 All right, so let me just rant for three minutes about fame or this general idea that we wanna build bigger, bigger, bigger, bigger audience, which is why people get drawn into using TikTok or using Instagram reels where it's easy for your thing to go viral. And I get it, it feels cool to be so popular. But I've been, I've had a little taste of fame. I had an email list at some early on in my business. I had an email list of 13,000 people early on within the first three years of my business, 13,000 email subscribers. And I'm like, oh my gosh. So what ended up happening was that I just got a lot of requests for my free time. I got a lot of emails that I felt pressured to respond to, got a lot of social media messages and things like that. I'm like, fame is not what they cut out to be because with fame comes a lot of unwanted attention. They're like, we don't even think about this. It's like, do you want fame? Well, yeah, I want fame more than not being known by anybody at all. Okay, I understand that maybe fame is a secondary option to being completely obscure and having no business, no clients, nothing. But there's a third option, which is sort of like maybe 5% of the way to fame or 10% of the way to fame. Like that's actually a really nice sweet spot because, and that's where I, gratefully that's where I am today. I have 8,000 Facebook followers. I have 6,000 Instagram fans, like 15,000 or whatever, I don't know, lost count YouTube subscribers. Like I have just like 5% of fame enough where I have a full, I've had a full waiting list for six years. I've had a client waiting list always. And it's never, the client waiting list has not gone down for six years. It's only gone up. So I was like, that is, this is where I want to be. Like it's interesting, someone else, someone invited me recently to be interviewed. It was kind of a spiritual audience and I turned it down. And it would have been a pretty good size audience. I turned it down because I'm like, thank you so much. I'm gonna buy your book. I'll support you in other ways, but I don't want to be seen by your audience because I don't want, I only want to grow an audience now. Like the next 1,000 people who follow me, I want it to be as perfectly tailored to what I do as possible. Because if the next 1,000 is just a broader audience, I'm gonna get more direct messages, gonna get more emails that I feel pressure or guilty not responding to, it'll get more comments from people. And also when I run ads to my warm audience, which is a core part of my ad strategy for Instagram, Facebook and LinkedIn. When I run ads to my warm audience, if my warm audience is large and broad, I'm just gonna be spending more money into the wind, throwing money into the wind. Whereas if my warm audience is small, medium, but targeted, I'm getting client inquiries all day long with that kind of audience. So, it's like, I don't want to be recognized when I walk out on the street. Please, keep your physical distance. Good for the pandemic. It's like, I want to stay anonymous as much as possible, except for the people who want to hire me. That's it. It's like, let's think carefully about this. We don't want more people. We want the right small audience. Like that's the ideal lifestyle, right? It's like, why do you want a giant audience? I mean, the reason why I could think of wanting a giant audience is two reasons. One is you might feed your ego and that's not necessarily a good thing, right? But second thing, it's good for business only if your primary strategy is to get sponsors, sponsorships. Like if you want to sell beauty products or sell whatever, could be software, could be anything. It's like, you want a giant audience because the people are like, oh, you only have 100,000 Instagram followers? Not enough for our company. Or yes, then we'll pay you $30, $50 for sponsored posts. Maybe at that point, 100,000 people. Maybe you get a few hundred dollars for sponsored posts. But it's like, yes, you can make a few thousand dollars a month with hundreds of thousands of people in your audience. But think about all the direct messages you have to sort through, all the comments you have to sort through. It's like, oh my God, you give yourself so much more work. So it's like, that's why I want a small audience but that's really targeted, which is why running ads is so useful because running ads allows you to target instead of just letting your thing go viral and like having a bunch of random people follow you. No, no, no, we're reaching just the 50,000, just the 30,000, just the 10,000 ideal people. It's wonderful. It's really great, great business, waiting lists and you don't have to respond to it. Like my email inbox right now is completely clear. And my email inbox is clear, zero. I've almost, at least three times a week but almost every day, my email inbox is totally clear. I love my lifestyle. It's like, I don't want more people. I just want the few of you who are here, that's it. So I hope this is helpful as another perspective to the typical marketing more, more, more, more, more. No, it's not more, better, better, better, better, better and we'll have a better lifestyle that way as well. I want to thank Gregory, one of the nine folks who are here live, thank you. This is great, great size, right? Gregory wrote, fame, F-A-M-E is focus on ancillary metrics exhaustingly. It's exactly right. How many likes did I get? How many followers and how many, whatever, comments. It's like, no, I just want the, if I have only 10 followers and they support my business and my lifestyle, it's great. I could focus on deep relationships with 10 people. That's amazing, right? Now, usually you need more than 10. Usually you need, like I said, if you have somewhere around 1,000 to 10,000 and they're not just from random people, but 1,000, 10,000 mostly true-ish fans, maybe out of the 1,000 fans you have, like 250 are true fans and another 500 are semi-true fans. And then maybe you have the 250 that are like ish fans. That's starting to be a full-time business. You know what I mean? And then you keep growing from there to where I'm at now, it's like 6,000, 8,000. It's like, okay, I have enough, I have enough, I have enough. When I run ads, I'm mostly nurturing my warm audience and building deeper relationships. And just by, you get to a certain size and word of mouth really starts to take off. I mean, you think word of mouth is, all you get your business now, you have no idea. Like once you get to a certain size, word of mouth just starts taking off and you almost can just step back and go, I'm always getting new email subscribers without doing almost anything because it's like just you get it to enough critical mass, then you get enough referrals starting from there. So hope that helps.