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The Start Of Apple Computer's Dominance In Education (Art Of The Sale)

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Published on Mar 10, 2011

Back in February of 1991, Daniel S. Mosier of ExecUtron Computers Inc. (now CEO of ExecUtron Development Corp.) worked with Apple Computers Inc. to establish Apple's dominance in the K-12 education arenas. These sales tactics developed by Mr. Mosier are still used to this day (some twenty years later), to promote Apple products into vertical markets of all kinds.

This video is an excerpt from a Sales Training video Apple made for their AESC channel, featuring Mr. Mosier...

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