 What age should artists just give up when it comes to their music? I'm going to show the thoughts of Spice and Tate. She's from the Chico podcast. Check out this conversation. Shout out to them, because it's a dope clip. My wife is damn near 40 and is an aspiring rapper, not trying to hate on her at all. But she says I don't believe in her because she missed her window because of her age. Is that true or false? You just love rapping and you want to put music out for your friends and your tribe, then do it. It doesn't matter your age. But if you're trying to make an income doing this, you have to look at the fact that the fan base, the most people that spend money on music are 13 to 26 years old. So if you're in your 40s, you look like somebody's mom. There is a market for you, but that market is very small. It's a very small niche. There's no way that they're going to tell a 40 year old woman to keep rapping. And I'm sorry to tell you this, bro, I'm not a dream stopper. I'm telling you that if you want to start your dream today, then be willing to recommit itemize. We talked about this in one of our previous episodes, time management. Are you a mom? How many hours of your day are going to be allocated to mom duties? How many hours are going to be allocated to your professional pay my life duties? And then find that amount of time that you're going to have left over that you're going to be able to rededicate your life to getting. Because guess what? Starting 10 years behind somebody isn't insurmountable. It sounds insurmountable. Chances are that person didn't work every single day. And chances are that person didn't put 20 hours in. And if they did, then you're going to be a seven day a week, 20 hour work, a month for the catch up, because you started late. Amen. At the end of the day, do you want it? If so, find a way. I don't know. You want to touch this one first, sir? So. I think that there are a lot of different ways to look at this, right? I agree. Yeah, the first thing about is it possible to do it? Which I think has been proven. Yes. You know, there are artists that pop when they were older, two chains comes to mind. Because I think two chains might be one of the more notable people. Right? Like 36 or something. Yep. When he popped. Which is crazy. That should be like touched on way more than. Yeah, it should be. Yeah. It's like crazy. And rap, bro. It's not like, no, not in any other genre maybe, but rap, bro. Yeah. Yeah. If you know. And then not too long ago, there was those two. I can't think of the name, but it's like these two old white guys that popped on TikTok. They were out there like 70, 80. They got lit as fuck recently, you know? So is there a market for it? Yes. Right. Now, what I think makes it, I won't say impossible, but I will say hard is a couple of different things. One we already touched on, which is the culture of who controls mass market share. Most of market share, especially for rap, controlled by young people. You talking about teenagers, you talking about kids, right? You talking about young adults. Like she was saying a lot of them just don't want to listen to people that don't look like them and don't represent what they look like. Not a knock against you. You just don't look like me. You like my mom, who I'm beating with right now. So you know what I'm saying? I can't fuck with you, right? So that's the aspect of it. And the other two is I think everything that goes beyond the artistic element of it. Now, you know, I think one of the reasons that we see young artists dominating wins just outside of the audience is because they have more time to do random shit, right? Yeah. Like I always think about when I was managing the artist I was managing. That was a day where he got booked for a show in Nashville and you know what I'm saying? We probably got that notice like a week in advance. And you know, we had a couple of dads get our shit together and we just up and left and drove to Nashville. Now that motherfucker had a wife and kids and you know what I'm saying? Serious bills to pay. And things like that, could he have done it? Yeah, you know what I'm saying? If he had to start his life better or you know, maybe something's happening. But from my understanding, what I've seen but younger people be willing to just like throw it all away for an opportunity. Oh, yeah, it's different. Yeah, sure. Like different energy which like they're like, they'll go in part of it because it ain't much it to throw it. Exactly. They don't have much to lose, right? And like you're older and you're thinking about man like I don't know if I can afford to take a week off to go to South by Southwest because my kids got to eat and it's like bills to pay like my job won't give me the time off. But these are things that like a 17 year old, 18 or 19 year old are not thinking about. So sometimes a lot of the reasons why I think older artists don't get by is just like that aspect of it, right? And like it's unavoidable. I'm not knocking them forward. But that is an advantage that younger artists have over you. They don't have as much to lose. They don't have as many things tying them down that force them to make rational decisions all the time. Because we got to admit, bro, every artist needs at least one good or rational decision to get it. You know, get your shit going. Or whatever that, amen. This A&R in New York told me if I can get in New York, he'll play my music for the label. I live in Iowa. You know what I'm saying? The plan to get 800, there ain't no opportunity. I don't know if it's opportunity, but fuck it. I'm a body anyway. That's an irrational decision, bro. It's breaking down my hand. Promise me nothing yet. $800, man. I only make, you know what I'm saying? $2,500 a month. It's like it's irrational, right? But younger artists tend to have a lot more leeway to make irrational artists. Which then I think just adds to their excitement factor. So do I think there is space for older artists? Yeah, 100% because they're internet, bro. There are people of all ages and all demographics on the internet. And we talk all the time about if you can make music that people like, that speaks to a particular audience, they will buy it. You know what I'm saying? Assuming it's good, right? And it's like I said, with there being these different pockets everywhere, almost any demographic of music artists can exist today. Right, you might not be great, but you can exist. No, like I said, man, do I think a lot of them will be crazy successful? No, it's harder for sure. Much harder. Like if you are in rap, you know what I'm saying? Because that rap tends to just be a much more like youthful oriented genre. You know what I'm saying? It's the genre of rebellion, right? The genre of change. Like that's typically represented by younger people. You know what I'm saying? Younger people typically get the face of that. So there are things working against you as an older artist that like you can't even really control. Like that's how to be a control, you know what I'm saying? Yep. Let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral, completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free, but the thing is we're not gonna let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out. Back to the video. Well, one, first time I saw this clip, I didn't know that the guy was talking about his wife. I had missed that part, whatever. Oh, your wife said he don't believe in her. That makes it a trickier situation. That sucks if a household not has gone. But I'll, you know, Pokey Bear? Pokey Bear? Yeah. I left home to be with my side piece. You never heard that song? I ain't never heard that song. It's great song, bro. Could I remember? Hell yeah. Oh, it's there, bro. First time I heard it was at a wedding and there was some messiness going on. I'll say that. I'll tell you the great, look. I don't want to get, let's just say the side piece was in the building with the current piece and these are old people. That word being messy, like 50, 60 year old, like the old people messy different. Anyway, Pokey Bear is like 53 years old, I think right now. 50, somewhere in the 50s, all right? That song isn't that old. He was already old. No matter the fact, he might be older than that. I'm making, I think I saw that on the internet but I feel like he might be older than that. That song popped late in his life. Now I know a song you do know. Do you know this person? Bishop Bullwinkle, recognize that name? Bishop Bullwinkle. Yeah, they're both in the same category. It's a pop and genre of old people in the Southern region. See, I know that because I didn't know like a whole world like that type of thing. Oh, man, that's that song, but I'm like yeah. That's the old, all right. Nah, it's like do that though. Oh, I'll be strong? Crazy. Only those that know. Yes, sir, yes, sir. Y'all go check all these out. So this one, you actually noticed his main song. Hell no, to the no, hell no, you seen that, you seen the guy, you see how old his has it, right? So yes, you can do it older if the shit's good enough and it hit in the right way with the right people. Just like, and we know how viral that went. So yeah, again, you can do it. The chances of you being able to do it, the blend for error is lower. Like many things become when you get older, all right? Maybe to start, like starting, you get harder when you get older or taking certain risks might get harder when you get older. But nah, I think you can. But I think the bigger conversation that needs to be had is because of today, I think it's actually easier to pop older. Yes. All right, because of the sentiment of social media because of the exposure and reach to more people. So you have people like, what was that? I almost remember her name. She was on like fear, not fear factor, America's Got Talent or Britain's Got Talent and it was an old white lady. She probably had to be 60 or 70 or something. And she sang, I think it was more opera type style, but she was on America's Got Talent and became this phenomenon, maybe or something. I don't know. But like, that was when I was probably in, I don't know, high school or something. So it's still happening. But the thing is, you can pop in different ways too. So maybe you are a rapping ass mom and then you build brand deals as the rapping ass mom. You're not doing a traditional label type of job, right? But you might still be rapping and building a fan base and be making yourself a content creator that you can monetize, right? So you're not something in terms of traditional music that can be invested in, but you're a hell of a small business, right? You ever see an investor say, or maybe on a show like Shark Tank, where they're like, it's a great business for you, it's just not a business, I can invest in, right? There'll be a lot of people to date, no matter how old you are, you can musically create something that's good for you. Make it hundreds of thousands of dollars, tens of thousands of dollars on the side, maybe even a million plus just for you even though you popped in your 50s or whatever, you just gotta keep putting the content out. And of course, good is relative, but it gotta hit, right? It has to connect. It's got to. So I think the idea of older people not being able to win, yes, it's more difficult, but I think it's more a traditional mindset and way of looking at it. And if you're willing to not look for the traditional career where I have to go through the same fucking heat of challenges that a regular artist is going through today, I want to get all my streams up. I want to be able to be on these same pages for IGPR and influence your spaces and award shows. If you're not playing that traditional game, then you'll be good. If you want to play that game, I, yeah, everything that just got said. I'll take a nap. I'll take a nap, bro. Oh, you can use it, right? You got to give us counsel. Hey, man, castle culture, you know what I'm talking about? We feel like a countdown, man. It's like there's a time where somewhere of accountability and you was watching, every day you make it safe, you know what I'm saying? Like, oh my God, one more day, then I'm okay. It's like, hey, bro, that's a good skit, man. You make it all, yeah, it didn't get canceled. Maybe y'all were safe. 24 hours and I didn't get canceled. Great day. Hey, bro, that's definitely a copy of it in today's days, bro. Well, check this out, because this has to be the 50th time we had a 50-set clip. He is definitely our most referenced person through clips in the podcast by far at this point. Right? Yeah. He was every other episode at the beginning. I don't know where this clip is from. Just watch it and then we'll comment. Or just listen, if you're in a car. If you take a close look at guys like John Rowe, you'll see that they walk with a crutch. In his case, it was the image of a gangster. He took DMX's flow dressed up like Tupac and tried to rap about other people's lifestyles. It worked for a second, but as I said, when you walk with a crutch, there's a limit on how far you can go. John grew up as a Jehovah's Witness on the better side of Queens than I did. The only time he came to my part of town is when he would knock on the door and try to sell copies of the watchtower. A nice religious boy, there's nothing wrong with that. But the people around him, like her, tried to turn him against his true nature as a gentle God and transform him into a gangster instead of accepting his blessings. His talent for fun, female-oriented music, they were held bent on turning him into something negative. When they got a record deal with Defche, what's they call it? Murder Inc. Records. They had an open road in front of them, but they decided to paint themselves into a dangerous corner. Since none of them were actual murderers, they started seeking out people who had that image. They eventually found what they were looking for and then almost brought the whole company down. That's what ruined Javelin's career.