Lawrence Bailey - Market Research Valedictory Lecture





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Published on Jan 31, 2011

Read full story here: http://bit.ly/g4BSuk

Lawrence Bailey delivered a guest lecture on 'Market Segmentation, Qualitative Research and Conversations Across the Garden Wall'.

This reflected his career-long wish to get qualitative researchers in the commercial world to talk to their counterparts in the academic world, and vice versa. he offered an analysis of the differing assumptions with regard to qualitative research practice that exist across the proverbial garden wall, and included examples from his research for American Express and the BBC that illustrate how qualitative research can be remarkably effective towards Market Segmentation.

To cite the lecture in publications, the Harvard reference format is:

LeedsMetUni (2011) Lawrence Bailey -- Market Research Valedictory Lecture [video online] Available at:
http://www.youtube.com/watch?v=WdQREw... [Accessed {date}]

A pdf copy of the slides used in the lecture may be downloaded from: http://www.lfbailey.com/Vale-Lecture.pdf

Study at Leeds Met: http://bit.ly/dPM0cp.


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