 Hey what's up guys welcome to another video so this one then it kind of is kind of like a part too it follows on for my previous video where I showed you this exact same store and I took you through kind of like how I was averaging about 400 pounds a day for the first couple of weeks and then managed to scale it all the way up to the point where I hit my first four figure day which was the 22nd of June. Now if you haven't seen the video make sure you go and check it out I'll put a video description I'll put a video link in the description below and that video then focused purely on the product research aspect of things and because you guys seem to enjoy it so much it got over a hundred likes which is just absolutely awesome so thank you very much. Then I've decided to do this video which is part two where we're going to be focusing purely on Facebook ads and in particular then I'm going to be taking you through the CBO scaling strategy I used to produce these exact numbers. Now before we jump into my ad manager account and I take you through the numbers step by step and the strategy itself I just want to quickly mention then as always in every single video I am giving away a free one-to-one consultation call with me so a chance for me and you then to have a chat you can ask me whatever questions you want whether it's Facebook related product related you want me to look at your store whatever it is a chance for me and you to talk one-on-one so if that's the kind of thing you might want to win all you simply have to do then to enter the draw is like the video and leave a comment down below and the winner will be announced in my next video. If you come to my previous video just make sure you stay tuned to the end of this one where the winner will be announced and with that being said then let's jump straight into today's video. So the way this video is going to work then I'm going to show you inside my ad manager account I'm also going to kind of like take you through the strategy itself step by step and also the understanding of how and why this strategy works. One thing I'm big on especially in my course is rather than just show somebody a strategy and say go out and follow it I like to teach people the understandings and the why behind a strategy and why essentially it works because ultimately it's the understanding of how Facebook's of how Facebook ads work that's going to make somebody better at marketing. So before we jump into the strategy itself just a couple of things I want you guys to bear in mind which I'm going to highlight inside my ad manager account now so we'll just head back into my ad manager account now let's get rid of the breakdown too so you can see all the ad sets there in question and I just want to refresh the data as well so you guys can see that it is legit and the first thing I want to highlight to you guys then is the fact that there's not actually that many ad sets here a lot of people especially I talk to on the calls they say that or they might be focusing their budget across hundreds of different ad sets when that just isn't the case is so much better just to focus on that handful and when you get those key performers which you can see here so two and a half grand spent 1500 pound spent and then this one's edging towards a thousand it's much better to have those two or three big performers and then start to scale rather than try to do too much too quickly another thing I want to highlight as well is that you can see I've ordered these in terms of the ROAS in ascending order if you just look at the correlation between the ROAS and the amount spent you can see that on average then speaking generally like the more money I spend then the better performing the ad to become which is backed up by what Facebook say themselves they talk openly about how their conversion campaigns need time to optimize in terms of how much money is spent how much data has gone through them and this is backed up in the data here you can see that the more I spend typically the better results I get and I in my opinion I think that's like the number one reason why people fail with Facebook ads is that they spend so little on them they don't give them a chance to actually perform and bring in the desired results so anyway back to the strategy itself so as I just touched on then it's better to focus on one to three ad sets for the following reasons really number one you can commit more budget so if you have 500 pound budget it's better to commit that on one to three ad sets than it is on 50 different ad sets because then there's more data more sales more everything going through that one particular ad set and we know because Facebook say so that ad sets optimize on an ad set level number two then so you can gather more data the more data you have then the more efficient decisions you can make think of it like market research if you were to go out there and ask say five people about a certain product then that isn't in a good enough overall view of the market whereas if you went out there and asked say 500 people then you'd have a better averages and data to work on and a number three then is optimization again which I've already mentioned so one thing to keep in mind as well is that it's normal to lose money initially and you have to think of the testing stage as data gathering so you know where to focus the bulk of your ad budget you just saw in my ad manager account that in the initial stages so anywhere up to spending about 100 pounds I was still losing money so sometimes you just have to go through that as long as the numbers are still showing pretty good obviously and when I say the numbers are still showing good then I mean things like the relevant score or if you've got the new ad manager now the quality ranking your cost per click the engagement rates etc so the strategy itself then step by step I'm just going to take you through how I map it out and then I'm just going to take you through line by line of why it actually works which is probably the most important bit like I mentioned earlier unless you understand the why and understandings and workings of how Facebook had to actually work then you're not going to get very far in a long run so number one then the CBO purchase campaign CBO means campaign budget optimization which basically means is that no matter how many assets you put into it you set an overall budget for that campaign and Facebook will decipher where to spend that money within this CBO campaign then I want you to put three ad sets these are the best performers from your testing stage if you did one if you didn't one then you can actually use this strategy to test interest or to test audiences however it is an expensive way to do it so each ad set then is under one million in audience size if you've got an ad sets that's performing well that you've tested there's more than that then just make sure you increase the budget accordingly next up then is seven-day click which is a very important part make sure you don't skip this I'll be explaining in the why this works section of the video of why we choose seven-day click and then what I want you to do then is go ahead run that campaign for a minimum of three days it can be three days plus up to the point where you've spent at least 200 pounds or 200 dollars and then once you've spent that much then we're going to start manually optimizing the CBO campaign so essentially what I mean then or how this works is that once you've spent this amount of money then we're going to start making changes to the ad sets within campaign and essentially manually optimizing it so we only spend money on the data that we know is already working so for example then once you spent 200 pounds go into the breakdowns of your ad sets and start with the most broad first obviously country then gender then age then placement and device so just to give you an illustration of how you would do this is let's go into my ad manager account we'll take this top one and we'll go by delivery and let's go by age and gender then in fact let's just go by age get rid of gender because I know all of these are just focusing on the female market and as you can see then if we just have a look at like this top performing one here we can see that as the audience gets older then the roast actually reduces so what I would actually do then is actually go into this one particular ad set and remove any age ranges that weren't profitable and then I would let it run for another 50 dollars and once you've spent another 50 pounds in all dollars you can look to manually optimize the ad sets again and just move further down a list so we just looked at age the next step would be placement and device now there's a couple of ways you can do this number one is you can get greedy and you can start spending more and more money on the data that's working and that's basically just to try and become as profitable as possible however what I tend to do is that when something is profitable and going nicely for me then I kind of have the approach of if it's not broken then don't fix it so I won't make any changes the only future changes I will make is simply to the budget because obviously the more money I spend then the more money I want to make and typically then following this strategy that's how I like to go so that's the strategy itself then guys step by step now the actual important bit of the video in my opinion so make sure you stay tuned and just listen through this any questions are taught on this then please do understand please please please don't skip this bit because unless you understand why it works or how Facebook ads work that is how you're going to be successful in the long run not by watching a YouTube video and following this strategy step by step you need to understand how Facebook ads actually work so the reason behind this strategy then and why it actually does work and what I've kind of done is kind of like corresponded the line by line so this top line refers to this top line the second line refers to this line and so on so the reason CBO then is because it allows Facebook to find the cheapest conversions essentially giving control to Facebook for them to go out there and give you the best results and kind of like the more important reason in fact is that from September onwards is CBO campaigns are going to be your only option so now is the time to start experimenting and testing and getting familiar with them next up then and the reason behind three ad sets per CBO campaign and it's in relative to your budget to be honest if you want to put more ads in then obviously just make sure you start spending more money as well because you don't want to spread your budget too thinly and the reason behind this then is because Facebook is a bidding platform and conversions are the most expensive and competitive therefore you need to spend more money to give them a chance to optimize and actually become profitable before they start before Facebook starts to learn who your ideal customer is and start bringing up to more results as I showed you in my ad manager account it wasn't until I started spending about 100 pounds 200 pounds on average per ad set and gave Facebook time to do that then that was only at that point they start to become profitable so the reason for under one million then with the audience size is so you have a higher quality audience until you start spending thousands of pounds in my opinion then you want to basically try and target the highest quality audience possible and obviously the larger the audience then the more people that's going to be included in there that isn't that aren't relevant to your product and therefore it's just going to be wasted budget and it's going to be more budget you'll have to burn through before your ads actually do start to optimize next up then seven day click and this is so more data is counted towards your optimization so essentially what it means is that when somebody clicks on your ad if they purchase within seven days then they are counted towards the data that Facebook then uses to optimize your ad set so obviously the more data you can include then the better next up then the reason behind the 200 pounds dollars budget initially is to give time for the CBO to optimize obviously in the initial stages that is when it's going to be like experimenting the most within your audience sizes and it's essentially when it's going to be the least accurate so you need to give it time to optimize and gather data because the more data you gather then the easier is to see what countries are working what genders are working what ages are working etc etc next up then the reason I want you guys to wait $50 or 50 pounds in ad spend before you make changes just purely because if you make changes like every hour or every three or four hours or every day to an ad set then I find it doesn't really give it time to properly settle and bring in consistent results that's why I want you guys to wait before you make each individual change and then the last point then is start with the broadest options possible so you don't go too small too quickly so let's say you pick three ad sets then with a million audience size each that's three million people if you were to go straight to placement and device then that might bring your overall audience size down to like half a million a million people I don't know it depends doesn't it on what your interests are so just start as broad as possible so you're not making a significant change quickly to your campaign before it's given a chance to actually perform and optimize and with that being said then guys that is the why behind this strategy actually works as it says here at the bottom of the page these notes will be available to download there will be a link in the video description below so if you want a copy of these notes yourself just head over to that link and there'll be a free download for you like I said earlier if there's any questions on this at all whatsoever make sure you leave a comment down below I do get back to every single question and if you enjoyed the video then of course please do make sure you leave a like if you want to be entered in for the chance to win the one-to-one call then of course please make sure you leave a comment too and in fact with that being said then let's get into announcing the winner of the previous video so here we are then guys on the previous video this is part one what this video follows on from so if you haven't seen it yet please do go make sure you check it out I will put a link in the video description below anyway let's take the url then head over to our random comment picker get youtube comments 41 unique comments which is absolutely awesome so thank very much guys we are fast approaching 7 000 subs by the way so if you haven't subscribed yet please do make sure that you do and the winner of the previous video then is Robbie HD so thank very much for your comment please do reach out on Instagram we can get that call arranged and guys if you just want to get straight down to business and book a call right away then you can actually do so just make sure you check out the links in your video description below and with that being said then guys thanks again for tuning in I hope you enjoyed the video and I'll see you in the next one