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Published on Dec 31, 2018
Search intent is the most overlooked part of keyword research and SEO. If you aren't generating the leads or sales from search, this keyword intent vidoe is a must watch!
Too many people focuse solely on the keyword and the keyword data like search volume and keyword difficulty. This is a huge mistake because the most important factor is the user's search intent behind that keyword search.
When you match your content with the user's intent, and your SEO game is on point you have the true recipe for long term success with search engine marketing.
To help you understand the ideas around keyword intent better, here is the content from most of the slides below for reference....
Why search intent is KEY to success -Boosts time on site & engagement. -Shows you “get them” and adds value -You stand out from the SE SPAM -Builds trust
The 4 Types of keyword search intent: -Information -Consideration -Transaction -Location
Informational Search Intent -How to ____ -Signs of ____ -What is ____ -Who was ____ -When did ___ happen? -History of _____ -Where did ____ start? -Different ways to ____
Consideration Search Intent -Top 10 _____ -Best ______ -____ Comparison -____ Reviews -____ or ____ for ____ -Category searches -“Home gym for ____” -Electric bikes
Transactional Search Intent -Buy ______ -Best deal for ______ -Coupon for _______ -Free shipping on ___
Location Based Search Intent -Service type - (locksmith or plumber) -URL or website name -Company name -Product search (vegan Chinese food)
Example – Pet owner needs a new vacuum that can clean up the pet hair. -Information - How to clean dog hair from carpet -Consideration - Best vacuum cleaner for pet hair -Transaction - Best deal on Dyson Animal 2 -Location - Dyson dealer
Master keyword search Intent and... -Users will enjoy your content more -Google will display your content more -You build trust more quickly -Your recommendations are better received