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Behind-the-scenes of "Chores": Newcastle’s failed attempt to infiltrate a snack chip contest

Newcastle
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Published on Jan 7, 2015

Newcastle can’t afford big game airtime, but a certain snack chip brand can. So we made an ad for them. That’s mostly for us. This is a behind-the-scenes look at how we didn’t quite pull it off. See the original submission here: http://youtu.be/2ULiauoHeeI.

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