 Good morning once again guys, my name is Joi Mochache and you're here with us on Tuesday Entrepreneurship and actually today we're focusing on Digital Entrepreneurship. As you've seen all the interviews that were done previously, most of them are focusing on different ways that technology is helping us and also helping the business world. And I have a guest that I want to introduce to you guys, he's a creative director, he's going to tell us exactly what he does and who he is, so please introduce yourself. Hi, I'm Steven Oncundi, I'm a creative director at Lesen Limited. Okay, basically here I was called here because there's a site, there's a web application that we developed to assist, we developed a website to assist, to assist the artists, the bands, the DJs, or now to promote themselves and sell their contents online without much difficulties. That's the reason why I'm here, but basically Lesen is about ICT, web application, software, developing, website development. Okay, Lesen. Yeah, Lesen. What drove you to start Lesen? What drove me to start Lesen? I'm too creative. You're too creative. Yeah, I'm too creative. Is it such a thing? Yeah. Okay. So I was employed in an IT company, I was a marketer for two years, but being creative, I think I was bored with the job. You're bored? Yeah. Or with the sitting in a desk all day. With the sitting from eight to five, doing the same thing. I've got a lot of things to do. So I quit. We opened a company with my high school friends, or by the way, simple advice out there, your high school friends might have a lot in their life. Keep them in your life. Yeah, keep them. Don't lose track. Don't lose track. So we came together, we opened an ICT company. Yeah. Okay. Running. Yeah. And there's something, I'm not, you've not said about yourself, you're actually a dance or artist. Yeah. And this, there was something that happened that caused you to see the gap, to see a hole that you need to feel like, ah, I have a connection to a course in this particular field. That's what drove you to open this website, but caters to artists. Yeah. I'm a dance or artist. Okay. Though at that time I was passionate in ICT, even I've got passion in music, but for now I'm under ICT, I want to solve problems. Okay. Yeah, I just want to solve problems. There are a lot of problems. Problems like which ones, for example, what's I knew it to, and we're discussing about our artists today. We've been talking about this, there's a problem in our music industry. Yeah. How are you helping? Are you helping the music industry through digital entrepreneurship? Yeah, this web application we came up with is just a platform whereby you can keep all your contents, other than having multiple tools, multiple social media to direct people to. It confuses them. You just need one platform whereby you put your videos, you put your MP3s there, people download through Empesa, through Airtel Money, through Visa, any payment gateway, name it. Then get a real-time report and you can withdraw your money any time you want. You don't have to wait quarterly. Why should somebody, and I can't do it, you have three months and you have issues a monthly. Yeah. It's like artists sometimes they get paid quarterly. Right. Why should people pay quarterly? Why? Yeah. So you're telling me this actually the same, what they do, they can help you create your own website as an artist that will assist you to get your money as you deserve every single month and giving you platforms to use such as Empesa, Airtel Money to allow people to download your music. Download your music? Okay. Now I have to ask you, that's really wonderful. But is there any competition for you? Competition. Yeah. There are IT companies. You know the guys who are doing the same thing. Yeah, no. I've not heard anybody doing the same thing, but it's just that we've got that idea, we sat on it, we worked on it, but I know that people are capable of doing that in Kenya, but I think we're the first ones. You're the first ones. That's the same. This is, that's really good. Yeah. It's amazing because I was thinking, ah, how is it that artists have not heard about this? We're complaining day in, day out, we know we're not getting paid. People are listening to us, but we're still not getting anything copyright, by the way. People are stealing music in so many ways, and now artists don't get a single cent. And then they tend to give a lot of our money to other industries like Nigerian music or Tanzanian music, and yet we have our own people here who are suffering. Now they have an angel like you who has come to help them. He just called Lesen, Lesen, go to our website, lesen.co.ke, you'll see the contacts there. You can contact us, then we'll get back to you and invite you to our, to our office, and we can discuss further. If we look just behind us here, this is your website. It says Lesen. By the way, his website, if you want to reach it, will be lesen.co.ke. As you can see, displayed back there. Can you explain to us what's happening here? I can see it's tuned into energy radio. Yeah, it's a sample, it's a sample, so I did it because I just want to do a sample with me, so that when I explain it to you, you can get it. Hold your mic. This, the energy radio, the energy radio, those are live radios. When somebody visits your website, what is popping up here in the middle? This is me. Oh, this is you. I used my photos. Oh wow. Okay. Yeah, I'm a dance artist. I'm seeing video down here. What does this mean? Yeah, that's my video. You created the video? I did the video. Oh, you did? This is your video? Yeah. Okay. Featured artist? What is this about? Featured me, Steven Shizal. Okay. Yeah. The live radios, the thing about the live radio. Let's just stop at, let's stop on this area, continue. I want us to explain what you're explaining, we'll come back and talk about this map. Okay. About the energy radio, the live radios which are there, it's because when somebody visits your website. When somebody visits your website, and wants to, maybe your song will be played around 2. Yes. 2 p.m. Okay. So there's no need to go on the channel? Your phone or channel, the radio, there's a live radio on your website. Yeah, that you can. There'll be a list of endless FM radios on your website. Yes. Yeah. Okay. Engaging website. The website whereby you just put your slides there along biography, no, fans don't want to read a lot of them. They don't want to read? They need your content, full stop. Now the map that we saw previously before, what does that entail? It looks so, you know, gist, it's like. Inaka gist. Actually, in a sample, it's just a sample. Once it's fully activated, the map, you need to, the event map. Event map. Okay. So this site is based for DJs, based for artists, bands, entertainment industry. So if you've got events for 2019, we'll show them there. People will go to your site and see the calendar of events from January to December, and they know where your events will be held, and they can go to the specific event. Where the red dots are. You can see it saying for development purposes only, because it's a sample. We need to activate it with some other, with a visa card. So if I'm singing, then it will show Joy Mochache will be performing in Kisi, Kisumu, Nanuki. That's awesome. Yeah. When you click on it, it will take you to where you can buy the ticket. So no more ticket sasa, it's direct. So the money goes directly to the artist. Yeah. I see what you're doing. Yeah. I see what you're doing. And this is a wonderful, wonderful market that you've opened up. Thank you. And unfortunately, we don't have much time to cover more, but I think our viewers have actually gotten the gist of what our friend Stephen Okundi does. Sonsi. Yes. And please visit lasang.co.ke. If you are interested in being an artist or you're an artist already, this is a man you need to reach out to. He's a man that's going to make sure your money is coming in monthly, not quarterly, but also tell you other ways to make money through AdSense on your website. He's a wonderful guy. He's doing a wonderful work. And let's continue to support him. Before we tune out, I'd like him to say his social media handles just in case you need to reach out to him. At Lodin Sun, that's Twitter. Lord Hilsong. Lord. Lodin Sun. Lodin Sun. Lodin Sun. Okay. That's Twitter. So that's where they can reach you. And just in case you guys, there's a phone number back here, it's 07-27-737-384. You can call that number if you need to contact Lassane. And also if you want to make a booking, yes. Feel free. Remember, this is Why In The Morning. Reach out to us on Y254 on Facebook, on Instagram, you can find us on Y254 on the Joi underscore channel. And on Twitter, you can find us on Y254. You can also find me on Twitter, that is Joi underscore mochache. Thank you so much for staying with us. That is it for Why In The Morning. Have a beautiful, beautiful rest of the day.