 We're here at ITU Telecom World 2013 in Bangkok, Thailand, and I'm very pleased to be joined by Mr. Reza Jafari, who is Chairman and CEO of eDevelopment International, and he's also a Commissioner for the Broadband Commission for Digital Development. Mr. Jafari, thank you very much, Dave, for being with us today. Thank you for having me, Max. I'd like to start off by talking about this year's events theme, which is embracing change in a digital world. And I'd like to ask you, where do you see the biggest opportunities in that change for the industry, for society, and what are the biggest challenges? Well, the biggest challenge and the opportunity almost at the same time is the fact that while we are transforming our own industry, the ICT industry is going through a major transformation, at the same time we are obligated, we are also involved in transforming many other industries and sectors of the society, because the ecosystem of the ICT is enlarging and getting bigger every day, and our contribution to the betterment of the life and the betterment of the society is going to be through our contribution to the ecosystem that is changing almost every day, but we are the engine of the change for that transformation. And can I ask you, how do you suggest that the world embraces the change? In many areas, although embracing the change is an important element for us to move on, in other areas we need to lead the change, and we've been doing it for many years, we've felt behind. First of all, we need to make sure that the access that we've been talking about for many years, it is becoming more and more available. Mobile broadband, mobility and social technology are becoming more and more available to the developed world, but the developing world seems to be still falling behind. We need to make sure that happens. The second dimension of it is the affordability. So access is there, but can they afford it? The second part, of course, the affordability comes in that we need to create the public-private partnerships that I mentioned in such a way that makes the access more affordable. And the third dimension of it is the content and access to local content in such a way that the applications and content are addressing specific needs and demands of our customers. And finally, I'd like to ask you, what in your opinion is the value of attending events such as ITU Telecom World? Well, ITU Telecom World again, and ITU in general, as a mission, the world is becoming more and more complex. Our industry is trying to make that complexity to be simple and simplify that complexity for our end user and our customer. At the same time, ITU and organizations like ITU, international organizations, as well as professional associations like GSMA, we all have a role and responsibility of making that transition from a complex world to our customers to make it simple. So any time that they choose a device, any time they choose the connectivity, it becomes secondary to them when they're using it for applications and content that seem to be the closest thing that they wanted to do. Reza Jafari, thank you very much indeed. Thank you for having me. Thank you.