 What's up everyone? My name is coach Rob DeBoer. I'm here with my great friend Dustin Schaefer and we're doing the top 10 objections to drinking ketones from the health fitness nutrition industry. We thought we'd have fun with this, you know, late night David Letterman style and just like short soundbites that you guys can use to number one, better understand an industry that has been vastly misunderstood. You know, Dustin, you and I couldn't have more opposite backgrounds when it comes to our dietary ideology, but at the same time, you being a keto guy, me being a carb guy, you know, we're both former athletes, we're both into optimum performance. We're both into understanding how to help people and that's where this kind of series begins. So what I've found over time is probably the hardest code to crack is the health fitness nutrition industry. You know, we're all experts. We already know it all. Let's face it. And I was no exception when it came to the ketone conversation. And that is why I'm so glad that we met many years ago, probably gosh now going on seven, eight years ago, when pure therapeutic ketones or exogenous ketone supplementation was first introduced to the marketplace. I mean, it was a novelty product. It takes me back to the late 80s when this other fine white powder was introduced to the health fitness nutrition industry. And here we are decades later. Creates and monohydrate is probably the most well researched, valid nutritional supplement, dietary supplementation available on the marketplace today. And I think ketones, exogenous ketones will be the exception to that because more and more research continues to come out. So I thought, you know what, let's have fun with this. What are the top 10 objections? And today is number 10. So Dustin, the top 10 objections, number 10, why would I drink ketones when my body can make them? Oh, that's a great question. I'm going to give you one main answer. And then I'm maybe a second one. But the number one answer is that majority of people, if you're a fitness professional health professional, I feel bad now that I know what I know, because there's so many clients I had that basically had no shot to actually ever achieve long-term results because of what I've learned. And there's a really good science evidence that's suggesting that majority of Americans, if not a high, I mean, it's a high number, can't metabolize fat efficiently to produce enough ketones on their own if they're trying to burn fat effectively. So basically if they're in a low calorie diet or if they're working out a lot, they're in like a starvation mode because their brain and their muscles can't be fueled by their fat. So therefore, they're not eating enough, they're training hard or not training at all, but yet they're not producing enough energy off their own fat tissue. So therefore, they're going to fail. They're going to go hunting in the cupboards at night. And so ketones basically circumvent that whole thing. They provide a sustained fuel source so that person that isn't metabolically super efficient can actually have success and results. And that's what we've seen over the last seven years. I love that. And then I'll just simplify the answer by saying, hey, number 10, why would I drink ketones when my body can make them? Well, the reality is most people won't and don't. You know, you've got to follow a well formulated ketogenic diet to actually put yourself into ketosis. And that's why I'm so grateful I ran cross paths with you. You know, being a former athlete, you actually pursued the ketogenic ideology out of need and necessity. You know, you had head injury, you were kind of beat up and battered ex athlete. And so it makes a lot of sense to now say, you know, most people won't and don't. And now you're even throwing in there. Many people can't effectively and efficiently create ketones. So look, yo, that's the reality. We've got a very unique product. It's got multiple patents, no other company can reproduce what we have to offer. So the reason we are very pro exogenous ketone supplementation is because now people can, they will. And if they do, they'll see body comp success, they'll see the benefits associated with ketosis, the condition or state of heightened ketones in the body in the blood, while doing them supplementally without fire following the dietary restriction. And the last thing I'll add to that, which is this is that, you know, you mentioned creatine earlier, and you can get enough creatine by consumption of high amount of protein. But why do we utilize it anyway, is because it that you can fine tune it with more of an isolation. And so if you're, if you're able to produce ketones, well, maybe you're high level crossfit athlete, or you maybe you only work with high level athletes that can metabolically produce them. There's, there's, this is a way to fine tune it. It's to optimize it. When I wrote a protocol for the Tour de France riders, it wasn't because they couldn't, it was they wanted the optimal range, they wanted to feel superior. And then I would say the second part of that is that we can also dual fuel it now. And that's something we'll talk about soon. Awesome. Y'all, thanks so much for tuning in to our top 10 objections from the health, fitness, nutrition industry to drinking ketones. Today, you got the answer to number 10. Why would I drink ketones when my body can make them? Thanks for tuning in. Thanks, Dustin. We'll see you guys next time. Cheers, everybody.