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Systematically Test Your Business Model Through Experiments

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Published on Mar 20, 2013

Running experiments is "the" key activity in a Lean Startup.
But running effective experiments is actually quite hard.

It takes discipline, objectivity, and a healthy balance of curiosity which requires holding strong opinions weakly.

Once again, there's lots we can learn from the Scientific Method in terms of the fundamentals of proper experiment design and execution.

That's what I'm going to lay out in this next video.

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