 Hi, thank you, Hannah. It's a pleasure to be here virtually in Europe. Our enemy as a whole. I'm actually from Europe originally So it's nice with COVID. I haven't had a chance to get back and I'm originally an assets boy But I hope Those in the UK don't hold that against me too much And I know this has been an incredibly unprecedented time With you know complete lockdowns working from home facing a lot of challenges across the board But it's been really interesting for us to see how actually important the web was kind of gave us a bit of a kick on I'm just like wow this ecosystem Is vital And so I just want to say thank you Because we really think it's it's all of us together that are building this web And as google we want to do everything we can to be the best possible partner To help you And we actually think the web is really different We think that's a good thing We don't think the web is just about kind of you know copying other platforms I really think the web is free It allows you to dream build monetize it in your particular way And I think this is something that's really special about the web We love with the user experience That the web is so fluid users are able to literally surf the web get instant access With zero friction It's trustworthy by default from the beginning of the web if you know we have to be safe on the end of this click We're not downloading software in the light So we have to make build safety in and just make it this lovely experience as you kind of traverse the web And of course it's ubiquitous. It's everywhere. It means that when I share something to you I know it's going to work. I don't have to think about like oh I'm in clubhouse. Does that person have the ios app for it? I can just send it over and it just works You think that's really really important Now what are we doing to kind of take this you know high-leveling that makes the web so Kind of special for us and improve it together You're going to hear today. We're going to talk about a bunch of these themes We think on the user experience side is super important for us to make the web as frictionless as possible That then plays into that surfing the web So we're going to talk a lot about core web vitals page experience identity pains all these pieces that enable a low friction web Then trust is obviously really important and is very top of mind These days, so we're going to talk through what are we doing and what's our point of view on making the web Private by default and secure and then capabilities. It's not just about making things fast It's making things really powerful everywhere. And so talking about what we're doing there which is really exciting So on the friction side, you know, we talk a lot about building this, you know instant web And this is what we're really trying to drive to when we talk about getting low times down That's only part of it. We want to make this as instant as possible We want to get rid of all jank in the UI We want to have this like beautiful smooth seamless experience And then we have transactions as a part of this How do we just really make these seamless and trustworthy transactions? So a user can come in and they can convert As quickly as possible, which is good for them And also good for you on the business side Now we're going to talk about core web vitals and how we really want to give you all of the tools to measure what a high quality Experiences and we've talked about this in the past and we're going to go deep into it And excited to get your questions on that today Um, you know, we're not quite at io yet But I thought maybe it's time for for a new metric that I could just kind of Seed in there for you because we always want more metrics to To go after And so the new metric that i'm proud to announce today is time to tasty Actually, i'm kidding. We're not giving a new metric Hopefully you've got the memo that we really want to work closely on how we deliver these new metrics and make sure they're Very valid. You're a key part of the journey with metrics I'm making sure that we validate the business impact But this is actually something that I that I think about a lot if not getting just So obsessed just with each individual metric, but really thinking about The overall experience and then as we offer you a platform We want to give you the ability to build something very tasty as quickly as possible We don't want you to have to spend any more time than you need So you can focus on the the features that you want for your users And I think this is kind of the balance that we're trying to work to at the moment is how do we deliver taste And nutrition at the same time Right the users don't come in and to a restaurant and ask for the nutrition labels They're looking for really tasty food. So they're looking for these great experiences that you can deliver But it's on us collectively to like deliver that in a package that's going to be As healthy as possible for them So this is why I think it's so important for us to focus on the user experience here Now trust as I said privacy is very important at the moment. It's another key part of quality And this gives us a chance to kind of rethink the platform and a chance to do better You know a lot of the trust work That started on the web started very low level You know with cookies and things like that that were just very generic now We're able to build purpose built right? So this is a way we think about evolving the platform is we have low level Primitives we see how you use them and then hopefully we can up level and give you Capabilities that are actually better fit for your actual needs such as the conversion measurement API And again, it's really important Uh, that we're not just trying to build a web that you know, maybe loads fast, but it's kind of boring Right. We want a powerful web We want you to deliver the best possible experience that makes the best use of The devices that your users have all of their capabilities and we recognize that the web is a real spectrum Um, yeah, it's not just this kind of general platform where there's there's uh, you know, just some documents on it Um, there's a world of publishing which has unique needs. There's a world of commerce that has unique needs There's productivity and apps And we're really spending a lot of time Thinking about like what are the capabilities that we need to deliver? For your particular vertical, so that's a key thing that we want to learn from you It's like what what are the needs for your business? And we bring in machine learning really to the web and you're going to see there's a lot more At iO and the like too and so we really want to understand your use cases here in particular I've been working with the tensorflow team On how to not just build, you know, kind of like the fun demos That you you see a lot with like, you know, capturing body positions and things like that which Are really core But also tying into again your particular use cases and when you're able to get all of the models Bring them down use them directly in the browser I think that's going to unlock a lot of potential as well for you really excited about that And then to finish up, we just really understand that we're in this together as an ecosystem And so there's uh, it's not just about google obviously. That's one of the things we love about the web It's not our platform. It's our collective platform And you represent a lot of the critical components and there's a lot of partners that we work with that build infrastructure That's really important. And so it's it's very very vital for us This is why we work a lot with the cms is cv n's and and other folks that are in their commerce platforms How do we work together to build the content for the end user? And we understand that you know platform is all about the the value that extends to you And into how you use it and so this is why i'm so excited that we'll put this on to learn more from you Obviously, we're going to be sharing a lot of information too But i'm very keen to understand your needs so we can take that back to the team and evolve the platform together Thank you so much