 To me, if you ask me who's one of the greatest rappers alive, I mean, I gotta go with, I gotta say a Scarface, I gotta say a Lil Wayne, I gotta say a 3000, I gotta say a big boy. Yeah, we on boss talk one on one, one on one. Yeah, we gon' talk. When you come from my era, I'm really like, I'm one of them, man. Like, I'm Rocky, I'm up there with it. I'm not, even if the one or two you think, I'm not gonna give you what you're looking for. I'm gonna give you a D, I might give you a D nice, MC Shan, I might give you something, you gon' be like, what? Yeah, I'm gon' tell you that I'm a EPMD fanatic. And see, when you say that, that's because we respected the elders. Those are the elders to me. All them L.A. or Cool J.R., them to L.A. But anything came out in 90s, those my peers. There you go, there you go, that's exactly right. So what I wanted to ask you though is like, what do you say to those who say, like my wife just hit it, like a lot of people hit me up be like, man, you thinking the old way, man, everybody got, they got their phones now. But how about the information and the way that it's still being, how it's permeating? It's still, I feel biased, but you know, y'all might feel a different way. Well, I just look at it like this. Look at that list still. You can look at a phone and you can have these people that make these lists, but most of the time when you see the people that make the list, now you're gonna people from the actual neighborhoods and the communities. So that's the reason why these lists are just so off the wall wrong and really aren't connecting with the people. Because to me, if you ask me who's one of the greatest rappers alive, I mean, I gotta go with, I gotta say a Scarface, I gotta say a Lil Wayne, I gotta say a 3000, I gotta say a big boy. I mean, like I look at it, when I look at how I match people up, I look at how long have you done this? How many records have you sold? And when I look at a lot of my peers from my era, a lot of them don't have new music. That's real. I've been in every era since I've been out. And that's why I think that Atlanta and I think the South, we show people that we versatile. I think Lil Wayne changing into Lil Wayne after the car. It was like, wow. But I've seen a lot of Southern MCs reattach themselves to something else and turning to something else. You don't have to stay an artist forever. You don't, like when we started seeing Scarface pick up the guitar, we knew. We knew it was like, you're gonna get to a level of this business where either you're gonna find something else about it to love or it's gonna destroy you mentally. Yeah, yeah. You can't always wanna be number one. You can't always wanna be that guy. You gotta learn how to get into the, well now I'm a coach. I can coach five or six great artists into success. And I think that the industry is so bad now. And the reason why they tan the industry up is because at the end of the day, they had a 10 year run of being able to separate the elders from the youth. So once they separated the elders from the youth, that's when they got all I used to sign these 360 deals and they own a life. They own, they face, they own everything. And I feel like that's where we have to kinda pull it back as a community and say, hey man, it's cool to do business, but this is turning to a slave culture because if you own every part of me being able to make some money for myself, then what am I? That's real. That life insurance, that's real. And they looking for the crash out. That's real. So when I look at all these record labels and you say, well all these people that run record label don't even look like us or come from the culture or nothing because it's not about us anymore. It's only about raping us and making us sign contracts so that they can control. See it's almost like now I can just sign people just to hold them. A kid right now was signed a $300,000 contract and don't know that them people own his likeness for the rest of his life. Wow, wow. And that's a different kind of world of making music. When I came in with LA and Babyface and they was all, all they talked about was making a great hook, a great bridge and maybe you'll have a great song. And I think that it's gone away from being about the music and it's gone into who has the biggest personality, who has the best marketing scheme. But at the end of the day, the audience and the fans get cheated because most of these people that has been successful in the last five or 10 years, they were definitely industry props to me because most of these guys that's successful now wouldn't have never made it in the nineties because you had to have true talent. You couldn't just be propped up just because of who you walked in the room with and you talk loud and people like you, your attitude, no bro, you gotta really know how to DJ, really know how to produce, really know how to write these songs, really know how to go on stage. And I think that it was a way for the record label to start putting their people in. I don't want you to be as talented. I just want you to be a great A&R. I'm gonna give you the budget to go buy the whole industry. Now, we can make money off the whole industry and just gotta sign you. Wow. Man, it's crazy how things in transition, man. You know what I'm saying? It's still a game though. It's a real serious game when you look at how people plan it, even the streaming, all the stuff that they're doing is just redirecting aims, but it's still, it's shots being fired. You know what I mean? It's connected from the base. Like you're saying, we were talking the other night with them they can create something that they can control and then they can mutate it, clone it themselves, which is AI and stuff like that. That's right. So this is a space you're in now where you don't have to be talented. You don't have to touch the artist. But like in the area he's speaking of, you had to really get out there. That's why he'll tell you like, no, those guys can't do their own concerts, nobody there. They used to do all these bot concerts where we call them like, a hundred of them on stage rolling out. It's a million people. They're gonna scream for everybody in it anyway. But put them on the stage by themselves. That's why you see the numbers decreasing and declining because they're not, it's just an act or a simulation, so to speak. Well, and that's what I was saying is that I don't think that's gonna last. It's not. You see it now. People are begging for true talent now because they're tired of all the antics. It become a generation where everybody wants to upstage the other. And you're like, okay, what's next? Like, how far can you take this? It's almost like people want to be more famous than actually the artists. Exactly. Because like I want to be famous. And it's like, yeah, but you don't want to do no work. Like we had to go to small town to big town. That means getting 12 passenger vans and drive all over the south in every small town. Come on now. To be able to touch the fans. And I think that the internet has just, it's birthed a generation of artists that they can say, yeah, but him, him, him and him, they were successful doing it like this, but yeah, but that's the game. That's real. That's just like, correct. They get to you at first, then you got to buy it when you come back. So that's what's going on with the game right now. It's almost like, man, to them, they was like, yo, give up. So how are they getting them? Okay, check it. Now they'll go get a young kid. Now a kid make a song. It jams. It goes on the internet. It's an overnight success. It's already money in the pipeline. A child, a kid doesn't understand that. A record label does. So what do they do? They sit back and they watch it go up. They watch all the money go up on the internet, the gram, everything. Then they come and get their kid and they offer their kid exactly what their song made, right? So when they do a deal with that kid, he signed his life away. They just giving him the money that he already generated. They never spent no money. Wow. And that ain't on your life. Yeah, we on boss talk one on one. Yeah, we gonna talk.