 And we hear the ID Tech Egg show and hi. Hi there. How are you? So who are you? My name is Ashok Sridhar. I am business owner of Printed Electronics at Classic Stripes in India. We are a leading graphics printer. We have been doing this for the past three decades and recently we have moved Printed Electronics. We are combining graphics and electronics like what you see on the table and like that. So what is that? This is actually a so-called decal for a motorcycle. Beautiful printed graphics but on the back you have EL, Electro-Luminescent Light being printed as well. All in the same setting. So in a single film all flexible and conformal you get a full functionality. Graphics plus lighting. That is lit up over there that can be applied on a motorcycle part that enhances the brand value. So it just can blink. It's also good for safety you know. That's also good for safety and it can also be as you can see over there formed to create a 3D shape. So all these things you see they are projections from a flat surface that enhances your brand appeal. What do you do there? Right there is this actually again very complex printed graphics multi-layered screen printing to create the effect you see here but on the back we have the EL lighting, Electro-Luminescent Lighting. I can flip it over like so. Have a look. This is a circuitry that emits the light that shines through this graphic. That is of immense value for advertising in a supermarket or a Mormon pop shop or whatnot. That just attracts customers like flies to the light if I may say that. So you say many years of experience in doing printing. Right. But what kind of printing? So we have been doing printing of graphics for 35 years now, mainly screen printing. Roll to roll, sheet to sheet. We have more than 40 screen printers and we actually supply 75% of motorcycle decals in India. We are the largest manufacturer of motorcycle decals in the world and now we have moved to electronics where we combine the printing expertise with electronics assembly to create functional surfaces. Graphics plus electronics in there. There's a lot of motorcycles in India. There is actually 21 million this year. Just in one year. Just one year and we decorate 75% of them so you can imagine the scale of the operations. So it's a big priority to expand it to this whole new world right here right? Absolutely because customers want the graphics of course but the next generation graphics is going to speak. Speak as in it should be communicating a message whether it's lighting or sensing or even actuation. They are called smart surfaces and that's where the world is moving to and India is no different. Alright. So you're expanding your like you were saying in this other video we just filmed? Yes, we are expanding in the US, in Europe and of course India. India. Cool and you have a whole team here at the show at the Aditya Tech show? Yes. Maybe you can... Yes, so we have our GMD here, Sameer Musalli. Sameer, why don't you join us? Yeah, maybe you can stand right here just need the microphone and with this with this part. I'll just give you the space so you can sit and have a chat. So here's some other demonstrations of different parts you're doing right here. You want me to speak on that? So what we have here is again a multi-layered 3D format of the EL-based graphics, some sensor-based occupancy sensor-based technology which we're kind of looking at for the automotive space. What you have down here is more of the NFC tag integrated to your logo which gives a lot more information. You can have your manuals, your guide, your caution stakes, serviceability centers, stuff anything that you want as information can be integrated in the NFC tag. Below what we have is looking at more from the heated integrated into the mirror pillars along with the LED. Yes, we don't manufacture the mirror itself but it's the heated sensors what we kind of do. So we're just kind of showcasing a capability since we've already been in the automotive space but now as Ashok must have mentioned and we are now moving into a forward integration direction going towards planet electronics. Since we've been in the background of let's say screen printing for over 35 years this is just a forward integration easy business for us to really look at and being in India it's a big, big, big consumer market and that's what we want to focus on and being in India but looking at ID Tech and looking at global partners to integrate with and do business across global. Can you introduce yourself? I'm Samir Masali I am the joint managing director of a stock group and classic stripes. So how many possibilities are right here? How many things are gonna happen in this area? In this area for printed electronics. How much are you going to be doing? It seems like there's a lot of opportunities right? So yes for us since we started off with screen printing and automotive business for us looking at capacitive touch, looking at occupancy space sensors, looking at dial products if you see across that's more capacitive sensors, FSR sensors, if you see there's EL based dials what you kind of showcased across 2D and 3D based dials as well which we want to get into. So has it been this show ID Tech show? It's pretty pretty good since the first time for us here and we have got a good consumer response as well as a lot of local response from a lot of players across a lot of inquiries to strategic types as well and that's what we came here to see is understand the market and kind of do a lot of strategic type partners have a look at what's out there and for us is how it's been impressive for us to look at last eight months and be in this space but that's what people have really noticed about us and we're here for the long term and you're here to take over for some place. Because it's a lot of motorcycles for example one that's one of the markets and there's a lot of potential for motorcycle sharing or being cleaner motorcycles, electric motorcycles, it could be solar stuff happening, a lot of opportunities. Yes so India is the largest space for two-wheelers as such right? As a shock went to the 21 million motorcycles all annually that's just going to go to 30 million in the next five years and the big opportunity for us lies in that space because we already deal with the automotive customers directly and we've been in touch with them the last 20-25 years. Yes as you said electric vehicles, aesthetic value, more logos, illuminated signs, wireless products on the logos, NFC tags, capacitive touch, advertising purpose, dials that says which will be used in not just two-wheelers but even four-wheelers as such and that's one of the segments we want to focus on but then definitely looking at consumer durables let's say marketing a retail channel as well as what we want to focus on. And the sharing economy, the green future, a lot of things that needs to be addressed right? Right the application of let's say pre-rendered electronics is limitless it's something which only once we start using the product and understanding the products is where the application starts happening across right now it might be too nascent but let's say over the next 10 years green revolution and green technology is going to take over and that is where the industry is going to head across. And this is an opportunity for you to actually make it happen? Yes there's definitely an opportunity for us being here being in United States at ID Tech and being in ID Tech show is going to give us that platform to really look at what's out there.