The theme of Design Currency 2010 is 'Defining the Value of Design'. To promote the event and play off the ideas of currency and value, we designed and printed over 2200 custom bills and fed them through a money counter to create this animation.
Rethink: Creative Director: Ian Grais Art Director: Todd Takahashi Copywriter: Keri Zierler Designer: Jeff Harrison Designer: Rory OSullivan DP #2: Chris Nielsen Broadcast Producer: Laura Rioux Print Producer: Jim Leith Account Manager: Jillian Yaehne
Giant Ant Media: Director/DP/Editor/VFX: Jay Grandin Director/Animator/Editor/VFX: Todd Smith
Wave Productions: Audio Producer/Engineer: Brandon Edwards Original music by: Brandon Edwards Illustrator: Jeff Burgess Printer: Total Graphics