Accenture and Specular Theory Create Interactive Vcommerce Experience “Behind The Style”





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Published on Nov 2, 2017

2018 VR Fest Award Winner for Best Branded/Commercial VR Experience.!

Accenture and Specular Theory have teamed together to create their vision for the future of virtual reality V- commerce. Behind The Style - an interactive VR story of a fashion shoot - seamlessly blends fashion, tech and vcommerce in a way that’s highly engaging, fun and natural.

Raffaella Camera, Accenture Extended Reality, Go to Market lead and Morris May, Founder and CEO, Specular Theory discuss the creation of this exciting new category of immersive experience for both brands and retailers.


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