 your guy. Maga. Me. Many people. What did you post on SoundCloud? And how he blew up. What did you post on SoundCloud? Why did I listen? Yes. And how soon do people start listening instantly? How old we let me I was 18. Yeah, you graduated high school. Yes, sir. The night it was done, I was like, let's just fucking put it up. What's the worst that could happen? How weird is it that like all of a sudden kids started passing this thing around to the point that you were getting like a million streams in a month? It very much had to do. He's an Atlanta guy named Fat Man Key. And he was there at the studio whenever I dropped it. He was buddies with Wiz. And what does Fat Man Key do? You put it up on SoundCloud. He tweeted it. He sent it to Wiz and then it just went fucking nuts. And then like all these guys walkaflaka, like everything like people I had fucking looked up to for so long were just like FaceTiming me in the middle of the night. And I was like, yo, what the like, this shit's crazy. What did you post on SoundCloud? Why did I listen? Why did I listen? And how soon do people start listening hours turn for such an innocent question? That was just so funny. What did Fat Man Key do? That was hilarious. But it's so interesting to see this and we can go like we can slice it down to so many ways. But I remember one post Malone blow it up and you know, I think there was some industry playing conversations by some people around him one way or another. And my thing that I did have, you know, I'm not big on the industry playing thing, but the thing that I did have was he didn't just post this shit. And Wiz Khalifa knew about it within 24 hours. You know what I mean? That didn't make sense to me. Yeah. It's no why nobody would. Okay, you can tell me it's the hottest song in the world. It's no way like it works like that. So it's like he had to be connected with somebody with some people. I didn't know exactly who the people were. But I knew that it was more than just oh, I made a dope song. I threw it up on Twitter, Twitter of all places in the way my rally worked. Nah, it's like that didn't make sense. So I'll start with that statement. But I want to hear what you got to say. No, I mean, first off, you know, shot a key rocker key, especially will allow the SoundCloud artists of that time. He was always like the secret puzzle piece for a lot of them that I always wonder if we only got to hear about it because we were here in Atlanta, you know, so you know, the the information hits the streets a lot faster, but it's like, bro, from like, I mean, now we know a post Malone. So like people like Lil Yachty, fucking Rico, Nasty, Uzi, Trippy Red, you know, some like a lot of really early, like SoundCloud popping rappers, bro, like he had a hand in there somewhere. So it's crazy, bro. You know what I'm saying? Like he's been he has some some great A&R roots, you know what I'm saying? Or great A&R skills. But the second thing I think about what this is, it's so funny how like that a lot of things that we're doing at that time were just like really early stage influencer campaigns. You know, like that was pretty much like an industry influencer campaign, right? Like he tweeted it. So Wiz Khalifa would see it and then he would tweet it and just spread from there. But like they didn't understand it that way back then, because I remember this was around the time when I was managing the rapper I was managing. I remember us looking at post Malone popping the time like damn like, like you said, like how did he do this shit? And literally the very next day, all these different celebrities are posting it. And then it makes sense is like you have this person behind you that knew all these other celebrities and people and influences in the game that could help you spread out. So it looks like it's moving a lot faster or actually it moved a lot faster than it would have organically if you were kind of doing on your own. So, I mean, that probably really just strengthens his industry plant argument. Just, I think not from the level that people were thinking of it, people tend to think of the industry plant argument as like, oh, you know, it's just music exact with a lot of money and power helping you out. But like, what if it's just another artist that has a lot of other pop and artist homies that just like you, you know what I'm saying? He just like how many times have you heard that story? Artist A likes artist B and tells all his friends about artist B and they all help that artist blow up just because they fuck with them. That's what this sounded like to me, you know? Yeah. See, and that's the thing, you know, that's part of why like that industry plant stuff gets my nerves because people, the idea of it is like this super orchestrated thing, right? Like, we're in a room, a dark room with some hoods on with the map on how we gonna lay this shit out and trick the world. And then bam, there goes the artist. It's like, it's not that dark. Like, there might be, okay, you can connect some dots because there's somebody in the industry that knows this person and they do some stuff, but also that happens all the time and that just doesn't work out like that. By the way, so much of the time, most of the time, by and large, not even close, but it goes back to the importance of relationships, right? Connections. No matter what, how long you move and how strong you are at what you're doing, you're gonna need connections. And I don't even think that's just a music industry thing. Let me take a quick second to say, if you're an artist trying to blow your music up, or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. 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So the more I look at the game and research and get a vibe for different aspects of wealth and growth in different industries, it's always like, okay, the smart people just have other people that they can fuck with. Because what they say, hey, if I'm the only rich person, if we all rich, you know what I mean? I got a squad with me. So that's, I think, one, it brings me down that path. But just to simplify it, relationships, man. You can, just knowing some really dope people, just really dope people don't have to be this, this super duper, I'm trying to trick the world type plan, you know, a couple of dope people, they can get you in places that no one else can get in, not even being super like, like, strategic about it. It's just like, oh, yo, homie, like pull up X, Y, and Z, because y'all are cool. And then all these other people happen to be there because they're your friends and just like serendipitously, other things happen. A lot of stuff happens like that, right? Yeah, yeah. I mean, that's like the secret part. Well, I guess it's not really secret, but like the hard to quantify skill in the industry, right? Like how, how lucky are you or how often are you able to put yourself in those situations, which is usually much easier to do for artists, because artists, y'all can always use a whole creativity, you know what I'm saying? I like your art, you like my art thing to get into the room that I think makes it harder sometimes for like people wanting to be like business professionals. But then on the opposite, I can see sometimes it's easier for us because we have a thing that we can offer, we can, but hey, like, invite me here because I can do something for you. It's not abstract on what I can do for you. It's very concrete. But I do think that's a very underrated superpower is making friends in the industry, getting yourself in, in, in rooms with certain people, not even just because you think the art itself is going to be super amazing or a groundbreaking, but just because like, hey, you realize this person has a network that could benefit me in some way. And maybe I also have a network or some skill set that could benefit them in some way. And, you know, the industry is small. Like a lot of what I've learned just going through the music industry is a lot of times people you want to get in contact with really are like one introduction away from somebody that you might already know or kind of know, right? So then it just becomes about how many friends am I making that are going to vouch for me in front of people that might hear about me from three or four different other spaces. So the way the vouching is a little bit stronger. And just like my name spreads out a lot quicker, right? Or I get in front of these people who do make these magical moments happen for me a lot faster. So that's how I look at it. But it's dope to see. Like I said, that I think a lot of those SoundCloud rappers at the time were getting that industry plant label when really they just were people that were just made friends with other artists, you know, saying some way, shape or another. And it really was a artist like helping each other pop off. It wasn't really like any people like that. And like, I think that was part of the time when we started to be able to publicly see like artists like clicking up together, you know, saying like off the internet and stuff because socials were becoming a lot more powerful. You were seeing a lot of SoundCloud artists are a click up and things like that. So we got to like see that happen in real time. Like, oh, this artist knows this artist. Now it makes sense on why this artist got this look in Atlanta, right? Like he was cool with this underground Atlanta rapper this whole time that had you know, whatever type of pull out there. So I think that era was when we started to be able to like see it see the lines because you could you could see them post a picture with somebody and then go look at everybody tagged in the picture and you could draw the conclusions right and put the line together. So like now to that I don't think that's not it's not a surprise now. It's like it's no surprise or sometimes learn like oh, this artist was friends with this other artist way before they started popping off. It's like, no, that makes sense. You know what I'm saying? Like they got somebody got you in the game. So, you know, shout out to Post Malone for being not early because I don't feel like he was he wasn't the first. No, maybe not early. I don't know where I'm looking for a head of his his tribe. Maybe I don't know if I can say that. They don't feel right saying that a lot. Yeah, I don't know what to say that. I don't have any rebuttal and I don't have any clarification either. I'm gonna I'm gonna just let that rock.