 What is everybody welcome back to the channel you guys in today's video I'm going to be simply helping and walking my friend anesthesia through the importance of making sure that everything connects right making sure that everything is integrated when it comes to a list. When it comes to your email sequence and when it comes to landing pages. In this case what we're doing here is running local ads to capture listing leads right giving away a seller guide, getting the attention of her local market out there in Washington, and really trying to build that brand locally right but as people click on the landing page. They have to be put on a list that's so so important every lead that comes in needs to be on a list and this is what I see time and time again, you know as I master my with anesthesia and we talk about you know my experience, consulting other real estate agents and seeing what they're doing seeing what they're not doing. When it comes to marketing, what I see time and time again and not even just real estate I see time and time again with just business owners, you know if you ask a business owner. They're going to be on the email list of all your customers, none of the nine out of 10 times, they'll say no, like and that's so so important you guys when and especially now today with with the cost of online advertising going up. Facebook ads, you know price increasing everything is is inflation is real right everything is increasing all over all over all over the across the board. And so when it comes down to it. One thing you absolutely have to be doing is making sure that you're capturing the information of your lead, putting them on an actual list. So as because here's a here's the deal. The reason why that's so important is because no matter what happens with advertising no matter what happens with cost or no matter what happens with any platform. One thing you'll always always own is your email list right that's so so important even if Karcher went down. I can exclude the hundreds of emails that I have the thousands of emails that I would have collected over the years I can exclude all them. Put them on a spreadsheet and I own that Excel spreadsheet for example right so your email list. That is where the gold is you have to have to have to be building a list. So again in this case, we're running ads where we're driving them to a landing page. And once that person ops in, they have to land on a list, and they also need to land in a sequence. Okay, your sequence is your aka email auto responder. Okay, so as these emails come in, they sit on a list, but it's the sequence the email auto responder that nurtures that lead from that point on right so it's right there in Karcher we use Karcher for everything landing pages email auto responders. My online course so if any of you guys are into that there's a 14 a trial in the description profit with Karcher dot online. So everything through this one software. So as these leads come in, nurturing the list is so so important and you don't want to be physically emailing people all the time right especially if you're getting tons of emails coming in tons of leads coming in, you can't physically email them at all, you have to have some type of email automation some type of sequence in place where these, these leads are being communicated with on your behalf automatically that's so so important so that's the sequence. So what we're going to do in today's video is I'm simply going to, going to walk her through how we connect at all, the moment someone opts into the tool to a landing page, we want them to make, we want to make sure that they're on a specific list, and also in a sequence, so they can start receiving emails automatically from that point on okay so here's how we do it. It all comes down to the actual form. So as can you pull up your landing page, Anastasia. So pull up your landing page let's just take a look at that. Grab the link pull it up in a new tab. And let's just look at that real quick. So, as people come to a landing page. Yeah, let's get the page link. They land there, they, they click the button, they enter their name and email. That's what we call a form. So, so the moment they click on that blue button. There's a form that pops up so you have the landing page and then you have the actual form. So if you click on the blue button, you'll see the form that comes up. So what we what we have to tell the system, and the form is separate right you're the landing page and then you have the form two different things. What we have to do in the form is let the system system know that when a lead fills out this specific form, make sure they're on this specific list. Okay, so we're going to set that up right now so let's go back to And so now what we're going to do is we're going to go into into my forms. So my forms will see it there. And it's going to be one of these, one of these. Yeah, the seller guide funnel one will go in here we'll click on edit. The system. We're going to tell the form that when they opt in, make sure they go to the seller guide list. Okay, so what's saving next. And then we'll go over to the next one which is the confirmation. And I believe it's automation so yeah save it next. Well, sorry. Okay, it's all good. Right here, right here, we want to make sure that and then single single or double opt in a lot of times I get questions regarding that you know which one's better. When you're running ads for sure single single single opt in because you don't want that you don't need you don't necessarily need that lead to what I mean to tell you to this preference it's really preference because do you know what the difference is Anastasia single and double. I don't know. Okay, okay good I'm glad I'm bringing this up then the differences that would single single opt in a person can go to your landing page opt in and they're automatically on your list right automatically they go to the list right away automatically. A double opt in is is is when that person opts in and before they're on a list. They have to confirm an email. It's double. It's double they opted in. Now they got to go back to their email confirm that they actually want to be on this list. That's a good that's a double opt in. And so there's a couple different funnels that I have like in fact, if you look in my description here on this YouTube video. I have one landing page that that that that I use to capture leads when it comes to Facebook advertising. Right so a lot of my coaching clients come from from that simple link in the description fb ads cheat sheet. So just like you Anastasia you give away a free solar guide. What I do is I give away a free Facebook ad or a free Facebook cheat sheet where I'm going over. I'm giving people a list of custom audiences and custom conversions it's a simple things like a three page pdf that I put together, and I use that to capture leads in the bottom of every YouTube video fbs cheat sheet dot com. But when someone goes to that page and they opt in, because I was getting a ton of people opting in with random ass emails and even people, you know, because a lot of weirdos out there, people will put the wrong email, just just to see your funnel, they'll put they'll put just random information just to just to hack your funnel and try to learn from it or whatever. And that's cool I don't I don't I don't knock any of that. But I need every lead that comes in to be to be a legitimate lead right so I actually have double opt in on that one. That's one of my funnels. I have another one to but it's really that one that that I get a lot of engagement on I get a lot of leads from and I and I and I and I have a double opt in because anybody that's often into that funnel. I want that lead to really want my shit right so I'm making them go the extra step to go to your email go confirm that you really want to be on this damn list. And and and you'll and then and then the system will email you email number one, which is in the sequence. And that's the link to my to my download. Right. So just like with you in your sequence email number one. Hey, here's a link for your free seller guide right so in my free in my in my first email of the sequence. Once that person confirms the double opt in which is just a simple email right so so it just depends on how how how strong of a lead you want when it comes to double opt in, you're going to get you're going to get fewer leads, but every lead is going to be a freaking a good one because that person again they want the extra step to confirm that they want your shit. And that's double opt in. So a lot of times when people run ads they run it to single. And you can just leave it at that for now and then the success page is the thank you page so line that up real quick site select site and go to no sign particular and then cart your page. And then make sure yeah go down to the seller guide thank you. So the success page we're just telling the form when someone ops in, make sure they land on the thank you page. And that's, that's the thank you page right there the success page. So save a next. And then the welcome email is normally the first email that can go out the moment someone ops in, but we don't send it out here we send it out through the sequence. So save a next. So automation right here so this is what's not set up is is you want to for sure assign a tag, we can do that, but it's the list it's the list that's been off. So we need to change that. We'll do a tag later but let's just focus on the list right now. So, yes, subscribe to list so the moment they opt in, they need to go on to the seller guide list. We'll add we'll click on save. And then sequence I don't connect the sequence here I do it in the sequence. As we go to the sequence which I'll show you. It's the starting rule. So right at the top of the sequence when we when we go in the starting rule. That's where I that's where I set it up where anyone who lands on this list, make sure they receive email number one in the sequence. So I don't do it I don't do it here. You don't need that right now save a next, and that's it so that's where we're telling the form save a next. That's where we're telling the form whoever ops and make sure they go to the list. Now the sequence click on my communications to the left. So this is again when when you guys are running ads, especially for what shit for anything really if you're capturing leads to just capture leads to get appointments or to make a cell or, or, or, or, or all the above. The lead to a landing page and getting getting them to opt in and land on a list is one thing, but the list. It's just a list there's no further communication that happens from a list you have to, you have to make that you have to you have to force that future communication. And here it's, it's, it's the email automation. So not every list needs a sequence not every list has an email automation tied to it. And that's what happened with me when people schedule an appointment, they land on my appointment list, right inside a cartridge I have I have I have an appointment list. But that list isn't tied to a sequence, because people that that that that schedule appointment what they what they're going to get is they're going to get a they're going to get a booking confirmation email, and then they'll get an email reminder but that's done to the calendar. So I can get other future emails through a sequence going out to people on my appointment list. Now I can always, the reason why I do put them on a list though is so I can know who's on that list right but then also, I can always send a broadcast email. So I can so so people that are on my list what I do for example if they don't if they're not a client or, or anything like that, they're just still on on on my appointment list every now and then I'll send them a broadcast. And now I know who's on that list, I can send a broadcast and it's very direct. Right. So, so, as far as a sequence, I'll just send our broadcast is I don't really, you don't need to tie every list to a sequence but in this case again if you're shooting for appointments, if you're trying to make cells or anything like that. There needs to be a sequence there needs to be future automated emails, nurturing that list and that's what this is right here so what we're going to do is we're going to click on on seller guide leads will go down to hit the pencil will go into the edit. And here in the sequence it all starts with the starting role. So, at the very very top, we're going to let the system know who and there's many options but what we can just easily go with list. So right here at the top starting role let's just hit edit. Right here, you, in fact, you have it so you already have it set up so the only thing that wasn't set up was was the was the was the list, you can take out sequence you don't need that and I think that's what threw it off, I think that's what threw it off. Yeah, that's what threw it off so X out that one. So we just go off the list list is fine so so click on list. So we're telling the system here anyone who subscribes to that list. Subscribe them to this sequence make sure yeah you can say make sure they receive the next email immediately. Okay, it's all based on the list and again, how do they land on the list. They opt into the form. Right so now now everything is connected so if you had done an exit. So let's go ahead and go out and test. We could test an email. And then I'll show you how to how to even track it all. But why don't we just, why don't we just test the funnel, let's test the funnel so all these active leads 0000. So we're starting out fresh. Let's go ahead and go to your go to your, go to your, go to your funnel, let's go to your funnel. And let's simply opt in and let's let's opt in do you have a different email other than the best, best wall properties. Okay, so let's go to your landing page. Let's test it and this is so important as well you guys you always want to test your funnels. You always want to test your email automation. Make sure that that that lead is landing on a list, make sure they're getting the proper email before you ever put it out there. You know, before you ever put money behind it and start running ads to it test your shit. So so important. Okay, so that lead just opted in. Now what you're going to do is you're going to check. And there's two ways to check it you can check it here you can click on my communications. And you'll see that lead in my communication so there goes that lead and boom automatically it was it was tied to the list and automatically it was tied to the sequence. So that's so so important you guys and now what you want to do anesthesia is check that email check that email and here's what here's here's two ways you can do it. Obviously check that email go to Gmail check it to make sure you actually got it, or you can click on the name. So go ahead and click on your name anesthesia. And then you can go into log to see if it was actually sent out. So right here, and it takes maybe maybe maybe I don't know maybe freaking 40 seconds I know it's probably been seven seconds right now, since you did it, but it takes more about 30 to 40 seconds and then you can see it right here so in the log, I can see that the lead was was subscribed to a list which actually says right there yeah to 29. Yeah so list subscription boom list subscription at the top list subscription seller guide leads sequence subscription seller guide lead scroll up. So tells you right at the top, the recent activity. Right so so now we know that so if you click on profile, click on profile. So go back to log and let's see if we see it there go back to log. Okay yeah take it take a few more seconds but in the log will then see will then see email sent. And it'll be that first email, which is the first one in the sequence. So I'll normally check it here or open up the open up your email see if you see if you got it over there. So that's what goes on you guys as someone lands on your landing page right make sure they're on a list. So you can always house that list right and always leverage that list in the future. And you can always broadcast a broadcast is a one off email for those of you that may not know what a broadcast email is. That's a one off email. You have your list, you have your sequence where automated emails are going out and then you have a broadcast which you can send out randomly. You know as you're as you're just going about your day and I tend to send out a broadcast maybe. Actually I do do it. I do it. I do abroad. Why actually I do it. I do it many times a week but on on on when it comes to one particular funnel of mine I do it twice a week for sure. And I do it when I when I put out a new YouTube video. So for those of you that are that are subscribed and if you haven't subscribed man subscribe to my channel. David this is Anastasia out here in Washington, but I've been building a social media agency and building my YouTube channel since 2017 and just really bringing value when it comes to clients, social media marketing and Facebook advertising. So if you're into that stuff man subscribe smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you're doing online. But but when it comes to all this stuff. It's really it's really the fact that these these these you can leverage that that list so when I'm dropping a new video every Monday and in Thursday, right on my YouTube. That's when I'll send out a broadcast. So I'll send out a broadcast to a couple different list of mine a few different list of my hey hey guys. This is David just wanted to let you know I just uploaded a new YouTube video click here to watch it and that's a broadcast email right so you have your broadcast email you can send out randomly and then you have your sequence so you can see here by the lead. In fact I tested it there at the top David now I'm on a list and now I'm on a sequence. So go to your sequence real quick Anastasia let's look at that real quick. And, and when it comes to the sequence you guys, you can set up what I highly highly encourage is setting up as many as you possibly can go to an edit let's go into it real quick. Because here's the deal when it comes to and I'll end it here. When it comes to nurturing a lead right your your your running ads or maybe you're just like me for example with links in the description of a YouTube video and people are just opted into your shit whatever maybe when you're capturing leads right where I see people drop the ball time and time again is the fact that they never put that lead on a list, but then also they never put it in a sequence they never put it in any type of email automation. So they drop the ball by lacking the future communication of that lead that lead needs to be communicated with and again as I mentioned a few minutes ago, you can't physically send these emails out through your Gmail, you don't it has to be automated. So when it comes to the sequence, what I do is I literally delegate. Let's just say an hour a week like I'll put aside an hour actually not delegate allocate I'll allocate about an hour a week, and I'll simply come into my sequence and I'll add three more. And the next week I'll do it again because I got a lot of shit going on just like all of you guys we're all busy right but this is how important it is. When you put put these sequences together you want this shit to go on forever at least I do like I don't ever want to start stop communicating with my lead. The only way that's going to stop is if you freaking die. If a person dies and no disrespect but but this is a reality. If you die if a person dies, or if they unsubscribe. That's when they'll stop receiving emails from me, but if neither of those two happen, you're going to continue hearing from me for the rest of your freaking life that's how I look at it right. So you can leverage that with automation you guys you can leverage that with the sequence. So a lot of times again, you'll capture lead and you'll stop communicating. If I were you I'd add more and Anastasia the perfect example she has so many freaking emails, so many emails that she has going out the moment you opt in 12345 she has so many freaking emails already preset ready to go out. One thing you want to keep in mind when it comes to this type of automation is you want to make sure that these emails are evergreen, meaning they don't expire they don't get old, the content in the email is relevant to today's time no matter when the hell I'm opening that email. That's what's so important as well. Don't talk about you know current current times today, and that's an email number 37 when it's like shit that's a year later and you're talking about what happened. You're talking history like that that could bring value to but don't you know what I mean, like don't talk about something that just happened and you're trying to, you know, paint the picture when that wasn't that was that's old news. Right, so that's what you want to do with these emails is make sure that that it's evergreen. Make sure that that the content is is it seems up to date up to date no matter when that person opens the email. That's what's so important. And what we do here, what I practice and what I preach and what I teach is the fact that in these emails, you'll have a handful of emails that are pure content educational based right where where an email goes out, and there's really no call to action, right and you want to kind of strategically set this up this way, where let's say for example email number, email number one is just an immediate email that goes out. Just to say hello, here's your free download. Enjoy it. Make sure you check for my future emails I have a lot of great content coming your way. Great to connect with you right simple hello here's your freebie, whatever, and then maybe the next email is just is just is just a follow up and say hi and see how that person is doing. No real hardcore call to action, but then you also the third email call to action, the fourth email, just just education, the fifth email, maybe just seen how how they're doing the six email call to action. So you don't want a hardcore call to action in every email all often to some of these marketers, and then these are freaking big marketers right because I follow people just like you guys are falling people I'm learning from people just like you're learning from people. So I'm following certain people that are freaking way way freaking ahead of me right often to some of their shit and it's like dude every email they freaking send is about buying their shit. Every single email they send is about scheduling a call every email and it's like damn dude like you're kind of bugging me like sort of God like honest to God truth, shout out to actually I don't want to say his name but this guy crushes it crushes it crushes it crushes it. And I learned a lot from him, but at the same time I ended up unsubscribing from his freaking list because every freaking email was about scheduling a call. It's like damn bro like really like your little too aggressive here right so you want to kind of balance it out you guys what I'm saying balance it out. And the way these emails are set up is make sure that you you write them out as if you're writing to a friend that's another thing, like write them out in your personality and you're in your verbiage like don't try to sugar coated don't try to be so in that you're not don't try to make it all corporate and shit like make it down earth and as if it's coming from you because it really it is I mean shit it is coming from you, but make it also sound like it's coming from you right that's what's so so magical is the fact that people just just think you're just emailing them. You know me it's personal, and I'll tend to use their first name and a lot of the emails as well I'll call him out by the first name. We all love hearing our first name. But every, every let's just say every every, every, every, every four emails maybe go for that call to action or maybe every three emails, go for that call to action, whether it's a cell, or whether it's an appointment or whether it's to get them to do something, right, educate, educate, educate, call to action, educate, educate, educate, call to action. You can either do it by three or you can do by, you can do by to you know educate, educate call to action. That brings me back to to what Gary V would always talk about because I started learning a lot of this shouldn't get back in 2016 week from Gary V, he would always talk about jab jab jab hook, right jab jab jab jab hook, meaning you got to give give give give give give and then ask for something in return give give give give give and then ask right so it's not always ask ask ask ask ask, because then you'll piss people off and they'll unsubscribe from your shit so that's the list you guys make sure you're setting up your sequence make sure that sequence can go on forever and make sure you stay top of mind with your market and your and your community and I guarantee you people will start liking you they'll start trusting you they want to do business with you, and everyone will be happy. So you guys I appreciate your time. Thank you so much again if you're not subscribed subscribe to the channel hit the bell for notifications and I'll see you guys on the next video over now.