One of the best ways to generate free traffic to your website is to gain high search engine rankings for specific keywords related to your site. This is easier said than done because it takes time to achieve high rankings particularly if you're in a competitive niche plus the search engines constantly change their ranking formulas. Ranking strategies used previously to increase your site's rankings may no longer work.
Why do search engines constantly change their ranking formulas?
When a person does a search for a specific keyword and doesn't get the desired results they'll get frustrated and conclude using that specific search engine is worthless. That's why Google and Bing are constantly competing with each other to return the most targeted results to their users.
What are the top 10 search engine ranking factors?
Google and Bing will never reveal ALL the factors included in ranking websites however here are the main 10 major factors for gaining successful rankings. Keep in mind you need a balance of these factors as using only one will not achieve success.
1. Quality content
Content is why the Net was created. If you offer content that solves people's problems there will always be a demand for quality information. Recently Google penalized websites containing low quality content so always make sure it's unique and offers value to your readers.
Do your keyword research before writing any content. Look for keywords that receive a large amount of daily number of searches so you're sure people are using these keywords to find information. Search engines won't find your website if it doesn't contain keywords people are searching on. Use Google's free keyword research tool to begin your research.