 Hi there, welcome back to my YouTube channel. This is Daniel Rosal here. This is the first time I'm ever doing a book review on this channel, so I'm very excited about that. I have someone who spent a lot of my career involved in writing. I do also try to read a lot of books, particularly those in the realm of nonfiction. And besides this being the first book review and there are going to be more, this is also the first time I ever have to do a conflict of interest disclosure. And the reason I need to make a conflict of interest disclosure for transparency is that I recently began a consultancy relationship, a working relationship, in other words, with the author of this book, Sir Ronald Cohen. And I read this book during the interview process for that. So technically, I read this book before we had any sort of engagement. And I would also say this, I probably wouldn't be doing any work with Mr. Cohen or have agreed to do some work if I didn't think the book was great. I thought the ideas were great. And I think that it's great enough to want to talk about them for YouTube. So let's go. So basically, Impact is a book if I can summarize it to someone who is not interested in economics or finance, or someone like me who would kind of really struggle with these kind of big 500 page scary financial terms, if you haven't heard much about sustainability, if you haven't heard come across the term impact investment before or ESG before, then this is a great book because it does a really good job at introducing all these concepts in a way that is fairly digestible. So this is the hardcore version of this book. It is a Wall Street Journal bestseller. Now it's also available in different languages. And finally, very importantly, it's available in ebook format. If you have a Kindle, just buy it from the Amazon store. So it's about a 200 page read. But it's really done nicely because there are there's a glossary afterwards because there are there are some terms, some acronyms introduced in this book. And finally, it's very carefully footnoted. So if you come across something interesting and want to check it up on the internet, then you can go through it. There's also diagrams. So part of this book explains in a good bit of detail, these various financial vehicles that Sir Sir Cohen co invented in the UK in order to try to realize it. So the big idea, let's forget about all those details for the moment. The big idea in this book is that capitalism, as we know it, or as we have known it from the time it came on the scene until the present is no longer fit for purpose because pure capitalism that doesn't account for impact is not good for the planet. And again, if you're new to this idea of impact revolution or impact investing, this book provides not only a great primer on those topics, if you're more financially inclined or you're already working in financial markets, the book provides detailed explanations for how the various mechanisms that can make this happen kind of work. Another thing discussed in this book is transparency and various ways that we can make impact transparency something mandatory because that's a key part of this idea of an impact revolution is that impact transparency is going to have to be stepped up enormously and made obligatory because it's not in the interest of a lot of organizations to actually be transparent about their impact. So to summarize this book, if you are interested in subjects like income inequality, environmentalism, sustainability, and the connection the nexus between those subjects and the way our current financial markets or current economic system is orchestrated. And this book basically presents the case for the idea that the manner in which capitalism is currently shaped or orchestrated or orchestrated is no longer fit for purpose. And we need to reinvent or reshape capitalism in a manner that accounts not only for profitability, risk, return, and impact as well. So it's a very, very powerful idea. I think if you're somebody interested in current affairs, especially if you're interested in sustainability, this is the third book technically from Sir Cohen, who was a pivotal figure in the evolution of venture capitalism in the UK. The first one is a really short version of the same book, essentially called impact as well. But this is the full length book. And there's also a book called the second bounce. That's abbreviated title. That's more for aspiring venture capitalists. But I think this is a fantastic book. I'm genuinely saying that really, really enjoyed reading this. And I think if you're interested in the subject of impact, investing, sustainability, the connection between that and financial markets, then impact is a terrific place to start your reading and your exploration of the subject. Thank you guys for watching. Hope you enjoyed this book review, my thoughts on impact. Feel free to subscribe to this YouTube channel to get more reviews from me. Thank you very much for watching.