 Welcome to JSA TV, where we're covering the latest stories, trends, and innovations from leaders in global connectivity, real estate, the channel, and the networks within. Buffy Harakitas of JSA, and joining me today is Vincent Vamas. Very nice. Very good. He is the Director of International Alliances and Accounts for North Sea Data Centers, a data center leader reimagining the new frontiers of co-location and connectivity. Yeah. Yeah. Sounds good. Sounds good. So, welcome, Vincent. Thank you. Thank you for having me. It is my pleasure. So, can you talk a little bit about how North Sea is uniquely positioned as a pure play co-location provider in some of the key European markets? Yes, I can. So, we are exactly what you said, we're a pure play co-location provider. We're in the Netherlands and Germany and Switzerland, and expanding all the time, so maybe new countries will be added, and the US market is very important for us, and the way we have access to larger customers that are looking for data center space in Europe is through the channel. So, we partner up with organizations that are consultants to their end users, and together we provide the best service to them. Well, that's great. This is our first time having you here at Channel Partners 2024 on JSA TV. Yep. So, it's really interesting to learn more about North Sea, and collaboration seems to be key, obviously, in the data center industry, especially when it comes to some of these emerging markets. Can you elaborate on how these partnerships are enhancing your service offerings? The partnerships, I mean, the way we work with our partners, the current partners that we have in the US, and hopefully the added partners that we'll find here, is that they have a very consulting role to the end customer. Without them, it would be much harder to have access to the customers, but also it's much harder to prove to our end users, the end customers, that we are a tier one data center provider and co-location leader in Europe, because we're a virtually new logo with a long history, but obviously we're not one of the big players. So having consultants on board telling our story to their end customers is vital to our success. And tell us a little bit more about just the company as a whole and some of those emerging markets where we can find North Sea. Well, we're in the major markets of Europe, so we're in Amsterdam and we're going to be in Frankfurt next year. It's very exciting, but we're also in Zurich in Switzerland, but also smaller regional data centers in other locations that are not necessarily the main markets. So for end users that are looking to be in locations where they're the major markets, the major metros, oh, there you go. Live TV, there you go. That's it. Great timing. Great timing. The announcement's telling us that the show is officially opened, but as we continue, we're going to continue speaking about North Sea. So end users introducing the other locations that we have, that's one of our main goals, especially through the channel that we meet here. Right, so some of those edge tier three markets. Yep, absolutely. So in Germany, we're the biggest in the Netherlands, which is a very well-known market in Europe, but in Germany, for us, it's one of the emerging markets, if you will, with Frankfurt is obviously the biggest city that everybody knows, but we're in Nuremberg, we're in Munich, and we're looking at other locations and other major cities that may not be your first choice, but is definitely important when it comes to edge, but also in other, for other solutions. Absolutely. So tell us a little bit more about what is the primary advantage of working with North Sea and its network of partners? Well, when I ask customers, why did you go for us and not for one of the major players, they usually say, because you're not one of the major players, and I think that's about the shortest pitch I can give you, why customers choose North Sea data centers over others. But the data center market, there's a lot of providers, but there's also a lot of demand, especially now with AI, high-performance computing. There's enough for everybody. And customers like to use diverse vendors, multiple vendors for the same solution because of redundancy or because of another goal they have, so we're there. Yeah, it's interesting that you say because you're not one of the big players, so it's almost like you provide maybe a little bit more personal touch, a white glove experience. Yeah, you said it. I think we can absolutely match the service level of all the major players. We're a tier one provider, but we have a slightly higher headcount. So per customer, there's a whole team of people taking care of customers, taking care of partners as well. So I think that's definitely one of our strengths. So be sure to check out North Sea data center provider, Pure Play Kolo provider and some of the most emerging markets across Europe. Where can viewers go if they want to learn more? You can hit me up on LinkedIn. North Sea is, there's a page. I have a page. Find me and we'll talk. Yeah, what's your website? Northseedatacenters.com. And thank you so much, Vincent, for joining me today. We were live, obviously here at Channel Partners 2024. The floor just opened. It's absolutely electrifying, fabulous Las Vegas. Thank you, tuners, tuning in to another episode of JSA TV. Happy networking.