 Konichiwa, Chance the Warhol here, down here at Youth Merch, where I make all my clothing, Marty McFlock, and now we're going to show you today how things kind of down there where you go. I am Chance the Warhol, and I make world music, music for everybody. The bass is hip-hop, the love is rock and roll, and the soul is just international music. Chance the dictator of a country, Warhol. You want to create art, the dictator of my own art. I'm actually a fashion designer first before a musician, I think, because I just love to create, you know, clothing. And the name of my clothing line is Marty McFly. Definitely a take on pop culture, one of the best films in pop culture, I think. And you're wearing Marty McFly right now? I am. Very good. Dapper, peeping pocket shirt. We were actually in the Youth Merch facility in partnership with Got Your Back movement. They're just an amazing company, a non-profit that helps kids in Africa obtain school uniforms. And I chose to work with them solely with my company. Just because, you know, it's deeper than just fashion, it's deeper than just a t-shirt. You also want to have a great meaning and kind of give that. And that's something that my parents instilled in me, is to help others, not just itself. Oh wow, it's all across the board, really. I would have to say no doubt to Jay-Z, to Pharrell Williams is probably one of the biggest influences that got me into music. My mom would always play records for me when I was younger. So I would get a little bit of a mixture of everything from rock to soul to Motown and stuff like that. But when I finally got to find music on my own, I feel like N.E.R.D., Nirvana and Jay-Z. Well, my first album came out in February 2010 last year. And it's called Japanese Lunchbox. It got critical acclaim with National Scene. It won Best Art Rap Album of the Year, which I thought was really cool and unexpected. That's kind of, you know, where I started up. Before that, I did a thing called Nobots, which is No Other Band Offices Sound, with a friend of mine, Ducco McFly. And it was classified as Cyber Rap, which was kind of cool, because it was like me rapping on electronic beats. And now I'm working on my new one, Silver Factory, coming out soon, August. Amazing, very musical. So be ready for that. I think it's going to be a concoction of just great music. And I also draw my inspirations from movies more so than music. So you can expect it to be an epic film. Things change. I mean, and Hip-Hop has always been an underbelly of Nashville, as well as like any other city from Detroit. You know, rap scene to like New York, it just, I think it all comes around. Every city has its time. I've been rapping seriously ever since I was 14, and the scene has definitely changed. I believe that Young Buck was probably the first big artist to ever break through for Nashville. And that kind of like probably, it was trend setting. Because at the time, like I said, nobody in Hip-Hop had any sort of like national buzz or anything. So I think a lot of rappers got a lot of hope when Young Buck came out. As an underground Hip-Hop artist, we used Categorize as like the backpack conscious rap, which really was weird because it was just different. But I felt like my music was way more diverse than that. And so I actually took a break from it, and I saw the indie rock scene movement just kind of cultivating and coming together. And it was just like this big, great movement. Soda like how Hip-Hop was in the 80s when it was like, and it's like natural state. And it was great because the indie rock scene kind of attached with the Hip-Hop scene and like kind of just broke through and took over the country music scene. So now you got like the diversity. You got Kesha. You've got Kings Leon. You know, you've got Hashire. You've got me. You know, it's just great because like I can perform with a band, a backing band. And like we can go and perform with a rock band, or we could be on the bill with Atalip Kuali or Kurs Love. And it's just a great, it's a great feeling to have because I feel like, you know, if you make great music, it doesn't matter. Music isn't a race. It isn't a gender or anything like so. If people feel it, you know, you'll get the open diversity of it and people will gravitate towards it. You can't really categorize it. And that's good. Because you know, why categorize good music? It's just, it is what it is. People will like it or they won't like it. So I think Hip-Hop is doing great in short for Nashville. It just shows your diversity because not only, you're not just one thing. And then also having a business and running my own business, you definitely become business minded. You definitely, you know, you go get your tax info and you know, pay your taxes and your business license. But you become more aware, you know, you're not just this creative mind. You're also somebody who's thinking about the business side of things and making sure everything in your stable is running smoothly. So I've definitely learned a lot. It's definitely opened up a lot more doors for me. Especially being a rapper, you know, because you know, most rappers don't. And that's where I probably got a lot of my influence from Jay-Z because he's probably one of the most talented rappers. But he's also one of the best businessmen. You definitely kind of take from that and you want to be successful so you have to be on your business. You know, a lot of, and it even goes, stems with the music because a lot of rappers don't have their publishing, which is ridiculous to me because I know a lot of them, they're like, you know, these YouTube sensations but they don't even know half about getting their royalties and stuff like that. And like that's the stuff that's going to get you paid and keep you going. Tunkor and Physical CDs pretty much right now. Also, actually I'll take them back. Also, Bandcamp is another outlet and it's all linked through my website, ChanceAwarHall.com and you know, it's really great. So, but iTunes is probably the beef of where my sales come from. I don't have a merch table actually. I wear my stuff to my shows and I send people to the store or send them to the website. I've always been the type of person where like every experience I've had with an artist, like I remember it more than just, you know, somebody just give me something just unprepared. So yeah, merch will be coming soon for the shows. When I did my album release party, everything that you saw on my album cover was available at my album release party. The balloons were set up at the tables, the lunchboxes were set up. So it was like, you walk in and you're like, wow, okay, we're in golf in Japanese lunchbox. This should probably be an amazing show. You know, it's not just something like you just going to a regular concert. It's like an actual event. I plan to do the same type of stuff with this new album because you just want to create different art with whatever you do. The iconic symbol is I was really bored at a job that I really hated and was doodling. And you know, when you're kind of down, you always think about the iconic smiley face. So I wanted to take a twist on it and not do anything expected because when you hear Martin McFly, you expect somebody to have like a DeLorean symbol and all that stuff. And I wanted to do something totally completely different and just do something simple and what's better than a smiley face and then replacing the eyes with two M's. And I was doodling because I was going to make those funny. It actually started off as a lollipop. It was going to be like a dumb, dumb sucker and I drew like a stem from where he is. And then I was like, okay, a lollipop might be too kitty. And then I just kept the smiley face and fell in love with it. And everybody was like, dude, this is cool. And I'm like, really? I'm like, it's kind of simple. They're like, no, it's perfect. So whenever you see that smiley face, you know, think of Chance the Wall and Martin McFly. He's kind of like Gizmo from the Grimmons. He's like just this cute thing that's always there, always watching. Something that you always want to keep with you in your pocket, you know? So don't feed him after midnight.