 launch it this year which is where you get to see companies kind of compete to win as the best new startup I think it would be a way to say it and the winners of that competition were Velco and Johnny Smith is here to tell us about it what is Velco what is the company what is your product so Velco we create solutions for smarter and more personalized mobility the first market we're targeting is the cycling market because it's huge and we created the first connected handlebar that you can control through your smartphone wait a minute connected handlebar for my bicycle for bicycles so this isn't it's called a wingbar it has three main features the first one is a navigation system so you enter your destination on your phone you put in your pocket or in your bag and you have two block lights here telling you where to turn oh so it's gonna blink on the right left side he's got these these LEDs that are gonna blink to tell me I've got to turn left or right exactly what's awesome about it is that navigation system with light codes it's universal anybody can understand it and it's directly in your vision when you're riding your bike right right right right so that's also the problem of pulling your phone out and playing around and getting hit by a car that's 20% of bicycle I'm probably the one who had hit the car but in my case yeah 20% of bicycle accidents are due to someone watching at his phone while he's riding I would bet I would bet or her or her of course okay so that's problem one number one what is problem number two so problem number two is bike theft so if someone is trying to steal your bike you receive a notification on your phone you have the alarm turning on and then you can track live your bike so you can retrieve it anywhere in the world so you've got the GPS it'll tell you where it is but what is it about the smartphone technology that tells me that my bike is being stolen how what causes it to trigger that well the technology integrated in there is GPS GSM Bluetooth error 5d we even have accident remeters to detect an accident and send a geolocation point for your relatives so the accident thing that would be really big for me because I have a scar right here and right here right here when I fell on my bike but the accelerometer is what would tell you somebody's moving your bike when you haven't authorized it exactly okay okay so that's is that problem three problem two problem three problem three is being seen in the city and that's why we've integrated smart headlights that turn on and off automatically depending on the light outside oh that's fantastic because I'm always telling people hey your headlights are off at dusk so that that's cool what about from behind how do they see you from behind so from behind that's why we've integrated the technology of a smartphone is because behind that we want to integrate other accessories that will connect to the handlebar and that's why we're selling it to bike manufacturers to make it a standard okay that's that's a good idea because you don't actually need the smarts also at the back of the bike but to be able to talk to the back but the bike would make sense so I would think this would be really good for people who rent out bikes I know in Europe that's a thing right that's a huge thing and that's why we have a solution for that we sell handlebars to for example private bike renters you select a tour you try to visit Paris for example in two hours then the handlebar is guiding you through the city when the handlebar is telling you to stop you stop and on the app automatically you have the description of the point of interest look there's the Eiffel Tower yeah the Eiffel Tower and that could be a video a photo a text and yeah you have the history you know why and so that's really creating a touristic experience that sounds fantastic so in general so this is mostly your business is to sell to manufacturers and to tour companies not direct to consumer correct now we sell to bike manufacturers to wholesalers so you can buy your handlebar your handlebar in a bike shop or in a tech shop oh okay so that's so pretty cool so what is the name of the handlebars themselves wink bar wink bar and what's your price point on that two hundred seventy nine dollars that's not too bad yeah because more and more you have e-bikes for example and this it's true that the cost is getting higher and higher and what you can even do is plug your handlebar to your e-bike so it's free of charging oh that's nice i'm like oh yeah charging how do you charge it otherwise so otherwise you have a key you can take the battery off from here charge it at home put it in back and that's good for three weeks oh that's fantastic and is this on the market yet or soon is in uh is it in france where is it so this product will be launched on the market in two months two months in europe and then we're coming to the u.s at the end of the year all right fantastic so if people want to learn more about the velco blink bar blink bar is that right wink bar wink bar he told me four times wink bar uh well how would people find more out about more about it yeah they couldn't go on our website www.velco.bike and they will have all the information needed velco.bike how do you know that was a top level domain that's awesome yeah it is all right thank you very much johnny thank you for your time thank you for your time