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Published on Sep 26, 2012
Actively engaging salespeople with your CRM and social enterprise investments is one of the biggest productivity challenges most large companies face, but is essential for positive ROI. In conversation with FirstRain CEO Penny Herscher at the Dreamforce 2012 Conference, GE Capital's sales execution and excellence leader Steve Kozek discusses how his company is addressing this challenge through an innovative and compelling customer intelligence solution based on the best practices of their most successful sales executives.