 What's the artist name? Is it ice something? What's the girl who got like the throwy hair? She's someone who's doing the PR strategy, right? Oh, I spice I spice like break break that shit down man. So the strategy of what she's doing Just the game you peep and how you see it and are like aria they're doing their one they're doing this intentionally and then Like why you why do you feel like they're doing it right because you've seen more on it than I have yeah Alright, so I gotta I gotta paint the picture first in so go ahead. So the the So we we have the the influencer strategy that we do that we call IGPR, right? I feel like we made it up. So I feel like we have to explain it, but basically What IGPR is is it borrows from elements of like traditional PR campaigns? It's like if you were to hire a publicist Publicity like hey, like, you know, who do you think your music appeals to or like what do you like? Right, you might be like well, I like gardening and I think my music appeals to people who I have mental health issues That public is gonna get you on you know, the cover of a gardening magazine They're gonna get you a podcast interview on you know, maybe like a mental health podcast, right? They're gonna make you do a pop-up performance at a local plant shop in your city They're gonna do things that puts you in front of those specific people that like those specific things, right? So now we take that to social media We ask clients the same question like yo, what are you saying for who are the people you think you appeal to, right? What do you think those people care about and so if the client is like yo I like gardening or my fans are in the gardening and you know, I want to speak to the people that talk about mental health We might go get you know, their song made into a clip behind like a I don't know like a A video about the best compost to buy or something, right? And we put the song in the background of the video and we blast it out to right a hundred plant pages, right? And then we take a clip of them talking about Them going through their mental health stuff and we might put it on like a music blog page, right? So we're taking that same strategy that publicists would take in the PR in the press world applying it to content in social media So the thing that I noticed recently that we started talking about was like how yeet was implemented that oh, yeah Yeah, yeah, yeah, I'll talk about how like yeet as I as he got closer to his his album I started noticing that like our generation music, which is a really popular music page on Instagram Was posting a lot more about him. So it's like they were posting videos like, you know Here's yeet in the studio with a random artist and like here's you know Yeets XYZ song just get hot hit 10 million streams. Oh look at what this fan did right like all they were covering like each life a lot Leading up to the the album rollout and I was like, yo, like I think this is a marketing strategy He's implementing a version of what we do for IGPR. He's just hitting a more like broad base now fast forward to the ice spice thing and I mean, I'll say this anyway I already personally have my suspicions about ice spice because the very first time I ever saw her was a post on DJ academics And DJ academic has been very vocal about the fact that when he charges a lot of money for a post on his page And that too, he doesn't typically like to work with underground art. So out again. It's like I would I believe him You know what I'm saying? She got the money for and the video debut on world star, which was just another There's two big bags right there But but what solidified it to me Was there was this clip? I think it was like It was a meme about a line from one of her songs. She has a song when she's like we both from the Bronx So so you I know that you dirty or something like that, right? And so like the internet was like me in that clip and I remember Scrolling on my timeline seeing the first music page that posted about it and looking at laughing at it And I scroll and I see like a second page. I'm like, damn. That's crazy I posted the same thing and then like something in me is just like, no, you know Go look into it. Check it out. I just went to like maybe like four or five of the pages like we use that we know Do stuff and I they all have posted around the same clip Maybe within like 25 to 35 minutes of each other. I'm like, oh, this is a marketing campaign Like somebody ran this around her and they killing it by killing it. Yeah, so they've been doing the same strategy If you look at like how they've been keeping her Name out there it's all a bunch of personality clips that are getting seated out and blasted on to different music pages I've seen one right before I came here It's like a video of her like walking in heels and like falling down or something and I saw it on like three or four music pages You know something like today and so like they're consistently doing over her like, oh, here's a lifestyle thing that happens around her Let's get these 20 something pages of blasts out. Here's a big music thing that happened around her Like they're doing the exact same strategy the IG PR strategy and they're doing it really well And this is how this is how you know that shit is going crazy Like bruh, it's only been like a month and a half that she's been right It feels like true like a much longer time I was thinking that the other day on the video just came out like a month ago The song started going viral like five six weeks ago It feels like such a long time Like a month and a half but like they keep her out there so much doing the IG PR So just blasting her personality out like any little thing that happens in her life, bro They hit they hit the saw the whole network with it right and that should work. So we see it work Like one congratulations. I spice this team whoever Doing that thing right one people always people look at those campaigns and they have such a short-sighted way of Understanding the results that can come from it. Yeah, I always see Oh what streams am I getting or how many followers am I getting from that one? All right, cool You're right in the back of a song. That's that's moving, but there's processes right there's Marketing a song there's blowing the song up then it's also Blowing the artists up as a whole and what doing that what they're doing This is a part of how you actually break the artists in people's minds, right? That's how I look at it like you break that barrier. I'm in your mind. You know who the fuck I am All right, you know one of my songs at least one of my songs, of course a lot of people know more than one of her songs Yeah, but even if it was just one song, you know that one song and you know who the fuck this artist is You got some sense of their personality all that hating on her cool. That's a part of it, right? Like I can lean into that so I can build some conversation on it Then we can flip the hate into more attention and get some more conversation going. That's what it looks like Yeah, but it's going hard in a short period of time because it's it's not gonna be It's not gonna be remembered and potent enough if you don't do it in a short enough time So you got to make sure you double down that $50,000 over five months is not $50,000 over a month and a half a week Right depending on how you how you go now I'm not saying everybody's position where even if you have it you should be spending in a short period of time It depends on what leg of the campaign is all that stuff But like yeah, yeah, they're killing her shit, bro They're killing her shit and the other thing I just thought about this in the moment But it's crazy is like she's doing what a lot of our artists have a problem Doing which is putting the face of the viral song exactly like you know That's probably the biggest issue a lot especially cuz I mean she went viral through TikTok like everybody else, right? That's the biggest issue those are happy of the song got a hundred million streams on it You don't know who the fuck made that song right? You couldn't you couldn't put you could take a walk patch when you wouldn't know But it's like you know who made this song because they made sure just keep her out there And I made sure like we're seeing her face, bro Like I see her face at least like nine times a week Yeah, she's just popping up and then she has that fortune a lot of times It helps when you're in that first leg of your breaking period to have a unique look Yeah, now that just might be the way she she dresses and shit, you know, I mean But like just a little afro, you know, I mean the complexion earth skin It's a little slightly different look than what people are are used to seeing just like at the beginning when weekend had that hair You know I'm saying that was that made a huge impact He was also smart by like breaking that mode and if he didn't want to like commit to that forever Yeah, I mean and doing it in the timing he did but I don't know if it would hit just the same if he You know, he had like a little cut Caesar You know, I'm saying breaking out and everything so so yeah, it's interesting to watch these These campaigns we congrats to y'all we can find find it move to another topic But congrats to ice-bice-tea because we've been Watching now we talk about that one