 Football superstar Lionel Messi coming to Major League Soccer in the US with Messi involved with the MLS and MLS involved with Apple Charlotte. Can Apple get international viewers to plunk down money just to watch Messi? I think so. It's certainly, you know, attempting way to encourage people think about 35 pounds for the rest of this season. So that to watch him a few times every week is, you know, quite, quite exciting, really. But you know, they've done a really good job and they've got it for 10 years. So Apple have got themselves in a good position. They want to have Messi for 10 years. He's not going to play for another 10 years. No, they might not go but they What are they going to do for their next trick then?