do with my own academy. I would not be on this video talking to you or giving you advice about how to start your business unless I'm currently doing that. Right. And all the clients I look at that are in my inner circle program that I've gone through my consulting program, or our four week program. Everybody is being taught the same thing. You have to create something that gives personalized one on one attention. And that's the thing that players are not getting in club soccer or in high school soccer or in rec soccer. They aren't getting that there. So you need to provide something that gives maximum value in that area. Right. This way you can create the ultimate training program in your town that no one can compete with. And I will tell you like I feel very confident saying this in my city, no one's going to compete with that because I will do things I'll do whatever it takes to help players individually achieve their goals. And if you have that same mindset, you will also be extremely successful in your city because now no one can compete with that and you're going to be offering a service that is unmatched. So if you want my personal help, if you want to create something like that in your city, simply reach out to me this week, go to soccer entrepreneur.com slash call. When you go to that page, there's a simple application form will take you maybe two to three minutes to go through. When you go through that, you're going to find a time to talk with me scheduled phone call 10 to 15 minute phone call. And from there, I'm going to show you and walk you through how to get to that next level. This way you can have the best training program in your city. So that's it for today's video guys. Subscribe to this channel if you haven't already and I'll see you next week.