 I am Sart Rowe and I'm working with the Legal Services National Technology Project here doing some work-from-home work remotely and remote legal services webinars over the next 30 days. If there's particular topics that you would like to see, please feel free to email us. We've got a few coming up that are announced at the end of this and all of these are free to the public will be recorded and put on YouTube. We've got Shelley saves the day here who is a wonderful local creator from the Seattle area who was also one of the co-creators of the Seattle YouTube Creators Day and has a great reputation of teaching people technology that is practical. So she's got a YouTube channel with over 33,000 fans and a lot of those are tech tutorials that are very useful for what we're talking about here today. We've also got with us an expert from the legal services community, Daniel Ediger, who started the YouTube channel at Northwest Justice Project and has been doing videos there and user testing of those videos with client groups and so excited to have two wonderful experts here today. I'm going to be turning it over to Shelley now. Feel free to post questions in that question box and we will get those out to our panelists. All right. Thank you. I'm going to go ahead and show this window. Hopefully you're seeing some slides here. All right. So today we're going to be talking about social media, legal services and all of that good stuff. So again, if you do have questions, please ask them. I am here as a resource for you and I definitely want to help you guys get your message out there. And I know that a lot of you are working with not a ton of resources, so that is totally okay. I'm going to go ahead and run through a few things here real quick. Let's see how do we... I'm going to hit this play button and hopefully we can go... Is it showing a slide still? We are at a blank white slide at this point. Okay. Interesting. Let me... How about now? All right. Let's try this one and I'll bring this one up on the side. Okay. So just for a quick reference because most of you probably don't know who I am. So like I said, my name is Shelley. I have a YouTube channel, Shelley Saves the Day, on that channel. There is over a million views on there and I do have a GIFI account with over 7 million views and I am now getting into TikTok and I've done a few presentations, podcasts and all that good stuff. So mainly I am around explaining YouTube simply and making sure that you can do video editing. So let's talk about why you probably aren't making content and if you want to list your own reasons, that's totally cool. Maybe some of this actually resonates with you, but there's this belief that sometimes you have to be blank and you can always fill in the blank here. Like you have to be charismatic, you have to be entertaining, you have to be whatever it is and I'm here to tell you that's not always the case and then you're gonna say that, hey, you don't have time to do this and it takes time away from your clients. You don't have all the lights and the cameras and all the equipment that you need and that's definitely something that I hear a lot or you'll say, I don't know how to do editing or I have no idea what to do after I make a video, like where am I supposed to put it and like or you're gonna say like it doesn't even matter because no one's even watching this, why am I putting content out there or I don't even know what to make content about. So if that's you, you could do a little virtual hand raise that that's probably some of the most common excuses that I hear all the time. So I just want to flip this switch a little bit. We're going to talk a little bit about why you should be making content. Okay, so maybe COVID-19 has been impacting your ability to meet with people who need help. Maybe you're not able to meet with them virtually even over Zoom or you know go to webinar or any of that kind of stuff. So if they're not able to come into the office and you're not able to be in the office, this could be affecting you. And here's the thing is you can't always meet with all the people that need your help. I'm sure a lot of you, you have to sift through, you know, who can I help? Who can I take on? Who do we have to turn away? Which is probably just a really bad feeling because you want to be able to help everyone that comes to you but you're not able to do that physically because there just isn't enough time in the day. So that's definitely something that can weigh on a lot of people about why then trying to make content. How does that take away from that time? But by creating content you might be able to help those people who aren't in a position to call for help or to be able to come in for help. And maybe you'll actually be able to sift through and meet with the correct people because some of the people who come in have very surface level questions and you're able to create content that can answer those questions so that you can actually spend more time with people who actually are in dire need of your help. So you'll actually be able to help more people because instead of having to repeat the same answers to your frequently asked questions over and over again in person with them, you can actually redirect them to a place where they're probably going to get their question answered and you don't have to spend that time face to face with them that you could spend with someone else who really does need your help. So and this is a way to spread out education and to the public about their rights and anything like that which is new like new laws being passed or things like right now with COVID and you know what you're seeing maybe with rental and how that's working because some people aren't able to pay a rent what does that look like. So this is a very timely time to also make content so you'll be able to help the people who need the most immediate help and then you will reduce the amount of time you have to spend repeating yourself. So those are a few reasons why you should be thinking about making content so okay so what should be in your content? So a lot of people like I don't know where to start or where to begin what should I do. The number one thing I would say is start with what are the questions that you see most frequently and answer those in a video because if they're coming to you in person asking those questions you can definitely believe for every person that comes to you there's a whole bunch of people online that have the same question they just don't have the resource or the knowledge to know who to go to ask that question. So even if you started with what is the thing that I always seem to be asked about and I just recorded myself answering someone that particular question and you threw that up on a video site that would be a good place to start. So like I said timely content about new law changes maybe like I said with COVID and rent and all of that stuff or you know how Governor Inslee has said that you can't necessarily evict someone right now or for the next 30 days stuff like that is probably a good thing to also put out. Questions and comments that you receive on content that you have already made those are a great place to mine for data on what is it that people are not understanding about your current content or questions that they're currently having so that's a really great thing there. Of course in the end of any of your videos or in your description box you probably want to put your contact information and disclaimers I know all of you lawyers in legal places like to say you know this is not the same as talking to a lawyer and all that good stuff that you probably want to put in there you probably want to put in there and then you would say information this is just a statement information is not always necessarily entertainment it's great if it can be but I don't want anyone to beat themselves up over like yes I'm talking about section 8 housing and it isn't sexy and it isn't like exciting but it is very important so that kind of information don't beat yourself up if what you're doing is really informing people and educating them but you're not necessarily over the top crazy antics entertaining them so evergreen topics that don't change a lot for instance something like a protected class usually is not going to come by tomorrow and be like this isn't a thing anymore and if you did that would be a different video to make so something like that that's relatively safe if you're looking for a topic that isn't as timely that could be a topic to go after as well and then maybe if you're in a particular state or region or country where certain things are illegal or wanted to be addressed you might want to be talking about something that is maybe particular to your area of course with all your caveats and disclaimers that it doesn't apply to everyone and then maybe something else would be what kind of event qualify someone to seek the kind of help that you provide and if anyone has any questions like I said please let me know but I'm assuming that there are not so we're just going to move on and the last thing I'm going to say about what should also be in content one thing that I would highly encourage just for inclusivity and everything like that is going to be close captions whether those are burned into the screen and there are a couple of great services out there that can do that especially like mixed captions where you purchase blocks of time and that's a really good option or actually writing out transcriptions and including them in youtube so that people can listen without the volume on it still be able to understand what it is that you're speaking about and there are also services like rev.com which will transcribe it for you at the cost of a dollar a minute all right so now maybe you've created some content and now you're going to say where the heck do I put it so here are just a few of the places where you can put your content so youtube videos one of the great things now recently you can now do vertical videos and it will take up the entire screen and won't put those black bars on the side which is awesome and of course you can do widescreen as well so why vertical video is actually really kind of a cool area to be in right now there are studies that are going to show that like 80 percent of the time even when people are on video sites they're still holding their phone in a landscape or up and down sorry portrait up and down orientation so if yours is vertical it will take up the screen they'll see all the information that you have and then the nice thing is if you're already creating vertical content for sites like tiktok or snapchat or anything like that you can actually just download all those videos stitch them together in a program and then put them up on youtube or someplace else and you don't have to do any editing which is really really nice so um almost all the sites now also accept vertical videos that's going to be facebook um instagram and of course like ig tv so there's a lot of benefits to not having to change um and and do a whole bunch of editing for content that you've already created that is in um a vertical format the quick question here what what is ig tv what is ig tv so it's a separate part of instagram where it's going to be videos that are over a minute can be put there and the nice thing about ig tv is you can also create like a series if you wanted to do a whole thing about let's say those protected classes and you had one video about each one of them you could create an entire series around that and anyone who has an instagram account does have an ig tv account as well you can put videos up there up to 60 minutes if you wanted to you can upload them from your computer or from your cell phone but it's just another way for you to yeah put your content out there eventually i've heard that they're going to be um monetizing ig tv just like they do um youtube but it's kind of an area where a lot of people haven't really gotten into yet so it could be an area too where um especially for legal services or something you would be one of the few and far in there does that answer that question yes definitely oh okay all right feel free to stop me i'll just keep rolling on okay so we're gonna talk about how do you make content um so some of the free resources that you can pick up um canva pick monkey um so not photoshop that one is paid but um gimp which will open photoshop files and that one is free adobe spark is free pixart um that one is also free and then of course um like pexels and different things where you can find uh royalty free uh photos that you can just like um stock photos that you can use and put in any of your um projects you can also um there there are several sites but pexels is one of them so almost all the sites are gonna have free templates and default sizes for platforms and um that can be really helpful if you wanted to do something like you have let's say a widescreen video but you wanted to throw it inside of a box that was square or something if you wanted to throw that into your um instagram feed you could do that and have a background that had like maybe your phone number and like the website name or something like that that way you don't have to completely edit your widescreen video and you could still put it inside of a box that will fit inside of instagram and have additional information on it so that's kind of a hack on ways that you don't have to edit as much and then so you can also throw your video i have one up on my youtube channel but you can take your widescreen video and throw it into even a slide like i'm in um keynote right now you can do the same inside of uh powerpoint where you can put your video inside of like a basically slide and export it as a video and then you can use that video on instagram or wherever else you want to put your video and that's a great way to if you wanted to decorate your background and put your information about your company your website and how to contact you so that's kind of a good thing and then i would say um carousel posts for instagram and i'm gonna show you example here of um daniel you may see some of your your content in my example but it could just be a really easy way if you guys are already making content i saw there were some screen recordings some slideshow presentations that were already videos um i just want to kind of show you how you can take some of the existing videos that you have and create micro content around it so you don't have to necessarily create more you can just create more from what you've already created i hope that makes sense so um like i said you can record yourself with your cell phone answering commonly asked questions and you can do like animated whiteboard videos or cartoon videos for people who are a little bit more shy about their camera presence or don't know how to um be on camera naturally or just don't want to be and put their face out there those are also options that you can do and there are a couple of resources just letting you know there's like a company called doodly and for the cartoon one there's their sister company called tunely that will do those kinds of videos for you so i'm going to show you an example really quick so this was actually from a youtube video northwest justice project and so this is just an example so um they were talking about um rent disputes and and how to work with your landlord so what you could do is let's say um because obviously this was some sort of like slide or video animation you could take screen captures or export those slides and then actually turn them into like a step by step of what to do if you're in this particular situation and who you'd want to contact or how long you need to wait so this kind of information is really simple because it's sequential to throw into um multiple items like in a instagram carousel post and that would be an example of something that you could put up from your video that you've already created so another yeah that those slides i actually did make that in keynote yeah did you but it could have been powerpoint it could have been yeah so those are just hand drawn uh on a whiteboard then i took an image of it put it in a keynote slide and yeah all of those slides became the video yeah i thought it was great i thought it was awesome so that's a good point we could bring it back you know into a slide form and put that on instagram yeah for sure yeah all right so here's another one we had this webinar that was for this unemployment law project so information that came in here when you look at this and you see one hour and two minutes it's awesome that you guys were able to record this but if i am someone probably looking at this video i'm probably intimidated by the the size of uh or the length of this video and maybe i'm like what maybe i just need this one particular thing so you can always go in there and you could put time stamps but additional ways that you could do this is from this um particular webinar if you could take out a few important things if there were like the slides or what not you could throw them into like an instagram post you can throw them into a Pinterest pin with a link that comes back to your video so if someone was on Pinterest and actually looking about unemployment benefits they can actually then be sent and redirected back to this video so if you don't know how to do that definitely you can always shoot me a question but or there's lots of youtube videos about how to do it but basically you just save the URL from your video once you create your pin from either a slide or whatever it is you just link that URL to that pin on um on Pinterest so some other things okay um those those webinars that they put together very quickly um had over a thousand attendees um and the uh analytics in looking at these things when we've transferred them over to youtube for the last few years um people do tend to fall off somewhere between the five and the 20 minute range if you can chop those videos into one discrete topic um per video and turn them into multiple youtube videos um the uh count goes up and the attention um you also tend to get more um feedback or comments on those by chopping them up so great format for an hour-long webinar but i would recommend chopping that stuff up to get it into youtube yeah that's a great point and that's actually what we're gonna talk about here so we're saying if there are individual questions that are being asked and answered try to create individual videos of just that answer and question you can post it as part of a series you can post it as part of a series on IGTV um you can break them up into individual videos labeled that on youtube so you would result in 10 six minute videos each with a specific topic in answer rather than one 60 minute video hopefully that makes sense and that's kind of what Sart was talking about is if you can break it up and have it be specific to one particular topic i think you would find that more people would watch that particular thing that pertains to them so absolutely and then here is just another example so i went on and said seattle has these protected classes so we're saying uh what could i do with this information so this i consider more of an evergreen content list like i said it's not really going to be changing so you could do something like the instagram carousel posts about each one of those particular things as an example you could have a 60 sec up to 60 second tiktok video explaining any one of them or any two or each one of them separately if you wanted to put that on there um you could have you know a video explaining that on your instagram feed you'd create a Pinterest graphic one for each protected class and information about it or whatever you could create a youtube video it i was just putting 90 seconds it doesn't have to be any particular length do you could have videos and put them on linked in our facebook and you could have individual videos about each or one video quickly going over all of them so the idea is once you create something once you can distribute it everywhere and reuse it as many times as you need to and so i just have two more quick examples and then we're done so anything from like a news article or a closed case that recently happened if you're looking for ideas you could still create a commentary video about why decision was made a certain way or explaining what it actually means when a decision comes out um you could explain why someone um what someone could do if they were in a similar situation like who they might contact or steps they might take and you could explain some of the rights that might have been violated or how to report activity if they're in a situation that is similar so even if you aren't creating any of the content you can create content as a reaction to information in news that you see other people doing and then last example is just so this was on the northwest justice project page and i'm just taking an example here as they had this on their youtube and you can like i said run through slides or whatever else and then you could take that same image graphic whatever it is and you could just resize it and then put it on each of the different platforms and it's still the same information but it's sized to what the platform actually prefers so like i said instagram is sometimes that square pinterest is usually better with like a longer pin and then iGTV is usually that vertical video format so don't freak out if you have to think about putting it on multiple sites you can really still do that with the same one piece of information you can do it in keynote you can do it in final cut pro or iMovie any of the different places so it's really just coming back to you once again create it once and distribute it everywhere because you probably don't care where people are consuming this content the important thing is the information is getting to them when they need it so if you have questions i'm happy to talk about that but that's everything in the slides so we definitely have two questions here and that have come to me directly one of them is i mean if you were just going to start with one or two of the platforms that you mentioned where would you really recommend youtube and might even think about doing instagram because a lot of instagram is targeted into particular areas or hashtags so i would probably go with those two okay and the second one is if if you're starting a new account how do you get those things noticed because i mean obviously there's a lot of accounts out there but what are what's a tip or two that you have for helping that new account get noticed um okay so the thumbnail is probably which is the beginning image that you see when you're browsing through youtube um that is basically the invitation to your party and even if you have the most amazing information and the most amazing house party if you dress it up in a house that looks like it's about to be demolished um no one's going to come to your party so i would say spend a little bit of time trying to create a thumbnail that is evocative of what is actually in the video um but actually interesting in some way so some hints for that are going to be um avoid like really tiny scripts um like with with your fonts um think like childlike big block letters um usually big ones that are really easy to read that's probably going to be easier if you're going to put any font at all try not to put more than um four or five words don't let those words be like more than six letters because each time you do that it just takes up a lot of room on the screen and then the other thing that pairs with that is going to be what is the title of the video so why should someone care about that video so naming it like northwest justice league webinar presentation january 2020 housing crisis great for you and your file archive formatting stuff awful for anyone trying to search for you know can i stop paying my rent without being evicted so think of um how you would craft that title and how it it would be searched by the person finding that video so awesome um another question here is um is it worth doing some paid advertising um to direct people towards that no okay and i could a little bit on uh just haven't seen any return on investment or what well here's the thing is if you had something to sell um you were selling a webinar uh you were selling um some sort of coaching service you were selling a product where you were going to be making all that money back um then maybe but if if it's for educational purposes just to get your message out there no because you could spend that money actually on things that would be better so no okay excellent um there was a question about about the slides and we will make slides available with the blog post afterwards and send out the email to those um one more here help yourself i stole them all from i think for daniel probably from your youtube your website i stole them all i probably shouldn't admit that the lawyers i think it's fair use but sorry you're the copyright expert yes and i i don't even have those under creative commons license want those to be shared widely i stole all of them non-commercials fine yep yep okay well we're turning it over to um daniel here um for the next part of the presentation please continue to ask questions and we will continue to knock those out um wonderful amazing advice there shelly okay so just let me know when you're viewing my bio and face again um not yet not yet um just say let's try that again okay okay i just hit the show my screen yes we're seeing your screen okay so um i just kind of made a brief outline over here on the right hand side of like things that i can talk about and i can just march through them i can stop and linger if you want um of course keep asking questions so first off this is me again i googled myself to try to find a bio and picture and this is from two years ago at the lsc innovation and technology conference and i look exactly the same so that that's that works um this is where i work but the northwest justice project it's the primary civil legal aid provider and lsc recipient in washington state all across the whole state we have i think 18 offices now and um we have maybe 180 attorneys i want to say but we also operate a website called washington law help it's the statewide information and free legal forms website here it is washington law help has about a thousand different publications and various languages i think we have 1.5 million visitors every year four million page views something like that i think that's the last thing i heard a couple months ago we've been just churning out new resources uh every day having to do with the coronavirus COVID-19 crisis and all and this entire section you know wasn't here in february um and so there's two attorneys i'm one of them who are what we call content editors and we we create these publications so the governor issued a moratorium on evictions and you know you might think well that means all evictions are going to stop actually no it's certainly more complicated than that so how do we get that into plain language and over here i guess i just the three things we try to aim for is accessibility accuracy and effectiveness so accessibility is everything from plain language to you know reaching people who are limited english proficient to other languages um visual impairments we try to reach everybody in washington all all of our client communities and of course it's got to be accurate it can't be just like oh maybe you know and as things change i think that's the that's the biggest challenge right now is the law is changing almost daily or hourly and how it affects our clients and we're seeing how things are um i think we get a request for a new publication almost every couple hours and we try to keep up and we try to make sample letters that you can give to your landlord and it's got to be effective too so you know if people if we aren't reaching people then of course what's the point but like so as the as an example this eviction moratorium which was just extended and expanded so we had to like take down our our original publication that we had up in march and just redo it um but yeah like it's it's changing so much that like uh videos a natural fit so now we had some attorneys who i said well would you be willing to talk and just answer some of the frequently asked questions that we're getting like through our facebook messenger and you know just that our our attorneys are hearing in the community um and these and some attorneys you know they're a little reluctant to have their face on on the internet which for various reasons makes sense but you know some people are fine with it so a workaround was like okay well can i just record a phone call with you a skype call and then i'll i'll make that into a video and that's what i did i mean i can you know shelly i i take a note about the thumbnail i think this is not like the best best possible thumbnail but it's like you know we got to cram all those logos on there um but we did use the timecode thing here so this is a 15 minute long video but yeah nobody's going to sit around for 15 minutes or few people will i shall say um but like these are the frequently asked questions and you know this skips ahead to that particular what if the landlord wants to enter your apartment but we're supposed to be socially distancing and now i'm going to scroll through you can see all i did is take like a sort of plain language summary of what the attorney was saying and put text on the screen okay not the greatest type of video but like you know like to to turn things around rapidly that's what we did and in fact we're going to redo this one tomorrow and this is basically it could be a powerpoint but i i made this in camtasia so i'll talk about that in a little bit more um i'm just going to kind of give a brief tour of various things and we can like stop and linger if you want this is our youtube channel we do have playlists we do need to we still need to get an intro video up here that i haven't done um we started these coronavirus community conversation videos and made a new playlist um you'll recognize some of these shapes these are from our landlord tenant video series and we have videos in asl we sometimes share videos from other organizations and i will say that like we certainly could be doing more with engaging with our community through youtube um now we i think historically we've been using youtube with your community what's that sorry sorry what do you mean by engaging with your community i think what i mean is if people leave a comment like responding to it like shelly was saying and then creating a new video based on that but i think you know a lot of people aren't finding these videos through youtube i just for the northwest justice project i shall say they they find them through washington law help because we link to them and that that's where they get most of them we can tell from analytics that's where they're being watched is on this site and it's i i want to expand the use of the actual youtube channel itself um in the future um i just want to get a little bit more into the editing and the the the tools that i use just so we can talk about those more too we do have a vimeo page too um we use this more internally to share like trainings because vimeo lets you put a video behind a password and sometimes we don't want to share a video publicly we just want to have an internal training video and we use it for for that um now a couple years ago i i we received a technology initiative grant an lsc initiative grant to actually do user testing do field testing because we hadn't really done any of that before um now i know comments are a form of field testing but actually we went out to senior centers went out to the firm worker community where people lived showed a video and then asked them what did they think asked them what does this work would you would you share this with a friend is it annoying is it offensive do you like these cartoon people you know because over the years we we're getting anecdotal feedback from other attorneys that like we were making light of a serious topic by using these cartoon people but most of the the um field testing feedback we got was no actually those those are great people liked that and so i'm just showing you here a little guidebook that i made um about the field testing process and it's available on lsn taps website these two resources here reaching your readers which is from british columbia and this one focus groups a practical guide for applied research i think if you've never done field testing and want to want to know where to start i would get these two resources and read them but if you want to read just a summary you can get this 10 page guidebook here that's on the lsn tap website and you'll recognize some of these characters these are from our videos i mean this is just drawn on a whiteboard so we've got we've got two questions here for you daniel first one is what was what is the process for like getting these videos vetted approved is this initiated by attorneys is it communication staff um how do you really get that through the organization and how has that come about um i would say over the years every which way i mean i have worked on all of these videos here except for this one right here is somebody else's i i mean i made at the request either at the request of an attorney or a supervisor or through a grant where we were we were tasked with making videos that reached the asl community and we don't have a communications department or director at northwest justice project currently um but you know as a as a matter of course it's one of those things like okay when when the law changed about source of income discrimination meaning landlords are no longer allowed to say we don't take section eight vouchers okay now that law changed in i think 2018 so it went into effect at the end of the summer and we wanted to get the word out so one of our um housing experts said we got to get a video out so that was like okay let's do that so that's where this this video here came from um i can i can talk a little bit more about that if you want or i can get into the more the the tools which which direction do you think we should go sorry um uh let's go for the tools and then we'll we've got some follow-ups here and to let people know a bunch of people have been asking for that guide i'm dropping that into the answer for all here and i'll put it into the chat a direct link to that guide and a short video that or video presentation daniel did talking about that guide yeah and on this website i noticed if you hit pdf it gives you a pdf of this intro screen rather you got to go down here to get the actual guide um so just hot tip on that um i was i was going to just show you camtasia this is camtasia it's a video editing and screen recording software um so i have a you know we have a few computers at njp with a license for this i'm scrolling through a video i recently made and i'm going to tell you kind of how like quickly this is a combination of programs but i i used to use just i movie for everything and i think that's sufficient except it doesn't have the video screen recording that i that i want to use and i'll tell you why i want that in various ways so because sometimes i want to show a website like here and i want to like so i record the website you know we're and um these animations were not drawn by me they are provided through this other subscription program called video scribe and they have lots of templates like they do a lot of like you know faux whiteboard explaining so and it looks like they've got a lot of new coronavirus templates um but i actually did you know i'd make i i liked how these animations were but i i kind of wanted to mess with them a little bit more so i i used their graphics and then i did some recording of them and then i could i could you customize them a little bit more um now a lot of when we were like back in 2011 we were inspired to make very simple videos that were kind of based on like common crafts ideas and if you've ever seen these the original videos were like the just somebody's hand moving pieces of paper around on a whiteboard and they're very good explanatory videos and like common craft has gotten more into the actual like education about how to educate or explain in short animated videos so i recommend checking these out they also have like how to how to make these and how to explain things simply so that's a good place to look there um but one thing i learned from common craft and that i've been doing a lot is use camtasia but to record now i'm showing you this this is a powerpoint where i made my outline today and powerpoint and keynote have a lot of animations built in so like the fly in or the fade and see that i don't like how it's coming from the bottom so how about let's have it come from the left there you go now if i recorded that i could go into camtasia and kind of use those animations and i wouldn't have to like do how i used to do is like actually move things around on a powerpoint slide and repeat the slide over and over and like have six slides per second kind of like very old school stop motion animation but that's another way you can do it too but that's just less time consuming so i guess i want to use this opportunity to show like you know when the law changes very rapidly like for example the public charge rule change like was going to go into effect and i can explain more about what that is but just just assume that like a rule was going to go into effect it was going to affect a lot of people but not as many people as the community thought so we had to clear up that misconception so it was going to go into effect then there was a court case and an injunction where it stopped so we had to change our video and then we in in january the supreme court made a decision that let the rule go into effect so that's over the course of months and it affected we had about eight or nine videos in various languages and vietnamese and somali and tigrenia and it was going to and to to actually make that change i was taking up a lot of my time so what as a counter example of how video can be used i just want to like go over to what i think is a successful use of facebook live and that's northwest immigrant rights project which is an organization here in like they have a main office here in seattle just like the northwest justice project and the same day that i was trying to change all those videos by myself they did a facebook live q and a and reached a couple thousand people and they did it in english and spanish and i think that's a really effective way of using video and and they didn't have to change all these animations and do all that so it's just a counter example i mean we've been sharing our videos on our facebook page the northwest justice project too and definitely when we share a video we get more views and more activity on that on that post so i wanted to talk about now i think like shelly covered instagram and tiktok and promotion quite a bit so i and actually that's kind of one of those things i was learning a lot from her portion of the presentation so i don't need to go into that i don't think um this is something we're just now getting into is transcription i'll talk about this and i've been looking at various services and i actually kind of want to ask everybody on this presentation if they've ever tried any of these and which one they like because i think i'm leaning towards getting this i haven't even tried it yet but it's called descript and there's a couple other ones that i've been looking at trint and simon says and shelly you mentioned one that i can't remember but i'm going to go back and look at it but these are ai automatic transcription services and i the reason i want this is because when we make a video like that community conversation i want to be able to quickly generate a transcript not typing it out stop start like i've been doing for years like since back in the vhs days um but then i want that transcript so i can turn it into a print publication for people who want it on washington law health and then i want it translated we can set it to the translator and get it get it translated quickly that faq kind of um video so if anybody knows anything about that i'd love to hear more about it and the last note i will say about and you'll read this if you read that guide how to make and test videos as sort of like a counter example to that facebook live northwest immigrant rights video the reason we do videos with animation sometimes is for the translation piece it is so to accept for the accessibility for people with other languages because again we don't have to change the video we can just record a new voiceover um and and change the onscreen text but it's not you know we don't necessarily have to have like the narrator speak on camera so in some ways that's like a a time and money budgeting concern which is why we do the animation but on the other hand it cuts both ways because like i said it's like if you've got like eight different languages and the law is changing so rapidly that facebook live might be the way to go it just depends on what what the situation is so so i did drop a link to rev into the chat which is the one that shelly mentioned and if anybody else has other suggestions on the transcription side definitely um would love to hear that um and any other tips um for producing in multiple languages was another question that came up okay um i i you know i like this is one of like we're really trying to strike we're struggling to figure this out honestly i mean and especially right now because i think like that example that i just showed you like this i like this is the spanish version of this video so i have like eight different camteja files open or projects and on this particular issue i think we you know the the solution probably was to find people who would speak on camera and do a facebook live and i think like our farm worker unit um has to make resources in spanish that's the northwest justice project farm worker unit and they are um like they're making videos and they they're doing a combination um and it's loading really slowly sorry um but they made these using video scribe and they're just sort of and you can see the combination of photograph photography and animation but they are also doing facebook live videos and they're using infographics here so they're using i think i think alex is using canva to make these really quickly canva is a place to create infographics and like bulletins like this and they have a lot of templates um i i think the for for making resources in other languages i think this is a community it has to be a community response which means asking people in the community i mean when we did field testing that was where we discovered that like whatsapp was the way to share information with that particular community so i think when you're talking about other languages it there is no one one solution um and so so we did get some tips from the community on the transcription somebody mentioned philips live um it's live speech um is their tool it's a free transcription and they have the ability for you to send it to a human for review and apparently it's pretty cost effective um the auto generated ai is pretty good at pulling out multiple voices in a conversation which the youtube transcription is not um but the human review is apparently very fast and affordable um i don't have exact numbers on that i also dropped a link to canva in there and i think what we're looking for specifically is um transcription for other languages too because we've like the one that we're looking at for english descript as far as i can tell does not do other languages i could be wrong but this other one trend it claims to be able to do 30 different languages but it's it's much more expensive so of course we're looking for spanish but also other languages um so there was a question here for both the panelists over facebook live like why would you use that what are some tips for using it as opposed to just posting a video on facebook shelly do you want to i mean do you have experience with facebook live i would say um one of the benefits of doing facebook live or youtube live anything um instagram live is going to be the interactivity um and the ability to react real time with people who are asking questions in your audience the other thing is for people who are not tech savvy and are not knowing that they don't want to delay anything with editing and that's probably one of the easiest ways to disseminate information to people that need it and you know that you're not going to go back and edit it you're just going to let it live so and then if you want to even cover an additional base there are programs that you can use which will allow you to multi stream to places at the same time so if you want to take it even further so that you don't have to download the video and then upload it to another site you can use a service like re stream i o you can use a service like stream yard which will allow you to um do to multiple facebook pages or a facebook page and a youtube or a twitch or something like that you can create one video and kind of just broadcast it out lots of different places and then you can just go back to those places later like youtube and just update the thumbnail and have it be something prettier to look at but the biggest things are you don't have to edit it and you can answer people real time and it's fast i was actually curious about that multi streaming for some projects that i'm working on for ease of use so you're you've got somebody who is not tech savvy which is the video editing program that each of you would recommend if you're on a mac i would just go with iMovie because it's free and it's already built in if you find that even more intimidating than anything else you can actually use keynote or your powerpoint presentation software you can actually create an entire slideshow presentation and export that powerpoint or the keynote presentation as a video file so if you were to do that build in all the animations and kind of moving things then you actually just go to the export and you can export the entire slideshow as a video and then you can upload that video to wherever yeah you see i don't know if i'm still sharing my screen right yes okay i didn't want to just do this for myself but like if you're looking this this is a powerpoint and when i hit export it does say like shelly just said create a video and so if i want you know i can get a little more complicated here but you know you can change how these things swoop in and you can you you can bring in an image of like the form that we're talking about or like a like a screenshot of like this is the website to visit and yes you can create multiple slides here you know and then move things around and then export it as a video and then like she said you got a video and that's powerpoint so i think there's so much that powerpoint and keynote can do other than just like listing bullet points um and i've used keynote for years i mean all of those videos on like i we talked about earlier on our youtube channel almost all of them are keynote presentations basically these ones there was a question here if staff wants to do facebook live on their account do they need to be given admin access to the page last i checked that was definitely true yeah whoever's the admin for your page sets the rules on who can go live on that page if it has to be like a specific group of people or if anyone can go live so you'll need to talk to your page administrator people to have them check what the settings are and the other option is if you go live from your own facebook account and then an admin then shares your video to the page um that's also another thing that they don't have to give you access but they can share your video to the page yeah there there was a great point here that the the narration with powerpoint let me just go ahead the animation stuff definitely looks a little more polished and it's often very easy to pick up and learn those the programs that shelly mentioned are very user friendly to pick up and learn you do not need to be a techie the editing side of this um like an hour or so and you'll have it down on the basics we are into about our last three minutes here um any any other questions there was definitely a comment here um pow tune is also very user friendly um i'm gonna get that out to the entire audience um and in our kind of wrap up blog post um we will have um some of the links to each of these different things that we talked about here today i'm i'm gonna take back for center for a second as i've got a few quick announcements um but if there's any more questions please definitely um we've got another minute or two here screen two the pow tune is like um doodly and tunely and the nice thing is you do edit in their programs but then you export a video file that you use in your own video editing there was a question over images i think the the um where to get images i believe shelly mentioned what was it plex pexels okay well there's several sites um but pexels is one of them so any of theirs they're all commercial free and you can use those also when you do a google search you are able to um sort by ones that are okay to be uh reused and modified for commercial or whatever purposes that is also in the advanced settings of google image search so you can um look for royalty free images online as well that way yep um and the question slide that you're looking at here um the image came from unsplash um unsplash is probably my favorite for amazing looking um high quality you're not required to credit them the way that i do in the corner um but i've actually gotten very positive feedback from artists when they see their stuff used and credited it's a great way to build cred with the community oh and pixabay is another one too excellent another another great site there um to last two announcements here um on lsntap.org um on the front page scroll down just slightly there is an email list with about 800 community members um that range from they're working on their first project um to experts in the field that email list is active every day and there's conversations if you started to use any of these things and you needed help uh there are at least five or six experts in any tech related legal services topic and the discussions on there are great i think that covers all of our questions at this point um thank you so much shelly thank you so much daniel it's wonderful having um two great experts here to share with the community greatly appreciate it you're welcome thanks for having me yeah thanks sorry for setting this up no problem