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Published on Aug 23, 2012
On 22 August, the new logo of the Rijksmuseum was unveiled at the museum. The logo forms part of the new house style for the Rijksmuseum, which has been designed by the internationally known Dutch designer Irma Boom. With this the Rijksmuseum bids a fond farewell to the old logo that was designed 32 years ago. The presentation of the new house style is taking place as a prelude to the reopening of the Rijksmuseum in April 2013.
Irma Boom: 'My starting point was the fact that the Rijksmuseum is a national museum with international appeal. The design is clear and powerful and anchors the museum in the present.'