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Published on May 19, 2009
10th December 1948 : 48 nations sign the Universal Declaration of Human Rights. 60 years later : human rights are still flouted. To awake the defender of human rights that is asleep in each and every one of us, Amnesty International Belgium created a series of experiments Via hidden cameras, SMSes, internet, personal letters, e-mails and posters which deprived Belgians of their human rights, Amnesty wanted to prove those rights still need you to defend them. Wake up, humans !
Client: Amnesty International Agency: Air Brussels-Paris CD: Véronique Sels Copy: Gregory Ginterdaele, Véronique Sels AD: Marie-Laure Cliquennois Production Company: LOVO Films Director: TheDeck & LeNitch Media: Posters, SMS, mail, DM, films, stunt, etc.