 We're here at Wicked 2012 in Dubai in the United Arab Emirates and I'm very pleased to be joined by Tom Phillips who is Head of Government Affairs for GSMA. Tom, thank you very much indeed for being with us today. Pleasure. I'd like to sort of by asking you about GSMA and what GSMA does basically? Well, we're the global trade association for the mobile industry worldwide. We represent the interests of all our members of which there are over 800 now. But not only do we represent the interests of mobile operators across 200 plus countries, we also represent the interests of vendors and the broader ecosystem of mobile as well. And GSMA's presence here, what are you hoping you're going to be seeing out of this? Well, I mean we've got a number of things that we're keen to track here and engage on with the different delegations here. Overall, our main theme is to ensure the right positive environment for investment for mobile globally. Light touch regulation, competition focused policies and over archingly though, we want to see a good strong investment climate underpinning the work of our members in all our different markets. So we've had a number of days at the conference now. What have your impressions been so far? Pretty good. I think it's starting to build momentum, which is good. We're a few days in, as you say. The dialogue has now started to focus on some of the key areas that we're particularly interested in, one of which is roaming. I mean, one thing that characterizes the mobile market globally is roaming, of course. It's unique and the value is huge for people to be able to move from country to country. Not only voice, of course, but data now as well, very, very important. So we're focused quite a lot on that roaming market, making sure that that remains open, competitive and attractive for investment. And are you optimistic with regards to the outcomes of this conference? Yeah, we're optimistic. I think there are some hurdles to get over between now and the 14th. But yeah, we're optimistic. I mean, light touch regulation, as I said before, is the key. I think one concern that we really do have a slight issue over is the regulation of prices. I mean, that's always a last resort for us in any market and certainly at a global level is absolutely the last resort. Mobile has always been a very competitive industry and we like to think that it should rely on that competition element rather than coming in on price regulation. So that's probably our key one at the moment. Is there a key message that you'd like to deliver to our uniquely influential audience here? Really that mobile has transformed not just the telecoms landscape but the economic and social landscape of, I think, every country that's represented here. And it's done that with huge investment, innovation and first and foremost, competition over the years. And I think that's the landscape that we hope continues to thrive. Competition, light touch regulation into the future. Tom Phillips, thank you very much for being with us today. Pleasure, pleasure.