 And we hear the EFA 2019 and hi, who are you? Hi, my name is Sergei and I'm co-founder of Pix. The first smart customizable backpack that could be, that appearance could be changed to the few clicks on your smartphone. So you can add another cool looking, let's add the monkey there. Okay, let's go. So, two clicks. And the bird is gonna turn into a monkey. So what is it sending now, a signal? Yeah, it's a Bluetooth, but... It's animation? Yeah, it's animation, I haven't... Here it is. Nice. Nice. It looks really cool. And try another one. Yeah, okay. Can you put the green one, can you put this on your back? Yeah, sure, yeah. It looks really, really awesome. So this is a mass production, you already sell many? Yeah, this is mass production unit, we already sell them. They're available on our website worldwide and on different platforms around the globe in some countries. Can you show inside? So what do you have there going on? So, inside it's a usual urban backpack with... This power bank is powering the light? Yes, so it's any power bank with USB output could be power source for... And you don't need to have a 2A or a 3A or something? Yeah, usually it's 2A and it's enough. And this power bank, how long is it gonna last? So from this power bank, this particular one, it will last around 12, 15 hours. 12, 15 hours. So the whole day you can be lighting it up? Yes. And this one, let's try... Oh, there's your logo, you can have some text going on? Yeah, so you can just type it in... We have a special widget and you can type the text you like. Can you write C-H-A-R? C-H-A-R-A-R-B-A-X. B-A-X. X. Yeah, Char-Rex. Okay, and red, right? Oh, that's okay. And then it's gonna go right here. So the whole day I can be walking around with a Char-Rex bag. That's the coolest bag. And it's much better than the Samsung, right? Yeah. It's the same price. How much it cost? So this one costs $260. And in October we will release smaller version for kids. It will cost $150. And the kids' one is smaller, or...? Yeah, it's a bit smaller. It has a different app. And it's kids... It's for kids. It will have some functions that doesn't have this backpack. So on. Let's show something else. What else you can do? Can we just send you notifications from the app? For example, we can play old-school 8-bit games. Oh, that's cool. Snake. You have Tetris? You need to license it from Nintendo, right? Yeah. This is like the coolest bag. You can have the game on your bag. Yeah, so and we have usual useful... Useful features, for example... For example, clock. When it's not on your shoulders, it could be a useful thing. Or for example, it can be a stopwatch. Why not? You need to see what time that... Or countdown. So five seconds. Nice. If you need, for example, you need to make blank for a minute. You can set it on a backpack. Why not? How about your app? You make this app for Android, iOS? Yeah, Android and iOS. You just download it from a Play Store or a app market or how it called. And do you have... So you have all these things to choose. Images, widgets. What does this one do? It shows... It's Dorms indicators for cyclers. Whoa. But you have to actually click on it. Yeah, we're working on a device that will be separated. And it will be remote that helps to... Nice. That's really, really cool. That's the... It's extremely important for safety of the bicyclist. Yeah. And you just... It's just George. Make a bright light. Yeah, so when you're looking for your keys... This is the difference between life and death. A little bit for a cyclist. Yeah, like... You need to be seen. It's very important to be seen. Yes. It's worth it. Yeah, personally when I am riding my scooter, it helps me a lot in the nighttime. On the other hand, it's so cool that the cars are gonna... Maybe drive over you, you know? They're gonna be coming up close and you're like, Hey, where are you going to buy it? Yeah, like, could be dangerous. Without any jokes, like, me personally... Constantly people stop you, you know? Yeah. A few cars were just stopping by, like, pulling down the window and telling me that this is cool because they can see me good. And it's really important, like, me as a driver, to understand how it's, like, sometimes scary to find out that, like, there is a cyclist and he's not lighting up in the nighttime. But hopefully the driver is not gonna, like, run over you just to steal your bag. Hopefully, yeah. But it will be a cool bag to steal. I mean, if I had to steal a bag, I'm just saying... I'm just saying it could be a good candidate. So is there any chance that your app could be, like, you know, like, people who, like, Spotify, Apple Music, Google Music, YouTube Music and all these apps and they listen to music? Mm-hmm. It would be cool if your app could animate all the music. This is called Feature. And I believe that we will definitely add it in some future releases. Is it possible for an app to listen to the other app? And you have to play the music through your app to make this work? I, you know, I need to consult, like, with our software team, but I believe that it's possible to do this in some way. Because what I would do is I would have a nice big ghetto blaster Bluetooth speaker inside the bag, making some nice music, and at the same time, the poop is dancing. So the dancing poop on music is like a dream. Yeah. Very cool. So where is your company based? So we are a US-based company, but, like, main team, main part of the tumor site is in Ukraine. So this is the coolest Ukrainian tech company, or? Which other? Hope to become someday such a company. So which is the best Ukrainian tech company? We have few really nice, cool companies. Doing what? Doing, like, for example, I like, we have a company who is really on the edge of 3D printing. And, for example, like, Grammarly is Ukrainian company as well. They're really... All my YouTube videos get Grammarly ads all the time. Yeah, because like... I think they're making good business. Yeah, they're cool Ukrainian guys. Yeah. Like, GitHub was originally from Ukraine. Magento shopping thing is Ukrainian? GitHub is, it came from Ukraine. Yeah, like, they never was, like, a Ukrainian company. What's up? What's up now? They're not finished. Maybe you know, like, we have a company called, like, Head. Okay, it was purchased by Snapchat. But, like, we had a company called Luxury. They're really good, cool guys as well, like, well-known company, like, Pet Cube. They're making, like, cameras for kittens and dogs. Really great job, so, like, there are some. I think it's very hard to be a cooler student at school. It's very difficult. Yeah, it's very different. How would you be cooler than having this bag? With this bag, like, first of all... This is a cool, cool student right there. Yeah, so, like, the main idea behind it was to help people express themselves, to help them, like, show their favorite digital entities on their backpack. So it's a part of being, like, showing just who you are. Nice. So you have games. What else is going on in your app here? So it's my collection, like, the things that I have added. You collected. Yeah. So how do you add more? Can you draw your own things? Yes, so I can draw, like, here's an editor, and, like, for example, I create to it. Can I try? Yeah, but I'll try. I'll choose a different color. Yeah, I'll choose a different, for example. OK. You have a digital artist background. Let's try to broadcast this guy. OK, applaud it. Boom! I've got my art. I need a little more contrast, maybe. But that's cool, so there's lots of resolution. 16 by 20. 16 and 20. Yes. I'm sure you've got Instagram and Twitter filled up with your customers doing all kinds of cool stuff. Yeah, they do, like, really crazy stuff, really beautiful things. People creating some crazy animations, and they're like, I wouldn't do such an animation in my lifetime. They're really crazy. How do you make an animation? Can you do it with your app, or you need to import a file or something? Both. Basically, you can make it inside the app, like this. Yeah. Take some crazy animation as it is. But still, you can create it in some Azure app. Nice. You just animated my little president. Yeah, and then just applaud it to the back. It's a drawing of Zelinsky, actually. Really? Yeah. It really looks like that. Cool, so you can have your brand, your logo, your party, the clubs have different logos. Yeah. And some dancer at the party. Yeah, it fits. There's no way to have more attention. It's like, it's really great on parties. You can also wear it in the front. Some people have it there. Yeah, like, one in front. It's an option. Yeah, it's an option. It's just $260? Yes, it is. So you can buy four of these for a price of one iPhone. That's cool. Can you say more about the technology or is your secret? It's not like, like some part of it is a secret, some part of it is not a secret. How many colors does it do, like, thousands? Yeah, it's millions of colors. Millions of colors. Yeah, of course, because every, it's full-colored. So it's usually it's a million. So it's like the main part is it's flexible. So it's like a usual backpack when you're wearing it, when you're putting like your stuff inside. You don't feel that it's got some kind of screen on your back or it's heavy or something like that. So it's just a usual backpack. Is there any chance that your app can recognize notifications and specific notifications might trigger something here? Yeah, so basically it's one of the features that we're working on as well. So the next feature we will release next week, it will be Sequence. And a few additional things. The main will be Sequence. That means that you can choose the sequence of different animations and pictures and make your own like long movie that will be broadcasting on the backpack. It'd be cool if the news and the sports scores and stuff like that was going on your backpack and people would follow you to try to get the news and like, oh, yes they would. When you're walking from the subway, there'd be like 100 people following you because there'd be like live dynamo here against FTCopening and results. Yeah, cool feature. Or just being home and watching results. So you're doing a smaller backpack for children but you could in theory do this technology on clothes, right? Yeah. Are you planning? Not yet. Like at the moment we are not planning like to make clothes on clothes but like... You have some secret plans. You have some ideas? At the moment we have idea, like we are finished in production of our second product for kids. We are focused on it. And as soon as we send all backpacks to our backers, as soon as we produce everything, we will move on to our next products. And you say you sell 4,000 pieces so far. Where are your customers in USA, Europe? Mostly yes. Mostly US. But like lots of people bought our backpacks from Asia, like lots of people bought it from Europe as well, like Middle East, so all around the globe together. There's so many stores selling bags. Yeah. They probably love to sell your bag in the store, right? So you have distributors? We have distributors in again, in US, in Asia. Like we came to EFA to find partners and distributors in Europe because in Europe at the moment we want to find partners but at the moment we don't have them. There's a fashion show in Paris, in London, all these places. You go there? We are not about fashion, we are more of a gadget. Gadget, but this is the coolest fashion. Yeah, but like... Fashion takes all the gadgets. I'm not sure about that. We're more about fun, self-expression, cool things. Fashion is more about fancy things, we're not fancy. We're fun. I think if there's a really cool mom, or perhaps dad, which is give one of these to their kid and say go have fun in school, boom. This kid is number one in school. Yeah, this really helps. And then everybody wants to have one. This helps making friends. Like usually if you wear it, if you light it up, lots of people will come and... I'm sure you can have all these Hello Kitty's and pandas and all this, what's called, train, all these things. The kids love, they like ponies. Ponies and monkeys and donkeys and all these different things. All right, cool. Thanks a lot. Thank you. Thank you.