 Thank you Yes, I'm really happy about Being here and being able to talk about something that I'm really passionate about and that is content and design So my topic today is going to be or I hope that after my short lightning talk you will understand why you need a content designer and what does a content designer do and Probably also what are the benefits of having having a content designer for the project and the client? I'm not going to talk about me But you can find me at Twitter and LinkedIn And yes, I'm going to talk about content designers. I could be talking about UX writers copies content strategies and so forth, but I think the word content designer is Describes the best what we do So why do people normally come to your site or app? Because of awesome code because of great UX or because of beautiful visuals Well, they are of course all really important, but They are probably not the Because people come to your site they come for the content Good content great content even and I think it's actually impossible to design a great user experience with bad content Content is king. We've been we've been hearing this kind of phrase At least a decade. I think it's what it was really popular in the early days of content marketing that's and Some advertising agencies maybe still use this kind of phrase and Content first this should be more More familiar to you at least I've heard it many times in different podcasts read in different blockboss and so forth and We always like to say that we do design content first But are we do really doing so and can we really do so? When we think of our normal design process, I think it normally looks like this We do you resort research and discovery normally a designer Is here in the beginning the visualized decide prototype we test Sometimes we are coding when the when the content comes in And I think this is a quite familiar design process for you and and it sometimes Happens to me also and if we design like this, then I have to say that Yes, we we really do have a problem And I'm going to highlight two of the biggest problem problems That will come with this kind of design process Well, first of all The content designer needs to understand all the same things as the designer and if the content designer comes to the process Later on He or she or actually I am going to start to ask all the same questions as the designer I want to understand user needs user problems I want to understand the business goals and I want to understand the context where we are designing Plus I had some more questions. I would like to hear how people are talking about they problems and and Needs what kind of vocabulary they are using or what kind of terms and When I come in later in the process and start to ask the same things as the designer has already done well, that's makes me a really annoying teammate and The other big problem. I think is what I like to call a lorem Ipsum We do a lot of design with lorem Ipsum and what's the problem with that? Well Let's imagine that here's an event teaser in your landing page it looks quite neat Sorry, it doesn't show really good, but you can imagine it. It's designed with lorem Ipsum It looks nice. You can have like two or three those on your side and then comes a template text or probably something that's Designer has visualized it looks good, but if there hasn't been a content designer if there hasn't been someone who talks to the stakeholders and and so forth It probably in a real life is going to look like this. Well a horror case on your landing page The other one The other problem with lorem Ipsum is that if you do you testing with lorem Ipsum or template text if you say to your users that hey, let's let's imagine there's a nice article or Here's a CTA and so forth Well, what kind of test results are you going to get if you if you test with lorem Ipsum? I don't think that your test results are going to be really good So my suggestion is of course that you take a content designer within the design process from the day one. We have lot to give During the whole whole journey Let me take an example. I think slack is something that we copy writers and content designers love to use And there's a reason why we love these brands so much They are consistent since the way that they talk have has been designed with a care from the day one and They have a unique way of saying things and They are not just Entertaining and funny. They also know what they are talking about. They had this business side of things So the benefits of having a content in the process from the beginning on is that your site speaks the same language as your users If your users are for example talking about Buying a house you you are not going to talk about them About taking a loan you've been testing your site Oh Sorry Don't know what to do now Yep You've tested your service with the real content and you know it works and Because because you know it works. You're really happy to market your site because when when people find it They will be more than Delighted they are even going to love it I think a lot of times you put a lot of effort in content of Some kind of marketing concepts and so forth. So you are marketing something that's when people find it They are going to be like Same old same old, but we want people to love The site and the product itself and not to forget The content answers to your business needs and drives your goals the goals the contents in the site Drives your goals your sales and your business But I'm not saying that content is the king or content should come first I don't even think that it's possible to have Design process where where we have all the content and then we start to design Or maybe maybe that kind of sentence is some kind of artifact fact from the time times when people We're having more like a waterfallish Projects So yes, this is this is not my my idea of a good design with content. I Think that the collaboration between a designer and and content designer is the key Doing doing content without design and doing design without content. It's just impossible the great user experience or customer experience is is Not possible to design without all All the skills involved in in the team So I think design content tech and analytics should be working Or doing a great collaboration so My final thoughts and some takeaways you should in my Opinion take home. So next time when you start a Project Take a content designer in the team from the day one This was kind of obvious and taking a content designer in the day in the project from the day one We'll save your time money and everybody's nerves and Always we be doubting if your client says that they are going to deliver the content on time I've seen it so many in so many cases It's not going to happen You will have those empty pop boxes when you start to go code and this is the alert Signal that you have you should call a content designer And my final thought Even if you're a great Great writer doesn't always mean that you can write in a digital context This relates to the other thing that that the client says that oh, yes They are going to deliver the content and then they are going to say oh, we have communications We have marketing and they can write the content But writing in a digital contact context is a skill have having a real really good customer experience with your content is A skill and that's why you should bring a content designer into the project so I Was he really happy happy to be here and to be able to talk about content and I'm also really happy to share thoughts with you during the lunch break and And in the evening. Thank you so much