 Wow, what's up everybody? Once again, it's brand man, Sean. And you can thank today's video to CaliMac because he said, well actually I'm not about to read the whole comment, I'll just put it up on the video. CaliMac basically wanted me to talk about the fact that Billboard came out with an article saying that Lil Pump blew up using a influencer marketing agency. DJ Academics did a video on it as well. That was part of, you know, what CaliMac mentioned in the question. And I'm not gonna lie, I had already seen the video but I really didn't think about it as a big deal because I thought it was a well known thing already. Not Lil Pump's situation specifically but the fact that this has been going on for years at this point. Now, if you look at my video, how to make a super viral dance sit, I'll put it up in the description or in the comments, something like that. I talked about how Cylento basically used one of these agencies but it was a dance based agency called Dance On. Cylento's watched me whip name they had to be maybe like two years ago at this point. You can watch that video if you wanna see how these hits go viral today in detail but basically influencer marketing. Even if you read The Lights Global, I put it up on my computer, I'm just gonna read what they say. And actually, matter of fact, before I read what's on The Lights Global's website, I'm gonna actually read a comment that's on the Billboard article. Do any battle the CEO of The Lights Global said that he's growing his career organically. Talking about Lil Pump. He's not forcing it or telling people to do things. Let's talk about that organically point on The Lights Global website. It says, we activate an army of influencers with unique talents who are touchable, relatable, and believable. They speak directly to their fan bases in a kid next door manner with innovative content across all platforms and live events. They say it in the language, right? Believable. This isn't necessarily organic. This is people being placed in front of people without them knowing that they're being sold. They are being sold on this artist and their music. And they even said the words kid next door manner. That just means from a business standpoint is, hey, these people are talking the language of whatever their followers are. So people believe it more, they relate to it more, and it doesn't seem all businesses suit and tie. They don't feel like they're being sold once again. And when they say innovative content across all platforms, it's not really that innovative. It's just how young people make videos these days. Well, everybody's not young anymore, but how influencers make videos. Everything you see on Instagram, it's just music delivered in the style that you already are used to digesting music. It's not that old way that people usually get sold. And to make it clear, I have nothing against the company The Lights Global or anything like that. I'm not even against this method of pushing music. I just want to make it clear that when they say organic, it's nowhere near the sense of organic that you guys have been sold into thinking that things are actually growing when it comes to a lot of these people's careers, some of these events, such a lot of these campaigns that are happening before your eyes and now all of a sudden, you're like, wow, that came out of nowhere. It just caught on. If you've seen enough of my videos, you already know that I'm a huge supporter of influencer marketing. It's not up to The Lights Global. It's not up to dance on to maintain the integrity of the pages of these people. That's what businesses are for. They're able to take attention and flip it into profit. That's what it's all about. It's up to the people like the influencers to maintain the integrity of their page. So if a company has an artist and they don't necessarily rock with their music, then they probably shouldn't push it to their audience. Already been happening. It's only gonna be more prevalent. Any kind of attention that you have is gonna be worth some kind of value to somebody. As a matter of fact, this is how much that this is where the world's going. You gotta understand, I know multiple people who have kids like two and under and one of their favorite activities to do is not to play with toys. Their favorite activity is to watch another kid play with toys on YouTube or whatever kind of websites they're watching but it's pretty much mostly through YouTube. I say that again. They're not playing with toys. They're watching other kids play with toys. So now these people, you basically have baby influencers. I'm not playing. They exist. They're real. And it's not that much difference than somebody who watches a Twitch channel, right? If you're watching DJ academics and you see him playing basketball or any of the other Twitch channels, people are watching other people play as opposed to playing themselves as if that's maybe basketball, football or something like that. This is just where the world's going and it's going to happen more and more each day. Everybody's attention is in their cell phones. It's on these computers, on these iPads and the more time you spend on those platforms, the less you're spending on TV and any of these old, more traditional platforms. That's where more attention is going and there's a lot of value in that attention. Once again, watch the video where I break down how to make a super viral dance hit in today's age and what happened with Silento, how that became a billion view video and they actually mentioned Juju on that beat in that video as well. As a matter of fact, Juju on that beat was one of the songs that the lights of global took under their wing and drums broccoli. So this is a normal thing. Do not be surprised by this. Influencers are the most underpriced and effective way to market your music today and it's been that way for a minute. It's going to become more competitive as more and more people start to move towards that and figure it out, but it's just the truth. That's where it is. Do not be surprised. It's happening far more than you guys think and this isn't even the only way I'm going to make a point to talk about a few more of these things in the future. But if you liked this video, hit that like button and if you like it, go ahead and share it. Other than that, if you ain't subscribed, you know what to do. Hit that subscribe button.