 Welcome to JSA TV and JSA podcast the newsroom for telecom and data center professionals I'm Laura Noland coming to you from ITW 2020 Joining me today is Brian Headstrom CEO and co-founder of Padaworks Brian. Welcome to JSA TV Hi Laura Well for those who don't already know can you please tell our viewers about Padaworks? Sure Padaworks is a software technology startup founded in 2017 We founded the company on the principles of bringing software automation to the telecom industry Particularly with the pre-sales and sales processes between carriers Our co-founders have spent our entire career in software architecture design and development Within the communications industry particularly with business and operational support systems We've each spent a large portion of our career working in research firms such as Bell Labs and Cable Labs As well as participating in many of the telecom standards development Brian, can you tell us what problems Cadaworks is solving? Yes, Cadaworks creates technology that accelerates and simplifies the way communication service providers work together to connect the world and Delight their customers Through our experience in the industry working with different carriers We've learned that sales organizations are often confronted with several key challenges when it comes to conducting wholesale service transactions First a long slow and frustrating sales process that can be air-prone and unweldy with a 95% drop rate for offered wholesale quotes A lack of agility that limits sales without additional manual hours due to inherent inefficiencies of that sales process third low conversion to high sales and High customer acquisition costs do the complexity of those product offerings the sheer number of customized sales portals The buyers must work within and low customer satisfaction with that purchasing process and finally Limited face-to-face sales meetings events and conferences due to the COVID-19 outbreak Excellent, excellent. So let's talk about automation with Cadaworks How is is Cadaworks embracing automation and then turning that into a solution for the industry? Exactly, that's key for us. Automation is a key technology driver for solving many of these problems. I mentioned Using automation providers can transition away from email and file exchanges or provider specific sales portals to API based business system integrations Interprovider business system integrations accelerate end-to-end service delivery across multiple network domains Not only does automation simplify on-net provider quoting and ordering it can be extended across providers to provide Which dramatically increase off-net commercial transactions between providers Our patent-pending business-to-business solution dramatically decreases the typical sales cycle From weeks to seconds through a collaboration platform that provides instant quote capabilities and automated carry-to-carry business integrations Buying carriers can receive quotes in seconds place orders within our community portal or through our standards based APIs Buyer procurement systems can obtain quotes in place orders using these APIs Enabling automation in both the buy and the sell side The end result is that providers pursue more top-line revenue, decrease sales expenses, and increase the overall profitability of their sales processes While offering their customers a straightforward purchasing experience Automating the quoting process can enable a small to medium-sized carrier To realize a 200% ROI over three years with only 45% of those quotes being automated In addition new bandwidth on-demand services that are emerging will require a quote automation through customer self-serve functionality Cataworks is filling the pre-sales and sales gap of automated service delivery across multiple carrier domains Brian it sounds like a great tool for efficiency and increased time to revenue in the market Want to talk more about that and maybe some news that you have to share at this year's ITW virtual event any new happenings at Cataworks Sure. Yeah, we are excited to be moving be moving our first customer to a production environment where they will begin transacting Business for their wholesale customers within our platform In addition we signed a collaboration agreement with a global 100 telecom technology vendor Where we will be integrating our quoting solution within their service delivery platform This will provide us an extended sales and marketing team through that vendors through that vendor via reseller model So this is a exciting time for Cataworks and and with the recent news that you just shared and then moving into 2020 and beyond What is the rest of the year and maybe long-term look like for Cataworks? Yeah, looking forward. We're finalizing a contract with a large APAC carrier This week in fact and we're looking forward to embedding our quoting solution within their next generation platform. They're developing in-house In addition, we plan to onboard two more carrier customers for our turnkey solution Wow, okay. Well, where can we go where our viewers go to learn more about Cataworks and follow this exciting news Sure, we're targeting small to mid-sized carriers for Deploy look at who are looking to deploy a sales portal Enabling their customers receive quotes and place orders through self-serve workflows We see these carriers also moving towards business integrations with with the large carriers as Automation is becoming a prerequisite to do business with these large carriers as they themselves are rolling out such systems These type of carriers can find out more by visiting our website at cataworks.com or Emailing us at info at cataworks.com. They can also follow us on all the major social media channels Okay, you heard it from Brian. Go check them out cataworks. Thank you so much for your time, Brian We appreciate you being with us. Thank you Laura and thank you viewers for tuning in to JSA TV and JSA podcast Happy networking